Carryl Pierre-Drews’ Post

This transformation in gaming could be indicative of a wider advertising trend, one in which in-house publishers are looking to essentially become their own AdTech platforms. In many cases, this cuts traditional ad publishers out of the equation and consolidates data for improved audience impact. It will be interesting to see how the rest of the industry responds to this move. #AdTech #Innovation #GamingAdvertising

First it was Google, now EA are diving into the in-game advertising space. Digiday's Alexander Lee, who does an excellent job of covering the eSports and Games beat, looks into what this means for the growth of the industry. My TLdr: done right, this will be great for the industry. The two things holding back the industry are scale, and changing advertisers' views from "Targeting gamer audiences" to "Targeting diverse audiences in games". https://lnkd.in/ePVdTmXY

🎮 The gaming world is evolving, and so is in-game advertising. Major game publishers, including Electronic Arts (EA), are increasingly considering ads in premium titles. With EA’s CEO highlighting the potential growth from in-game ads, it’s clear that the industry is looking for new revenue streams as traditional models shifts. This is a game-changer for advertisers. In-game ads offer a unique way to engage a highly engaged audience. As EA plans to expand its ad offerings and partner with top ad tech firms, we can expect more targeted and integrated ad experiences. Read more in this great article by Alexander Lee from Digiday: https://lnkd.in/dBWvvQaT #Gaming #AdTech #InGameAdvertising #DigitalMarketing #EA

Gaming Advertising is changing 🔥Make sure you check out the Latest IAB Gaming Advertising Report and integrate Admazing Co in your #ROI strategies 👾

Discover how the latest attention-tracking tech is changing the game in mobile advertising. Our latest blog by Head of Measurement and Insights, Jordan Shlachter,  highlights groundbreaking research conducted in partnership with dentsu and reveals the ad formats that are capturing—and keeping—players’ attention.   Learn how Rewarded Video is unlocking the potential of mobile gaming to captivate and maintain audience attention, offering a crucial advantage for your advertising strategies.   Read now: https://lnkd.in/emegsSfB

In the latest news round-up, Adalytics shares a new Made-for-Advertising study that reveals little change, IAB releases games advertising standards, and some adtech companies embrace cloud-based solutions. https://lnkd.in/g3Cra8zX #digitaladvertising #adtech #advertising

Another really interesting interview with Digiday's Gaming & eSports reporter Alexander Lee. 🎮 We're all waiting to see how Electronic Arts (EA) will develop their ad offering and there's been no shortage of feedback since their hiring plans were made public. What does it all mean for In-Game Ads in premium global titles, and does this latest big publisher move into the space signal a green light 🚦 for In-Game Advertising as a mainstream advertising format? There's a delicate balance to consider when implementing IGA into both paid and F2P games but if they integrate the right formats into the right games this could be a big win for EA. Check out the full interview below #Ingameadvertising #EA #IGA #GamingMarketing #GamingAdvertising

🎮 Embracing the Evolution: Mobile gaming advertising isn't just a component; it's a game-changer.🚀 The game is changing, and advertisers are at the forefront of this transformative shift! Here are some key insights from the latest IAB Gaming Research: 1️⃣ Investment Surge: Marketers are increasingly allocating resources to games advertising, recognizing its potential to reach diverse audiences globally. The investment isn't limited to sporadic campaigns; it's a continuous presence throughout the year. 2️⃣ Engagement Amplified: Games offer a unique platform for advertisers to connect with engaged and receptive consumers. The immersive nature of gaming makes it an ideal channel to deliver ad engagement and attention, driving meaningful interactions with brands. 3️⃣ Brand Safety and Measurability: Games advertising is hailed as one of the most brand-safe channels, and measurement solutions have evolved to provide confidence to marketers. This combination ensures that advertisers can navigate the landscape with assurance and precision 📐 4️⃣ Impactful Across the Journey: Games advertising isn't just about brand awareness; it influences the entire consumer purchase journey, consistently delivering business outcomes. Marketers report significant revenue impact from their game campaigns, showcasing its effectiveness. 5️⃣ Winning Strategies: By leveraging diverse ad formats, robust measurement, and strategic integration within broader media plans, advertisers are maximizing brand ROI and amplifying campaign outcomes 📈 🚀 Are you ready to level up your advertising strategy? Let's connect https://admazing.co/ and explore how mobile gaming advertising can elevate your brand to new heights! #MobileGamingAdvertising #DigitalMarketing #AdvertisingTrends #DigitalMedia #Admazing

The "year of mobile" hype feels like a distant memory for marketers.   Now, the gaming industry seems to be experiencing a similar "will it or won't it?" moment, according to an article by Digiday 👉 https://lnkd.in/g36HmN5K   What's the reality?   Despite concerns, gaming remains a massive cultural force, especially among the Gen Z population.   Brands are also exploring diverse strategies like console advertising and forging partnerships within gaming platforms.   BUT – don't expect a single "breakthrough" year. Gaming advertising will likely integrate into the marketing mix at a steady pace.   The main takeaway:   Gaming offers immense potential for brand engagement. Brands and creators can:   ✔️ Explore beyond in-game ads. ✔️  Partner with platforms to tap into engaged communities. ✔️  Embrace the long-term growth trajectory of gaming advertising.   Ultimately, my primary advice would be: Instead of chasing a definitive "year of gaming," let's focus on building meaningful connections with gamers in this ever-evolving space.   This will prove beneficial in the long run and will have a far-reaching impact.   What’s your gaming advertising strategy in 2024? Let's discuss in the comments!   #GamingAdvertising #Marketing #TheFutureofGaming #GamingIndustry  

This really is AdInMo's most important SDK release ever in our continued mission to deliver relevant, targeted and privacy-by-design advertising + hybrid monetization. For players, the magic is this rally complements the player+game experience, instead of interrupting or detracting from it. Dvelopers for first time ever can integrate a single SDK to power audio, display, image, video and Rewarded InGamePlay intrinsic ad formats into their games. And advertisers can target their message to hundreds of millions of players complementary to the gaming medium. I love it! #InGamePlay #ingameadvertising #mobileadvertising https://lnkd.in/d4CwRRZJ