Do you guarantee outcomes? During a discussion the other day, well, it was a pitch meeting. The idea of backstopping the service with some type of recourse came up. What? The service is no payment until successful to begin with. It's ranking a Google Business Profile on Google search results page. I thought about this quite a bit since the conversation ended. Take a look at the chart in the photo. This is ALL of the Google updates to their algorithm in the last 10 years. Whenever they roll out a new update, especially a core update, no one knows what will break. I repeat, no one knows. Sometimes not even Google. There could be some hidden thing or a loose association with a site which was good but is now deemed bad which wreaks havoc on your ranking(s). How can anyone provide an avenue for recourse? Do lawyers guarantee the outcome? Not that I have ever experienced. I would love to hear from SEO experts on this (you attorneys feel free to chime in, too). Nick Rubright Andrew Holland Chris Dreyer Fery Kaszoni
Jeremy Hansen
5mo
I don’t guarantee outcomes. All I can do is provide the services that I understand as SEO best practices. After that, it’s up to Google. That sounds like a team who isn’t willing and isn’t confident to take risks and invest.
SEO | PR | Content Marketing
5moI definitely don’t guarantee outcomes. Even at the content and link level I don’t because the nuances in those areas are unpredictable. No good marketer I’ve ever met guarantees outcomes because they know marketing is like science. I don’t think this just applies to SEO but other marketing channels. It’s always possible someone else will beat you and win over the same audience you’re after.