Charlie Cayton’s Post

We are excited to have Kindred Forest join the Wildlife Friendly Network as a corporate member! Kindred Forest exclusively sources products from community-based projects that are focused on safeguarding natural rainforest environments, integrating biodiversity conservation into their cultivation, and wild-harvesting practices. The company employs a rigorous selection process to ensure that sourced products not only demonstrate a positive impact on nature, but also use traditional local and Indigenous knowledge alongside modern scientific research. Kindred Forest not only offers #WildlifeFriendlyCertified products but also challenges the conventional norms of commerce. The company stands at the forefront of a transformative movement in today’s business world—one where environmental integrity and economic viability are critical, by embedding biodiversity in its operations. #wildlifefriendly #naturepositivebusiness #wildlifefriendlyproductsonmarket #KindredForest #biodiversityconservation #communitybasedinitiatives #ethicalsourcing #naturepositiveproducts

The Natural Wonder of Sustainability 🌿 Tagua is a hard seed that, once processed, resembles animal ivory in both appearance and texture. One of the biggest advantages of tagua is its sustainability. Unlike animal ivory, which involves hunting elephants and other endangered species, tagua is harvested sustainably without damaging the palms from which it comes. This not only helps preserve wildlife, but also supports the conservation of tropical ecosystems. 🌱 Adopting sustainable materials like tagua is a crucial step towards a greener and more ethical future. By choosing tagua products, we are making an ecological decision. ♻ Every time we choose tagua products, we are sending a powerful message about the importance of sustainability and social responsibility. We are supporting communities that depend on this resource and helping to protect our planet for future generations. 💚 #Tagua #Sustainability #VegetableIvory #SocialImpact #Conservation #EcoFriendly #FairTrade #SocialResponsibility #UpcyclingIngredients #EcuadorianIvoryPalmSeeds #PhytelephasAequatorialis #CircularEconomy #TaguaPowder #NaturalScrub #NaturalExfoliant

We are pleased to announce that Nestlé Purina PetCare Europe has joined NoMaRe - Norwegian Marine Restoration as a founding member to help facilitate large-scale marine restoration in Norway 🌊   What is NoMaRe? NoMaRe is a collaborative platform aimed at facilitating the development and scaling of marine restoration solutions in Norway. The platform aims to achieve this through advocacy efforts, industry collaboration and implementing practical restoration trials. Initially, the platform will focus on restoring kelp forests (as photographed below by Jonas Legernes) across 5,000 km² of Northern Norway by removing excess sea urchins.    Why do kelp forests need to be restored?  They are a critical ecosystem which support marine biodiversity and can sequester large amounts of carbon. 60% of global kelp forests have disappeared in recent decades due to human activities and as a result of being overgrazed by excess sea urchins, after their natural predators diminished significantly.    What is Purina’s role? We’re excited to be one of the founding members, alongside Bellona, Urchinomics, Tarevoktere and IFF to help build the knowledge and engagement required to achieve large-scale marine restoration in Norway. This news comes after Purina Europe launched its first Ocean Restoration Programme earlier this year - find out more about the programme here: https://lnkd.in/dw3u8hUN   #OceanRestoration #NoMaRe #Sustainability

We invite you to read this fantastic change, actions and impacts for quality of living, conserving and sharing biodiversity. The globalized practices of massive plantations or major production industrial plants, for an unsustainable financially hungry and unhealthy food industry are being stopped and changed for better living of local people, neighboring towns and cities, while conserving unique natural habitats and ecosystems. What I love and celebrate of such change and impact is that it was not the ornithologist, nor the biologist, or the science community, or the ecotourism specialist, or the planning strategists, that or this "expert" in different fields, nor a government agency that did it, that took action for positive change. All of this process was created by humble visionary people with passion for their true wealth: their land, the native, natural forests and landscapes, not necessarily for creating a money making business, but as a consequence of creating and acting with a different purpose: quality of living, they are making a good living through nature tourism dollars. Education, conservation and empowering of local people are our purposes in life, part of our mission. We invite you to support these initiatives and visit them soon in biodiverse Ecuador, while conserving native forests, as well as having memorable great experiences you will treasure forever! Thank you Angie Drake for being part of this process https://lnkd.in/egxFmqhp

This #WorldOceansDay, I want to reflect on how our business is taking action, investing in the blue economy and thinking long-term to improve ocean health. The Peruvian anchoveta may be small, but its vast shoals have massive collective impact on ocean and human welfare throughout Chile and Peru, contributing to biodiversity beneath the waves and feeding communities on shore. Yet if a species this critical is destabilized, the knock-on effect can be detrimental – for oceans and communities alike.     Together with WWF and Finance Earth, last year we launched the Fisheries Improvement Fund (FIF). This initiative aims to drive improvement in environmental and social practices in the fishing industry, whilst also helping to promote biodiversity and protect endangered species. In the same year, at the Global Seafood Expo in Barcelona, we announced our commitment of $1 million in funding for Fishery improvement Projects (FIPs), to be invested over the next five years to improve management and operations of specific fisheries. The first FIP was launched in Chile earlier this year with the aim of improving management and stock health of multiple small pelagic species in the region – particularly of the Peruvian anchoveta. Partnerships are crucial to ensure progress on complex problems, which is why I urge you all this #WorldOceansDay to think long term and collaborate. Through partnerships and joint effort, we can restore and sustain our vital marine ecosystems - and shape a better future for us all. Want to learn more about how we are investing in the blue economy? More info about the FIP in Chile and our impactful HOPE coral reef restoration project can be found here. Check it out: https://lnkd.in/eha5hpav

#Madagascar #socialentreprise #WildlifeFriendly Are you passionate about preserving biodiversity and sustainable development 🍃? Aroma Forest offers you a unique opportunity to support these causes while benefiting from the highest quality essential oils. Founded by Olivier Behra, Aroma Forest, a social entreprise, is making waves in Madagascar with its commitment to environmental stewardship and community support. Despite its French origins, the company deeply embeds itself in local initiatives, demonstrating a global-local partnership for conservation. But what truly sets Aroma Forest apart is its dedication to obtaining the Wildlife Friendly™ certification. This internationally recognized accolade allows businesses, regardless of origin, to adopt practices that align human activities with wildlife needs. By adhering to stringent standards, Aroma Forest showcases its dedication to minimizing negative impacts on wildlife populations and preserving their natural habitats. Yet, Aroma Forest's commitment transcends mere mitigation. The company actively champions sustainable practices such as reducing pesticide usage, promoting responsible tourism, and sustainable forest management. In doing so, it not only protects the environment but also empowers local communities, fostering economic opportunities and social cohesion. As an entity certified Wildlife Friendly™, Aroma Forest gains access to a global network of conservation practitioners. This interconnectedness facilitates the sharing of knowledge, collaboration on projects, and amplification of impact on conservation efforts worldwide. Whether you're a lover of essential oils or an environmental advocate, supporting our company means contributing to biodiversity conservation in Madagascar while endorsing sustainable practices. Join us in this noble cause and be part of the change today. #biodiversity #conservation #sustainabledevelopment #environment #essentialoils #EO #greencommitment #preservation #ecosystems #animalprotection #sustainability

Today, on International Biodiversity Day, we take a look at one of our most interesting giveaways: IBU-tec honey, produced by one of our employees. Honey bees make an invaluable contribution to the preservation of our biodiversity, while the many beekeepers, many of them private individuals, in turn make an invaluable contribution to the preservation of the bees. We can only recommend you to try honey from your local beekeepers, also for the great taste! #honey #bees #beekeeping #honeybees #local #biodiversity #preservation #giveaways #beekeepers #taste #employer #employerbranding #branding #ibutec #ibu #artenschutz #tagdesartenschutzes #internationalertagdesartenschutzes #biodiversityday

🦛🌿 Moo Deng: A Gentle Reminder of Our Connection to Nature 🌿🦛 As a proud Thai and someone passionate about sustainability, I’ve been following the journey of little Moo Deng, Thailand’s famous pygmy hippo, with a sense of pride and reflection. Moo Deng has captivated hearts around the world with her playful spirit and undeniable cuteness. Her wide eyes, pink cheeks, shiny and slippery body, and bouncy nature have reminded us of something we often overlook - our deep connection to animals, nature, and the future we share with them 😍🌍❤️ From the moment she went viral, Moo Deng has enchanted people globally, but her story is also a reminder of the bigger picture: the urgent need to protect our natural world. Just as we feel an instinctive pull to care for cute animals, we must extend that care to the environments they and we depend on 🌿🐾 We owe it to future generations, both human and animal, to take responsibility for our planet’s health. The choices we make today, whether as individuals or businesses, shape the world our children will inherit. Protecting biodiversity, ensuring clean air and water, and reducing our carbon footprint are steps we all must take to preserve this shared future 👦🏻👧🧒🏾🦛🌱 Let Moo Deng serve as a gentle reminder: the smallest creatures can inspire the biggest changes. Let’s embrace our soft spot for nature and turn it into meaningful, lasting action 🌍✨🙏🏼 Suphanee Hermans #MooDeng #PygmyHippo #NatureConnection #ProtectNature #Sustainability #Biodiversity #FutureGenerations #ESG #ESGExplorer Disclaimer: Moo Deng resides at Khao Kheow Open Zoo in Thailand, which is dedicated to conservation efforts, including breeding programs for endangered species like the pygmy hippo. The zoo’s mission is to protect wildlife and educate visitors on the importance of preserving nature for future generations.

Sustainable Sourcing: Lessons from Australian Wildlife 🌍 At Akshar Herbs and Spices, we believe that sustainable sourcing is more than just a practice, it’s a commitment to preserving our ecosystems and supporting biodiversity. Inspired by the unique numbat, an endangered Australian marsupial that plays a vital role in maintaining soil health by controlling termite populations, we’re reminded of how interconnected our world truly is. In sourcing our products responsibly, we aim to minimize our environmental footprint and support the ecosystems that sustain us. By prioritizing sustainable practices, we can help protect vulnerable species like the numbat while building a greener, more resilient future. We invite industry experts, conservationists, and advocates to join us in fostering a sustainable supply chain and promoting wildlife conservation. Let’s work together to make a meaningful impact on our planet’s biodiversity. 🌏 If you’re passionate about sustainable sourcing and wildlife conservation, connect with us or join the conversation. Together, we can contribute to a healthier world for future generations! #aksharherbsandspices #sustainablesourcing #wildlifeconservation #ecofriendly #biodiversity #protection #endangeredspecies #responsiblesourcing #green #supplychain #sustainability #business #environmental #stewardship

10.000 years ago, the (extinct) Steppe bison could still be seen roaming across the Iberian Peninsula. Now, the bison has returned to Portugal🇵🇹 🦬 8 European bisons will call the Greater Coa Valley their new home, thanks to the efforts of Rewilding Portugal and the European Wildlife Comeback Fund. Bisons have a fundamental role in opening clearings, reducing flammable vegetation and thus, reducing fire risk. They create biodiversity-rich landscapes, by grazing, foraging, trampling and fertilizing. And will surely be a new tourism attraction in the territory. I remember seeing them for the first time happily grazing in the dunes of the Nationaal Park Zuid Kennermerland, impressive and majestic creatures🦬 The European bison, Europe’s heaviest terrestrial animal, descends from the Steppe bison and will fulfill the same ecological functions. Mainly spread across central and eastern Europe, the european bison was at the brink of extinction just until recent decades. Rewilding Europe, working with several partner organisations, has been actively bringing the species back to European landscapes. The estimated population in the wild is of 9000 individuals!