ChannelSight’s Post

Knowing how your product ranks up against competitor listings is crucial in today’s digital retail landscape for Brands to keep up with their consumers and meet them where they are. Do you have a strategy in place for digital shelf optimization? Check out our report on understanding your consumers’ journey here: https://lnkd.in/ghydSSwi #DigitalRetail #OnlineShopping #DigitalShelf #SentimentAnalysis

The Digital Shelf Should Be Integrated, Not Isolated. 🛒 Why is the digital shelf treated as separate from the total business? Offline, we never accept empty shelves, bad product placement, or subpar content from retailers. Yet online, this happens far too often. The digital shelf is not a side project; it’s a core driver of eCommerce success and should be fully integrated into the overall business strategy. It’s time to align digital and physical strategies to meet today’s shopper expectations. Let’s prioritize consistency and quality across every touchpoint! #DigitalShelf #Integration #eCommerce

What is The Digital Shelf? Think of the digital shelf as your online storefront. 💻 Just like in a physical store, it's crucial to make a great first impression and ensure your products are easily discoverable. Learn more about the digital shelf and how to optimize it for success: https://lnkd.in/d2zmHv_F #ecommerce #digitalshelf #retailstrategy #marketing

Whoever works in retail knows about the retail calendar - March to August ? Improve your tech stack, marketing and sales funnel, digital shelfs - and sell! September to February ? Sell, sell - and sell some more :-) In strategic client success for optimizing user generated content collection, distribution and display programs, you are among the first to be impacted by this operational rythm. Even 'the lowest hanging fruit' in terms of e.G. a new review collection strategy that might allow for multi-million incremental revenue gains won't make it if applied too late in the year, e.G. from September onwards. And ambitious PDP display improvement projects to create user experiences that allow for considerable boosts in engagement of the audience with user generated content (again generating incremental revenue lifts of up to +40%) will only have a chance to make it into the roadmap if positioned in the 'improvement' phase, from February to August. This having been said - WAIT - are we hitting september soon? If you are reading this and asking yourself whether your digital shelf is ready for the upcoming sales season, register for our upcoming webinar, where Christine Lee (VP Global Retail, Bazaarvoice) and Robelle Mancilla (Director, Site Merchandising & Operations, Sam's Club) will debate exactly this question and share over a decade of combined expertise to help you: 📈 Uncover key insights into global e-comm shopping trends and timelines 🎯 Target online shoppers through shipping speed, dynamic pricing, and deals 🎥 Leverage video content to capture shoppers' attention Register now to secure your spot with 'Growth Gurus' (yes, this is how we branded this webinar series specifically created by and for industry experts, offering actionable insights to help you win on the digital shelf - and I absolutely love it) Don't miss this opportunity to learn from the best! #ecommerce #holidayseason #webinar #retail #digitalmarketing

Ecommerce brands can't scale without a strong product-market fit ☝️ However, it’s not only product-market fit. Johannes Mansbart adds one on top: He explains that it's not just about product-market fit, but also message-market fit. Brands that scale crazily have a good balance between the two. To achieve it, start with the basics: 1/ Sell a solution, not a product. 2/ Test different messages & niches towards those solutions. 3/ And always learn from your customer journey. Listen to the full conversation with Johannes - links in the comments. #ecommerce #ForwrdThinking

Online holiday season spending is expected to shatter last year's record of $9.12 billion. Are you ready to cash in? Introducing Netcore's Holiday Marketing Guide 2024, designed for retail and ecommerce marketers aiming to maximize Q4 profits and offer superb customer experiences. Here's what you'll gain: -Customer Insights: Discover your high-value customers' holiday preferences, and favorite categories, and deliver consistent, delightful experiences across your website, email, apps, and WhatsApp. -Tools for Success: Equip yourself with innovative tools like Inbox Commerce to create seamless shopping experiences and move beyond transactional approaches to build lasting holiday memories. -Data-Driven Strategies: Shift from ads to a data-driven omnichannel approach, utilizing strategies and insights to engage shoppers effectively and maximize your holiday profits. So, what are you waiting for? Download Netcore's Holiday Marketing Guide 2024 now and prepare to make this holiday season your most profitable! Link to download - https://bit.ly/3Wtr7FP #MarketingAutomation #EmailMarketing #DigitalMarketing #HolidayMarketing #Ecommerce #Retail #Conversions #HolidaySeason #BFCM #BlackFriday #CyberMonday

Only 26% of grocery shoppers access special offers digitally rather than in print How do retailers push that number up? By focusing on what the shopper wants: 📱 Convenience: Digital promotions reach shoppers at the right place and time, enhancing the shopping experience by being accessible on the channels shoppers already use. 🚀 Relevant Content: Tailored promotions using first-party data increase shopper satisfaction and engagement as they resonate with the customer's individual interests. 😍 Frictionless Experience: Digital promotions integrate smoothly into online shopping experiences, making it easy for shoppers to access offers and build their shopping lists. Read: Digital Promotions: what’s in it for the shopper? https://lnkd.in/eMDmW9sQ #digital #personalisation #retail

A #ConsumerX report has highlighted the pulling power of product discovery as part of the eCommerce marketing mix. But what catches a consumers’ eye? General coupons and discounts (38%) and personalised coupons and discounts (36%) ranked as the #1 product discovery tool amongst over 7,000 respondents in 14 countries. Even better, have you considered enhancing your acquisition and retention activity with product sampling? Highly-targeted sampling can help you grow your market share and create memorable brand experiences. All while collecting invaluable insights into your consumers’ buying habits. Find out more in the comments section. #ecommerce #buyinghabits #sampling #coupons

Feel the clock ticking for your holiday sales prep? ⏰ Spend just 1 hour with Fastr and get 5 expert optimization tips to make your eCommerce sales soar! - Tailored strategies to optimize your sales approach  - Expert tips to improve site design and performance  - Tactics for navigating the peak holiday season  - In-depth analysis of your site’s performance  - SEO optimization and ADA compliance guidance    Time’s running out! Get more details and book your free consultation now 👉 https://lnkd.in/gPW3B3rh #ecommerce #optimization #webdesign #retail #holidayseason

Huge thanks to those who attended our recent webinar with Foodbevy: 𝐒𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐅𝐫𝐨𝐦 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! If you weren't able to make it, you can now watch the replay at your convenience here: https://lnkd.in/g_xxdZYT Tune in for insights from Jordan Buckner [Foodbevy] and Louis Condon [Pear Commerce] as they explore optimizing digital marketing to maximize purchases through various channels like digital ads, store locators, and more. 🍐 P.S. Interested in taking the next step with Pear Commerce? Learn more about how we enable omnichannel strategies for CPG brands + schedule a demo here:  https://lnkd.in/gXJSG3DK #retailecommerce #shoppability #digitalmarketing #cpg