Catherine Spence’s Post

Good vs. great product marketing ✅ Good: Sell the value of the product 💪 Great: Speak to what's inside the buyer's head

Product marketing is the bridge between a product’s potential and its actual impact in the market. It connects what a product could be with what it should be in the market. By shaping positioning, refining the value proposition, and aligning with customer needs, product marketing ensures that the product doesn’t just exist—it thrives. By deeply understanding customer pain points, the competitive landscape, and the product itself, Product Marketing becomes the cornerstone for crafting the ultimate Go-To-Market plan. This plan encompasses everything from naming the product to launch plans, strategizing distribution, and determining pricing and packaging. The unique value product marketing brings is in translating a product’s capabilities into market success, making sure every move is purposeful and impactful. #ProductMarketing #MarketImpact #StrategicGrowth #BusinessSuccess #CompanyVision

Product market need Then product market want Then product marketing fit

Real success in product marketing happens when sales and brand equity teams are on the same page with the company's big goals. Keeping messaging consistent, staying updated on trends, and maintaining open communication are crucial for balancing short-term sales with long-term brand strength. What are your thoughts on this?

A powerful discussion on the future of product marketing. It explores the role of understanding customer needs, product differentiation, and market positioning. A must-watch for current and aspiring product marketers!

Recently I’ve come to agree that incorporating a marketing perspective from the very beginning of the product development process can significantly enhance the outcome. This approach ensures that the product is not only designed to meet technical specifications but also aligns with market needs and consumer preferences, leading to a more successful product launch. DW.

Explore the key steps and strategies for developing an effective product marketing strategy. Unlock insights and tips to drive your product's growth and achieve marketing success. https://ow.ly/iW1R50R2Nn7 #ProductMarketing #MarketingStrategy #ContentStrategy

Product Marketing must know their product!

What is Product Marketing? Product Marketing focuses on product lifecycle - The goal of product marketing to make the product as appealing as possible to your potential customers Best Example - Apple The 5 Step Guide to perfect product marketing 1) Know your market -You need to identify: • Why similar products are doing well and how they are presented in the market • Your competitors strategies for successful product positioning • Your target audience pain points and how your products offer them solution 2) Define your message and decide where your product fits 3) Lay out your go to market plan 4) Bring it all together 5) Roll out your product and track it's performance

The Product Life Cycle Concept and Marketing Mix at Different Stages https://lnkd.in/dwq5UYq5