Carrie Rose’s Post

Yes, a #content_expert should be familiar with SEO principles. Creating content without considering #SEO can result in the content not ranking well in #search_engines, leading to fewer users seeing it. That's why SEO and creating search-engine-optimized content are closely related. As a content expert, there are a few important SEO points you should know: ·       Keywords: Identifying the right keywords and using them correctly in the content. ·       Optimizing titles and meta tags: Writing compelling titles that match the keywords and optimizing meta descriptions. ·       Internal and external linking: Using internal links to guide users to other pages on your site and external links to credible sources. Overall, having SEO knowledge helps a content expert produce valuable content that is both appealing to users and favorable to search engines. What other aspects of SEO do you think a content expert should be familiar with?

Content is king! 👑 ..... However, when done right! 🤔 So much talk about the effectiveness of content and User-generated vs AI-generated which is a whole other topic in itself and only takes looking into the past algorithm updates and assessing who was positively affected vs negatively affected to find the answer to that debate. Another one commonly asked is whether producing new pages is more effective than optimising existing pages with some great insight on this from the legend himself. However, the best approach for every site is different, and that ties to some common variables over the years I have understood can shape this: 1. How long has your site been around and how much traffic are you already getting? 2. What are your goals over the next 6-12 months? 3. How competitive is the industry you are trying to grow within? 4. What SEO work have you done in the past? Has it been entirely white-hat or some cheeky black-hat tactics? 5. Did you jump on the bandwagon and over-utilise AI content on your site? There are many more variables that all shape the strategic approach that needs to be taken to see further growth in the SERPs. However, still some great insight here that would definitely apply to sites that have all the necessary pages already and are getting a solid amount of traffic to test on. 💡

This is a fantastic point by Neil Patel. Old content can be a gold mine for improving content. Search trends change and old content can be repurposed with updated keywords for fresh gains on traffic, keywords, and backlinks. You will also find broken links that need to be addressed. Make reviewing older content a regular step in your SEO process!

Before rushing to add new content, take a step back and audit what’s already there. Updating and optimizing existing content can often drive more effective results than simply adding more. Today’s users want concise, relevant, and updated information—not endless pages of repetitive content. Start with what you have, make it fresh, and watch the results improve!

My take in 3 words. Quality, Quality, and Quality. Written crappy content is nearly free, The world wants your unique perspective. Most LLMs can instantly replace some bla bla thing on your website w a single search query.

The proof is in the data! I LOVE going back through old content that has performed well, expanding it, and adding new media elements to it. 1. It serves your audience and gives you great reason to share it with them whether they'd seen it before or not. 2. Gives search engines plenty of new content to crawl and digest. 3. Makes everything current, and provides great opportunities for social media posts. Bonus: You can create a yearly update process to keep things fresh. "Updated for 2024" is a wonderful phrase. 😎

Great Insights on why updating content is important.

Creating great content doesn't mean much if nobody sees it 👀 This is why SEO is so important. Content needs to be attractive for search engines, as well as people, in order to be seen online. But how do you do this? Here's how to seduce search engine crawlers so they prioritize your content when showing it to users: 🌼 Create unique, high quality content 🌼 Answer common user questions 🌼 Use meta tags and descriptions 🌼 Use SEO keywords in your H1 and H2 titles 🌼 Link to other relevant content 🌼 Structure your content into shorter thematic blocks 🌼 Use the right vocabulary 🌼 Add Alt texts to images Doing this ensures the great content you're making that you put so much effort into will actually be seen. Otherwise it will simply end up at the bottom of the pile 📚

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Does creating more content or updating your existing content provide a bigger SEO lift? We worked with 846 marketers who received at least 10,000 monthly organic visits to their site from Google to determine which was more effective. Of course, new sites should focus on creating content as they barely have any, so we looked at websites that were at least five years old and had a blog. As the chart shows, updating content helps with SEO traffic more. However, you should only update your content when it makes sense rather than trying to “update it” to trick Google’s algorithm.