Charlie Dobres’ Post

A lot has been written and said about the increasing presence of gambling sponsorship in the Premier League, considering the fact that the clubs did actually agree on a plan to decrease the presence of such sponsors as from the start of the 26/27 season. It was to be expected however, that there would be an increase before that self-defined regulatory measure took place, and at the same time we can also expect to see an increase in back-of-shirt or sleeve gambling sponsorship presence in 2026/2027, as the only thing that will no longer be allowed is the front-of-shirt sponsorship. The Premier League clubs, along with the EFL, FA and WSL, have now approved a code of conduct in which they agree to reinvest a significant part of the commercial income from gambling sponsorship into infrastructure and programmes which benefit the community and the fans. This code will be implemented as from the start of the new season. Creating such a code of conduct can be the way forward in the future for other leagues outside of the UK too, as the current regulations on gambling sponsorship are currently being decided on locally. We see a lot of differences between the leagues in Europe regarding these regulations, with for instance the Netherlands implementing a complete ban on gambling sponsorship at the end of the 24/25 season. In Italy, this has been the case for a couple of years now. You can see teams playing in European competitions who have to change their jerseys based on the country they're playing in. The way the Premier League is now trying to counter the criticism its clubs have been receiving in recent weeks and months, appears to be an worthwile initiative, and something to keep an eye on and maybe learn from. Protecting those who are vulnerable by investing in addiction prevention, as well as supporting community, CSR-related and sustainability initiatives with this commercial income, can be a positive evolution towards the future. I've added some articles on the topic in the comments.

Belgium has raised the legal gambling age to 21, which the Belgian Association of Gaming Operators welcomed, insisting the sector has been asking for the change “for some time.” It is “striking” that the age limit does not apply to scratch cards and lottery games from the National Lottery. “Just like the illegal operators, the National Lottery can continue to offer its products to the most vulnerable population groups. A player should always enjoy the same protection everywhere, wherever you try your luck,” As well as raising the legal gambling age to 21, the latest modifications to Belgium’s Gambling Act brought in a ban on bonuses and other player incentives. A ban on offering separate licences and different types of games of chance in one physical location has been extended into the igaming sector. Sports sponsorship deals involving gambling companies will also be outlawed at the end of 2027.

Market Map: Gambling + Responsible Gambling Partnerships 31 monitored Clubs have partnerships with State Responsible Gambling Foundations, instead of a Gambling partner. Victorian Responsible Gambling Foundation leads the way for this anti-gambling messaging, partnering with 75% of monitored Victorian teams. NSW has 10 gambling partnerships, with 9 "Reclaim the Game" partnerships and 7 Clubs without a sponsor for either. SA, with the strictest gambling legislation, has no gambling partnerships, and three "Here for the Game" sponsorships. In other States, and in NZ, there is little to no partnership activity around Responsible Gambling. Market maps highlight the different portfolio's of Gambling partners too, with bet365 preferencing national/international sports bodies, while Tabcorp opts for eight Club deals, across four AU States + NZ. Follow Scout for more, and for more detailed insights of 55 sponsorship categories, get in touch. Alexander MacAdie Mark Isaacs Analyst Economy Mike Morris

We examine the new Code of Conduct for Gambling Related Agreements in Football, endorsed by the Premier League, The English Football League, the Women’s Super League and The FA. What will it mean for the relationship between football and gambling sponsors going forward?

The Premier League, EFL, The FA & WSL have agreed to a new code of conduct for betting related sponsorship deals. Taking effect from the start of the 24/25 season the voluntary code has 4 pillars: ⚽️Protection ⚽️Social Responsibility ⚽️Reinvestment ⚽️Integrity Last year all PL clubs agreed to remove betting sponsorship from the front of matchday shirts by the end of the 25/26 season. So far 4 PL clubs have signed 2 year deals which will conclude before these new regs take effect.

The United Kingdom’s Gambling Commission announced that it is taking the soccer-themed website Sorare.com to court. The company, which partners with the English Premier League, has been charged with the provision of “unlicensed gambling facilities to consumers in Britain.” Sorare, for context, offers a crypto-based fantasy sports game. It was developed in 2018 and, like other similar products, allows players to assemble their dream team. Sorare players can collect digital playing cards representing professional soccer players. Participants can assemble teams of five players using digital Ethereum-based playing cards. Sorare currently offers soccer, basketball and baseball-themed games. Read the full article ➡ https://lnkd.in/dmthdmqJ #europe #uk #gambling #gamblingnews #regulation

What are the current gambling regulations in Georgia in 2024? Georgia maintains strict gambling restrictions, allowing only legal lottery gambling, bingo games, and charitable organization raffles. However, horse and dog racing, along with casinos, are expressly forbidden. According to Georgia law, any bets on game or contest outcomes, participant performances, political events, or games involving cards, dice, or balls are considered illegal. Recent efforts to legalize gambling in Georgia, particularly focusing on sports betting, have gained momentum. The push began in late 2023 and has continued into early 2024. Senate Bill 386, aimed at legalizing sports betting, successfully passed the State Senate with a 35-15 vote on February 1, 2024. To become law, it needs approval in the House and an amendment to the Georgia Constitution. Even if these steps are accomplished, Georgia voters must vote on the law during the November election. Full Story https://lnkd.in/eJhkDeda #casinos #gambling #gamblingindustry

"Legalize, don't penalize" is a winning strategy. The Ontario case proved it's about more than money. In just one year after legalizing online gambling in 2022, the province of Ontario has generated $2.4 billion in gaming revenue. Over 30 operators have started operating in the Canadian market. It's not all about money, though. Many players have switched from unlicensed platforms to legal ones. There's a chance that other provinces will follow suit. Would you say that legalizing is the best move in places where people like to gamble? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook