Cascadia’s Post

✨ We’re celebrating the brilliance and creativity of female founders in beauty + personal care! If you haven’t already, you’ll want to discover these brands that are shaping the future of their industries. Beauty insiders have long known how competitive and tough this industry can be - let’s work together to uplift, support, and grow together in a community built just for us. Join us inside our first-ever Beauty + Personal Care Cohort where we've designed a space to support founders to scale through access and resources founders need the most. What you’ll get inside The 10th House: 🌟 Unparalleled Industry Growth: This cohort offers you the tools, insights, and connections to not just compete but to collaborate. 🌟 Access to Industry Experts: We’re giving you direct access to key experts like renowned product developers, top retail buyers from stores like Sephora, Ulta, and more. 🌟 Exclusive Industry Events: Specialized events designed to address the most pressing challenges + opportunities in beauty. Engage with experts + gain actionable insights to apply directly to your business. 🌟A Network That Propels You Forward: Your fellow cohort members will become your collaborators, advisors, and supporters, helping you navigate the competitive landscape together. Join us here: https://hubs.li/Q02PTrJ40 Learn more about these incredible founders building in the Beauty industry Cheeks + Co Kiramoon Plantkos® DUNE SUNCARE Palm of Feronia

🚨 Sneak Peek Alert! 🚨 Check out the first clip from our exclusive interview between Beauty Edge and First Impact! 🎤✨ We're diving deep into the regulatory industry and sharing insights that every beauty brand needs to know. 🧴📊 Stay tuned for more behind-the-scenes content and expert advice. This is just the beginning! 🙌 #BeautyIndustry #RegulatoryInsights #FirstImpact #BeautyEdge #IndustryLeaders

And just like that... May is over! What a whirlwind it has been. I am just now getting around to sharing all the amazing insights and updates, and I'm starting with none other than the WWD Beauty CEO Summit. Earlier this month, I had the absolute honor of attending this incredibly curated summit in Miami. The three day event brought together the creators, innovators and leaders that make this industry the powerhouse that it is! It was my first time attending and while it was completely overwhelming at first, so many beautiful people made the experience one to remember. Personal highlights for me included: 1: Larissa Jensen of Circana monumental "I'm middle aged, not dead" panel on the "forgotten" Gen X and how beauty brands can better cater to the preferences and needs of today's top-spending generation. 2: Marc S. Pritchard of Procter & Gamble discussing growing the market to reach "all and every" through creativity, innovation and ecosystems that support each market segment. 3: Richard Christiansen of Flamingo Estate conversation on building an authentic brand through their view of Mother Nature as "the last luxury house" and their innovative ability to "scale scarcity." 4: Joshua Britton of Debut take on how "the era of the hero product has not started yet" and biotechnology will greatly evolve it to be "synergistic effect between old hero and new hero ingredients.” 5: Nick Howard of EVELAB INSIGHT on the current paradigm between personalization and privacy: “can we have personalization without being personal?” Huge shout out to the WWD Team for crafting a very memorable event! #beauty #beautyindustry #beautybusiness

What we’re reading: @Glossyco's spotlight on Rare Beauty's latest move with their new digital hub! ✨ The article explores how Rare Beauty is creating a comforting digital space for its community. We can always count on Glossy to keep us in the loop on industry innovations. Give it a read! https://hubs.la/Q02hrGwv0

🌍🚀 Global Reach, Local Touch: The Secret to Successful Campaigns As we catch our breath between the Olympic and Paralympic Games, it's clear that while the athletes may rest, advertisers are still going for gold. 🥇 But what's really driving the success of standout campaigns like Visa's 'Level Up Your Game' and Nike's 'Winning Isn't For Everyone'? Hint: It's not just creativity. It's localisation. Delve into our latest piece by Hannes Ben and LBBonline - Little Black Book #GlobalMarketing #Localisation #BrandStrategy #Olympics #AdvertisingExcellence

Read in COSSMA Digital about the #conference Global Insight Conferences just announced: From falling in love, to long-term, #loyal #relationships – beauty #brands need to romance their #customers – and the top beauty #companies know how to best! Europe’s premier, 12th Annual Beauty Trends & Innovations Conference – Real #Insight, #Future #Inspiration returns to central #London on 25 September 2024. View the #programme here: https://lnkd.in/eBEiFk6J Don’t miss real-life insights, #product, and #marketing #strategies from 44 leading beauty. Disrupt and dominate with the #hottest beauty #trends and #innovations, #deep dive into #AI’s impact in beauty and command the beauty #social #landscape! #Commercialise #visionary beauty trends for show-stopping #campaigns and profitable product innovations, whilst #skyrocketing your sales. #Outshine #competition with lucrative brand, product and marketing strategies to capitalise on the creator economy... and so much more! View the full #agenda here: https://lnkd.in/eBEiFk6J Brands represented on-site include Wild, FACEGYM, Beauty Kitchen UK Ltd, Tropic Skincare, Boots UK, LUSH, Dermalogica UK, Primark and many more. Book by clicking the link below before Thursday 2nd May and quote COSSMA under discount code to save €220! https://lnkd.in/eZViHDDA Details here: https://lnkd.in/eCiRFWu4 #cosmeticsindustry #beautybrands #cosmeticsbrands #marketing #tradeshow #event #socialmedia #socialmarketing #digitalmarketing

Connecting with others and feeling part of a community is crucial—not just for personal well-being but for the strength and longevity of a brand. When brands help build community ties, they gain loyal customers who feel valued, heard, and deeply connected to the brand. Visit here to learn more on this: https://heyor.ca/M2ml7w #Brand #Longevity #Community #BrandLoyalty

⭐️ The Joys of Building + Growing a successful Education-Based Beauty Brand ⭐️ Growing a beauty brand is akin to nurturing a garden; it requires: ✅ vision ✅ dedication ✅ a deep understanding of your environment. As I embark back on this journey REVITALIZING + EXPANDING GLAM LAB™ Makeup Studios + Academy, an education-based beauty brand, I am constantly reminded of the ENDLESS POSSIBILITIES and the PROFOUND IMPACT WE CAN MAKE!! 🎯 REDISCOVERING ESSENCE : Rebuilding allows us to revisit the core values + mission that define our brand. It's an opportunity to reconnect w/ our audience, understand their evolving needs, and realign our strategies to serve them better. 🎯INNOVATION + ADAPTATION: The beauty industry is ever-evolving, and staying ahead means embracing change + innovation. Since inception in 2012, we realized by building our brand around education, we can empower our teams + customers w/ knowledge, helping them make informed decisions + fostering a deeper connection with wellness, clean ingredients & our products. 🎯COMMUNITY + COLLABORATION: Growth is not just about numbers; it's about building a community. Through partnerships, workshops, and interactive platforms, we create a supportive network that encourages LEARNING, SHARING, and MUTUAL GROWTH. The energy + fire I feel in 2024 is the same that I felt in 2012 when we opened in SF w/our 1st location of 12 locations that year. I have embraced the journey of building w/ enthusiasm and an open mind. The rewards of a revitalized, education-driven beauty brand are not only in the numbers but in the MEANINGFUL CONNECTIONS + LASTING IMPACT YOU CREATE. 🎥: August 4, 2024 (GLAM LAB HOUSTON team) #BeautyBrand #Branding #Education #Innovation #Community #Growth #TeamAppreciation #Success #Leadership #GLAMLABwarriors

What a fun ad! E.l.f. Cosmetics launched a new campaign to promote its Power Grip Dewy Setting Spray by tapping into the viral "Hot Girl Walk" trend on TikTok, aligning this with the excitement around the Summer Olympics. This approach aims to blend seamlessly with TikTok’s UGC style, making the ad feel more authentic and relatable to the platform's audience. This method has proven effective, as content mimicking organic user videos tends to perform better on TikTok than traditional ads. What are your thoughts?

🌍 Exploring the power of Country Branding with Robert Govers and Simon Anholt , Anholt & Co., pionners contributors to the field of nation branding, providing both theoretical foundations and practical strategies that shape global perceptions and enhance national identities. ! 🌍 👇 👀 🗣️ Dive deep into the concept of country branding. Key Highlights: #Identity, #relevance, #Perception, #CulturalHeritage, #localstories , #EconomicImpact, #Collaboration, #publicprivate #partnerships. What do you think are the most important elements of a successful country brand? #CountryBranding, #NationBranding, #GlobalMarketing, #EconomicGrowth, #imaginativecommunities https://bit.ly/4clV8hI