Andreas Carsten Krause - Chief Architect, CIO, CISO, LaaS’ Post

Andreas Carsten Krause - Chief Architect, CIO, CISO, LaaS

CIO, Chief AI Officer & CISO Enabling Digital Transformation & Unlocking Business Growth | High Performance Teams | Change Agent | Cybersecurity | Producer | AI | BI | Influencer | Board Advisor | Executive Recruiter

1mo

Another amazing insights for AI and Developing new products with AI. This is a snippet from my The CDO TIMES Bytes of Brilliance podcast with Jonathan Ram ex-CEO of Clarks. #aiproductinnovation #aistrategy #brandmanagement #ceo #lessonslearned #cdotimes

Transcript

Using product and driving product marketing and brand management with the rise of AI and data like you said, right? How have these tools influence your approach to come up with new products and understand customers better? Well, I think the fundamentals have always been there, right? Marketing 101, understand your consumer and then work around the four piece to really develop a compelling story about your brand positioning. If it's an existing brand, understand your competitive set, look for the white space. I think both data and and AI have allowed you to accelerate and bring more precision to it. But once again, some of that information if you're using historical data. To decide on the future, that could sometimes be a problem. I heard a quote from a I'm not taking credit for it, but I did tell this individual I was going to use it. He called it digital dysfunction.

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Andreas Carsten Krause - Chief Architect, CIO, CISO, LaaS

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