Andrew Russell’s Post

We are pleased to announce that Nestlé Purina PetCare Europe has joined NoMaRe - Norwegian Marine Restoration as a founding member to help facilitate large-scale marine restoration in Norway 🌊   What is NoMaRe? NoMaRe is a collaborative platform aimed at facilitating the development and scaling of marine restoration solutions in Norway. The platform aims to achieve this through advocacy efforts, industry collaboration and implementing practical restoration trials. Initially, the platform will focus on restoring kelp forests (as photographed below by Jonas Legernes) across 5,000 km² of Northern Norway by removing excess sea urchins.    Why do kelp forests need to be restored?  They are a critical ecosystem which support marine biodiversity and can sequester large amounts of carbon. 60% of global kelp forests have disappeared in recent decades due to human activities and as a result of being overgrazed by excess sea urchins, after their natural predators diminished significantly.    What is Purina’s role? We’re excited to be one of the founding members, alongside Bellona, Urchinomics, Tarevoktere and IFF to help build the knowledge and engagement required to achieve large-scale marine restoration in Norway. This news comes after Purina Europe launched its first Ocean Restoration Programme earlier this year - find out more about the programme here: https://lnkd.in/dw3u8hUN   #OceanRestoration #NoMaRe #Sustainability

Another amazing initiative from Purina! Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

As a proud contributor to this article, I’m excited to share some positive news for our oceans! 🌍 Pacific Bluefin Tuna—once considered on the brink of collapse—are showing signs of a remarkable recovery, thanks to cutting-edge conservation efforts and international cooperation. Through sustainable fishing practices, stricter regulations, and increased global awareness, the Pacific Bluefin Tuna population is steadily rebounding. This is a significant victory for marine biodiversity and a shining example of how collaboration can turn the tide on overfishing and ecosystem degradation. This recovery isn't just about the tuna—it’s a blueprint for how we can protect our oceans and ensure sustainable practices for generations to come. 🌊 Check out the full article where I dive deeper into these inspiring developments and explore how this success story could shape the future of sustainable fishing. 👇 #Sustainability #OceanConservation #BluefinTuna #Fishing #MarineLife #ClimateAction #SustainableFisheries #EcoInnovation

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina

Why do our oceans need help? The ocean is essential for all life on Earth but, due to overfishing, pollution, and climate change, ocean health is declining at an alarming rate, putting marine life under threat. What does the Programme involve? Collaboration is critical to tackling this challenge, so Purina Europe is partnering with expert organisations: Urchinomics, SeaForester, Oyster Heaven and Sea Ranger Service to help restore seagrass, oyster reefs and seaweed in areas across the Region. These species provide vital habitats for marine life such as fish, which is in Purina´s extended supply chain (fish by-products). What is Purina´s role? To help scale our partners´ solutions, and encourage collaboration to help advance science and methodologies in marine habitat restoration. 🤝 What´s the aim of the Programme? The programme aims to restore 1,500 hectares of marine habitats (around 3,700 football pitches!) by 2030! 🌿 Purina is also working with advisory partners supporting the programme Bright Tide, Bellona and Article 13. #PurinaCommitments #Sustainability#OceanRestoration #PurinaEurope #ProudtobePurina