Catherine Glover MCIPD’s Post

Here’s the breakdown of how each demographic voted. #election2024 🧐

Political Consultants are really just Marketers with people as their products. It sounds crass, perhaps, but it couldn’t be more true. We’re trying to market our candidate the same ways you’d market toothpaste. What do people look for in their toothpaste? What issues matter to the toothpaste buyer? Are there different demographics of toothepaste buyers? Based on our branding, whose mostly likely to buy our toothpaste? Which apps to our segment of toothpaste buyers use? Swap in “candidate” for toothpaste and “messaging” for branding and we now have a very similar job to a CPG marketer. But what makes our marketing unique is that people have very strong opinions about candidates, not so much on toothpaste. It’s also socially acceptable for other marketers in our industry to air negative ads about our product. That barely happens in advertising outside of politics. Contrast ads, sure, I think of the Justin Long PC vs. MAC commercials as an example, but not a ton of others. But in politics it’s not the bottom line that’s affected, it’s peoples’ jobs. Their livelihood, reputation, family’s lives. Real personal shit. There’s no other marketing context where attacking or even overtly lying about someone/thing is normalized. Political ads often allude to or suggest a lack of integrity or entitlement, demonstrable negilgence, supporting bad causes or people. Good or bad, that’s up to you, but there’s nothing quite like it. #politics #politicalcampaigns #politicaladvertising #elections2024 #elections #election2024 #adcampaigns #advertisingandmarketing

Let's Decode Opinion Polls 📊 Opinion Polls introduced by George Gallup in the 1930s. His Dedication towards research & analysis laid the foundation for 1. Systematic public views, 2. Opinion measurement, 3. General Public likes & dislikes, That's why big companies, media houses, politicians, statisticians, etc. used to understand societal trends, patterns and preferences. In the American presential election George Gallup used this tool to calculate & predict the chances of who is the next wining party or president after the elections, Infact by the time the accuracy of Opinion polls went high & adopted by different countries. In 1980's India adopted this Opinion Poll method and Congress used this method to predict the result of the election at the time of Rajiv Gandhi tenure. ➡ How do we use practical applications of Opinion Polls as an analyst or researcher, 🔎 Market Research: Businesses use opinion polls to understand consumer preferences, improve products, and tailor marketing strategies. 🔎 Social Research: Sociologists and policymakers rely on polls to predict public attitudes towards social issues and design informed interventions. 🔎 Election Forecasting: Opinion polls are pivotal in predicting election outcomes, offering a quick view on voter intentions. ➡ But why do politicians and media houses use opinion polls to predict election results? 🎯 Strategic Planning: Politicians leverage poll data to shape their campaigns, focusing on key issues and demographics. 🎯 Media Coverage: Media houses use polls to create engaging content, provide analysis, and keep the public informed about the political landscape. 🎯 Public Engagement: Polls stimulate public interest and participation in the electoral process, fostering a more informed electorate. In a Technological Era where Data drives decisions, opinion polls remain indispensable for decoding the pulse of every outcome. By leveraging technology, we will use advanced tools like Power BI, Microsoft Excel, Tableau, etc. to analyze the result & outcome of any circumstances. POV. To Show the importance of research & analyze the outcome to disrupt the market through conducting surveys, polls & market research. #OpinionPolls #Research #DataAnalysis #Election2024 #MarketResearch #PublicOpinion #GeorgeGallup #analysis #report

Here’s the breakdown of how each demographic voted. #election2024

Here’s the breakdown of how each demographic voted. #election2024

Here’s the breakdown of how each demographic voted. #election2024

In the aftermath of the presidential election, it’s interesting to note the breakdown of how each demographic voted. For those engaged in communications and political advocacy work, I think this speaks volumes. #election2024 #democracy #communications #media #politics

Will be interesting to see these stats for our #Botswanaelections2024 Quite interesting these. 🌻 #iammalebogobusang

Exit Polls are conducted after voters cast their ballots, exit polls aim to predict election outcomes before official results are announced. They can also provide insights into voter demographics and motivations. However, exit polls can be inaccurate if the sample is not representative of the overall electorate. Here we will see how Exit Polls played out in the UK Elections 2024.

Data Science is transforming elections by providing insights into voter behavior, campaign strategies, and election outcomes. Through predictive analytics and sentiment analysis, data scientists can optimize campaign efforts and target key demographics more effectively🧑💻 Embrace the power of data to shape the future of elections!💻 #DataScience #Elections #AI #MachineLearning #TechInPolitics #tutortacademy