Charlie Smith’s Post

A breath of fresh air in the fashion industry. How Loewe used reframing. “Decades of Confusion” from Loewe seems like one of the funniest ads, for sure, in the fashion industry. Playing with “here's how to pronounce us”, Loewe smartly leveraged #hardname and turned it into a build-up of mental availability. ✅ The jokes ✅ The casting ✅ The storytelling ✅ The set and costumes Jokes and humour, in general, are an excellent way to break free from the rigid, left-brain approaches that business often demands: ↳ that we mistakenly believe are the sole path to success By doing so, we can liberate our brain from left-side dominance, allowing us to discover fresh ideas. 𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: Founded in 1846 in Madrid, Loewe has been part of LVMH since 1996, and is the oldest luxury fashion house in the holding. Well done Loewe, well done.

In an ocean of (often forgettable) collabs, it’s easy to get drowned out. But Estée Lauder x Shuting Qiu is an unexpected pairing. Paying homage to China’s guochao trend, its one-of-a-kind finishes create something rare in today’s collab-saturated market: innovation and aesthetics. These are the combinations that truly matter. Latest for Forbes Congrats and thanks to Shuting Qiu as well as Estée Lauder and insights from Yuqing Carolyn Ding https://lnkd.in/e9qsWx52

Check out this recent interview about my brand Emma Altman

Simply brilliant. Advertising at its best.

EXCLUSIVE INTERVIEW: Molton Brown’s Artists of Note initiative, which sees three British creatives interpret signature fragrances through their chosen medium, is so much more than a creative campaign. It signifies a major step-change for the beauty company in its ‘new brand world’ positioning and fragrance-first strategy. In turn, this is evolving how the brand “shows up” in travel retail, according to Mark Johnson, President Cosmetics Business AEMEA, Kao, and Global President Molton Brown. TRBusiness met with Johnson during the 2024 TFWA World Exhibition & Conference in Cannes to discuss the impact. “Artists of Note is not a campaign. It is, in essence, a brand relaunch – resetting the foundation of consumer perception and the way consumers experience the brand,” he told us. “Artists of Note is about challenging the real DNA of Molton Brown – who we are, what we are about and what is our point of differentiation – and how is that meaningful and relevant to a different and new consumer." Click to read the full exchange... #TRBusiness #travelretail #dutyfree

Stella McCartney 😚 Stella McCartney Hats White ivory white cotton flat crown wide brim appliqué logo raw-cut edge We've partnered with Good On You — an independent agency that rates how brands perform in relation to their impact on the planet, people and animals, with a multi-criteria rating simplified to a five points scale. In order to be awarded our conscious label, larger brands need to score a minimum of four out of five ('Good'), while smaller brands must score at least three out of five ('It's a start'). This item comes from a brand rated four out of five ('Good') by Good on You at the time it was added on FARFETCH. Please note, this is a brand-level rating and does not guarantee that this product is made with conscious materials. Learn more about what makes a product Conscious on our Conscious Criteria page Size and Fit - BRIM: 7.5 Centimetres. CIRCUMFERENCE: 57.0 Centimetres. 👉☑️ https://lnkd.in/eDkxiTXx

💰 𝐂𝐡𝐚𝐧𝐞𝐥 𝐚𝐧𝐝 𝐋’𝐎𝐫é𝐚𝐥 𝐚𝐫𝐞 𝐛𝐞𝐭𝐭𝐢𝐧𝐠 𝐨𝐧 𝐓𝐡𝐞 𝐑𝐨𝐰 Chanel’s owners and the L’Oréal heiress just took a stake in The Row, valuing the brand at $1 billion. So, what’s the appeal? Since 2006, Mary-Kate and Ashley Olsen have built The Row into a leader in “quiet luxury.” Its minimalist, timeless designs are attracting a market that value subtlety over logos. For Chanel and L’Oréal, it’s about future-proofing. As traditional Luxury faces slowing growth, investing in emerging brands that speak to younger, discerning consumers ensures future relevance. Now - The Row’s biggest challenge? Scaling while keeping the exclusivity that makes it so desirable. ⬇ 𝐘𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬❓ 𝑆𝑜𝑢𝑟𝑐𝑒: 𝐵𝑙𝑜𝑜𝑚𝑏𝑒𝑟𝑔

Rethinking Independent Fashion Brands in Today’s Market Running an independent fashion brand today is more challenging than ever. Stavros Karelis, founder and buying director of Machine-A, highlights the pressing issues faced by emerging designers. The fashion industry is grappling with global factors beyond our control, compounded by systemic failures that prioritize quantity over quality. To thrive in this landscape, independent designers must rethink their business strategies. Here are a few key considerations: 1. Focus on Unique Value: Emphasize the craftsmanship and distinctiveness of your products. Build a narrative that resonates with conscious consumers who value quality over quantity. 2. Sustainable Practices: Implement sustainable and ethical practices to not only differentiate your brand but also appeal to the growing market of environmentally conscious shoppers. 3. Embrace Digital Innovation: Utilize digital platforms for marketing and sales. An effective online presence can enhance brand visibility and engage customers directly. 4. Community Engagement: Foster a community around your brand. Building loyal relationships can lead to repeat customers and brand advocates. 5. Adapt Pricing Strategies: Avoid the trap of constant discounting. Instead, create value through exclusive collections or limited releases that maintain your brand's integrity. Navigating this landscape requires resilience and innovation. By focusing on these strategies, independent designers can create sustainable and profitable businesses. #FashionIndustry #IndependentDesigners #SustainableFashion #BrandStrategy #FashionEntrepreneurship

Since I had a fantastic time creating my latest carousel on Luxury Marketing, I thought it would be exciting to launch a series of posts where I explore the captivating world of luxury and fashion, delve into luxury marketing, and share current events in the industry. ✨💼 Last week’s Fashion shows inspired me to create this carousel to dive deeper into the world of Fashion Week! But what is Fashion Week, really? Beyond the glitz and glamour, it’s a powerful marketing opportunity for the entire fashion ecosystem. 🚀🌍👗 #fashionweek #luxe #Marketing #Luxury #MarketingInsights

Ready to kick it up and stand out in style? 🌟 JAMMOR Kicks aren't just shoes; they're your statement! In business, just like in fashion, it's all about innovation and being ahead of the curve. 👟 What's your go-to style that turns heads in a meeting? Let's mix luxury with fun and see where it takes us! #InnovateWithStyle #LuxuryOnYourFeet