Caroline Jary’s Post

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CMO The Cheeky Panda M&S, Mars, Unilever

Saving Nature is the solution! 🍃🦋 On behalf of The Cheeky Panda 🐼 I’m attending the London Climate Week, Fleet Street Quarter panel on ‘The role of Media, Advertising and Brands’ . Taking a timely moment to step back and gain inspiration from an amazing panel. Richard Huntington Strategy Officer of Saatchi & Saatchi said we need to start directing our energies towards making a difference to peoples lives and nature is the solution… the loss of the British countryside and the loss of biodiversity is felt by all…. it’s a Nature crisis. Lisa Merrick-Lawless Co-founder of Purpose Disruptors when asked to comment on the decarbonisation imperative said she would rather talk about Nature!!! 🌳 Isn’t that the point! 🤣🥰 Decarbonisation is a hard technical dry narrative to land. Bamboo 🎋is a self regenerating carbon sink, that’s only enhanced when sustainably harvested, preserving the living forest and the natural biodiversity within it …..in the Bamboo forest butterflies were the size of bats so I found it very easy to connect with this session!! 👊 #lcaw24 #sustainability

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