ChannelSight’s Post

Up to 88% of people now look at reviews before making their mind up about a brand. But what if you could monitor sentiments on your product in real time and measure performance? The Digital Shelf does that and and more, allowing you to collect feedback for new products, campaigns, and promotions while gauging product performance across retailer networks. For more on how to optimise your digital shelf experience, find the full report here: https://lnkd.in/ghydSSwi #eCommerce #OnlineShopping #DigitalShelf #ProductReviews #ShareOfShelf

The Digital Shelf Should Be Integrated, Not Isolated. 🛒 Why is the digital shelf treated as separate from the total business? Offline, we never accept empty shelves, bad product placement, or subpar content from retailers. Yet online, this happens far too often. The digital shelf is not a side project; it’s a core driver of eCommerce success and should be fully integrated into the overall business strategy. It’s time to align digital and physical strategies to meet today’s shopper expectations. Let’s prioritize consistency and quality across every touchpoint! #DigitalShelf #Integration #eCommerce

Over the years, the industry has often overcomplicated the concept of the "path to purchase" in the name of progress — and subsequently lost sight of its real value: providing direction on how to create impact for brands, shoppers, and retailers. In this unique report, we present a new definition for the path to purchase that begins with shopper mindsets rather than behavior or tactics. Download your copy here: https://lnkd.in/eNKt8Bbg #pathtopurchase #ecommerce #commercemarketing #strategy

We are thrilled to announce the themes we will be covering on Day 2 of eTail Connect Spring! 🍪𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗼𝗸𝗶𝗲(𝗶𝘀𝗵) 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 - Navigate how to leverage and organise your data 👥𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗥𝗶𝗴𝗵𝘁 - Take inspiration from attribution models to optimise channel performance 📈𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗿𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 - Delve into how traditional ecommerce can learn from the success of reCommerce 🎂𝗧𝗵𝗲 𝗲𝗧𝗮𝗶𝗹 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 - Take a deep dive into how the industry changed over the past 10 years, and how will it change over the next 10 years 💸𝗧𝗵𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗢𝘂𝘁𝗹𝗼𝗼𝗸 - Discuss how The Spring Budget will affect the retail industry ⭐𝗦𝗵𝗮𝗿𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗮𝗹𝗲𝗻𝘁 - Retain and grow a diverse array of talent to remain competitive 💻𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 - Leveraging retail media effectively to drive sales 💪𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 - Resonate with your customers by building a compelling brand story 💡𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 - What are the best new digital innovations to invest in? Click here to join the discussions at the invitation-only forum for omni-channel, digital and ecommerce leaders from the UK’s top retailers: https://lnkd.in/egbr3bSp #eTailConnect #Retailers #eCommerce #eTail

Industry Insight Retailers Are Increasing eCommerce Investments As consumers continue to shop across more channels, retailers are increasingly investing in their digital retail capabilities. According to a new survey from eCommerce accelerator Pattern, 94% of retail executives plan to maintain or increase their investment in eCommerce over the next 6-to-12 months. Executives plan to increase their financial investment in eCommerce by an average of 16% over the next 6-to-12 months, with 25% of brand leaders reporting a planned increase of 31-98%. Retailers are transforming their websites to enhance the customer experience. Nearly 6-in-10 executives plan on increasing their investment in product imagery, video, and copy for online listings. Retailers also plan to increase their investments in branding, packaging, and product design. #retail #ecommerce #digital #shopping #customerexperience #strategy

In this week's #ecommerce top stories: Retail media is expected to hit US$233 billion by 2027, while experts note the importance of personalization, innovation and a digital strategy. This and more in your weekly roundup!  #MexicoBusinessNews #MexicoBusiness #WeeklyRoundups 

Read here the concept of digital marketing within physical retail stores and delve into the significance of retail media for your store. If you want to dive deeper into this topic, click on the link provided to read the entire blog. https://buff.ly/3uYlk16 #retailmedia #retail #digital

Curious about how eCommerce stacks up against traditional retail post-pandemic? We've been getting a lot of questions lately like... Has eCommerce lost ground to brick-and-mortar? Are eCommerce growth rates slowing down? What's the current US digital penetration compared to 2020, and how does your brand measure up? Flip through below for a quick digital check-up on top themes from the current eCommerce landscape 👇

DO YOU REALLY UNDERSTAND THE DIGITAL RETAILERS YOU WORK WITH? At Digital Commerce Global our 2024 Digital Shelf Optimisation benchmark results show that 41% of manufacturers DO NOT fully understand the strategies, capabilities and specific requirements of the digital retailers they work with. Why is this a problem? • it can create a lot of wasted effort and rework when resizing content to retailer websites • it can create mis-sized or ‘that’ll do’ content that actually stops customers buying • it means opportunities for execution, customer engagement and competitive advantage are missed • it means your media and promotional executions will be less effective • it means your product content might not be fully optimised to the retailer’s search algorithm • it means wasted spend, mis-targeted media and dropped conversion • it means that your competitors gain share, maximise opportunities and better engage your customers. One easy way to overcome these problems is to include retailer strategy and capability updates within your joint business plans. Retailers know what their capabilities are. They know what media touchpoints are available through their owned media network. They have clear digital strategies and capability development plans. So all you need to do is include in your joint business plans a six monthly update on what their strategy and capabilities are, what has changed and what the development plan for the next six months are. The other thing you HAVE TO DO is act on the information. That means sharing it with all relevant departments, discussing implications and agreeing the actions that will impact your future activations and executions. I really do not like the phrase ‘Quick Wins’ but, if ever there was a ‘quick win’ in digital commerce this must surely be it. If your business is in the 41% now is the time to act. #digitalcommerce #ecommerce #digital #strategy #capabilities #benchmarking #cpg #cpgindustry #fmcg #fmcgindustry #quickwins #digitalretailmedia #retailmedia

We're at The Lead! 🙌 If you're here and want to discuss increasing your brand's digital sales or explore marketplace strategies, come chat with our team at booth #307 👋 #marketplaces #marketplaceautomation #theleadsummit #ecommerce #retail #retailtechnology #socialcommerce