Carmen Gonzalez-Meister’s Post

#TikTokShop is a major disruptor of the #ecommerce market, no question. But is it incremental? According to Earnest study, 97% of TTS shoppers also shopped at #Amazon in the rolling 12 months ending February 2024! Another interesting fact - TTS shoppers like shopping ultra-affordable #Temu and #Shein. The chicken & the egg in my perspective. There are not many A-Brand items on TTS, so affinity may change. Although #TTS isn't known for its high AOV in SEA, where its comparably big vs in the US. Lets focus on some positive #insights shall we? 💡TTS is a #GenZ magnet. In fact, they are x3 times more likely to spend on TTS vs average. 25-34 year olds are x2 more likely to spend. The platform obviously has its place in a brand's young shopper engagement strategy. 💡TTS has great retention. 27% of shoppers made a second purchase within the next 5 months and 35% of TTS Sep 2023 shoppers came back in the next 2 months. Much better performance vs its peers. And its getting better! 81% of Feb 2024 GMV came from existing shoppers. 💡TTS US is growing fast. 2023 Nov & Dec are x2 vs September & October sales. Seasonal no-brainer. However Jan & Feb 2024 are also x2 vs the same period. Virtually no slowdown vs the season! We can expect Nov & Dec 2024 to be x5 of Sep & Oct 2023. The growth is very considerable! Launched less than a year ago, over 11% of US households are shopping at TTS, with mid-earning ($55k-90k) households growing the fastest the #socialselling platform can't be ignored. Will we see TTS advertising during the next Superbowl? Or will we see Superbowl advertising on #TikTok? 😅 Happy to learn your perspective! Please share!

From Impulse Buys to Instant Gratification: How Quick Commerce Apps Are Changing the Shopping Game! Summary: Instant Gratification: Quick commerce apps deliver goods within minutes, satisfying our desire for instant results. Say goodbye to waiting! Convenience Over Cost: We’re willing to pay a premium for speedy delivery. Time is more valuable than money—especially in bustling urban environments. Frequent Shopping: Bulk purchases are out; on-the-go transactions are in. Quick commerce caters to our everyday essentials, from groceries to snacks. No More Planning: Forget meticulous lists and budgets. Spontaneity rules as we order what we need when we need it. Brand Loyalty Fading: With new products just a click away, brand loyalty takes a hit. Convenience and availability drive our choices. #QuickCommerce #ShoppingHabits #RetailRevolution #InstantGratification #ConvenienceFirst Zepto Blinkit bigbasket.com Swiggy #Marketing #Consumerbehaviour #psychology

When consumers order drinks through the Grab app, they expect their drinks to maintain the same quality as that in-store. Merchant-partners play a vital role in adapting to both in-person retail and delivery demands. At Grab, we make use of predictive analytics to uphold these standards. Read how our in-app delivery data supports merchant-partners like Mr. Coconut (椰子鲜生) and Fire Tiger in fine-tuning their operations and supply chain management: http://ms.spr.ly/6046cbPCM

Quick Commerce to the rescue! 🚀 As consumer demand for speed and convenience skyrockets, the race for ultra-fast deliveries is reshaping ecommerce. From essentials to indulgences, quick commerce is driving a shift in buying behavior—delivering what you need, when you need it, faster than ever before. Adapting to this trend is crucial for staying ahead in today’s hyper-competitive market. Are you ready to embrace the future of retail? #QuickCommerce #Ecommerce

Join me live on Zoom Tuesday March 26th! I’m sitting down with the VP of Growth at DoorDash - Brian Hale to talk about product growth strategies. DoorDash offers multiple services within one app (or what I call a “theme-based super app”) so it should be an interesting conversation! We’ll be covering: 1️⃣ - Customer and channel acquisition strategy and optimizing LTV:CAC 2️⃣ - Usage expectations and how to get customers to use more than one product 3️⃣ - Creating attractive membership programs that drive loyalty and long-term retention What else would you ask Brian? Leave a comment below if there’s something you want to know about DoorDash’s growth strategy… … and use this link to register in advance 👇 ZOOM registration Link: https://lnkd.in/gAweQgeZ #doordash #superapps #product #growth 

While #quickcommerce (q-commerce) offers convenience, it faces a significant challenge - new #brand discovery. A product head of a quick commerce app confided in me: “90% of sales come from just 200 SKUs out of the 7000 stocked.” Limited app screen space hampers new brand discovery, and customers mainly stick to the top SKUs in each category. This behavior prompts algorithms and A/B tests to favor popular high-frequency sellers, creating a vicious loop that marginalizes lesser-known brands and reduces visibility and diversity. This results in a poor experience for customers who primarily purchase popular items but occasionally wish to discover new ones. It also hurts newer brands seeking new channels. And this hurts q-commerce platforms themselves, as margins on high-frequency items are lower than on new brands. We are addressing this with Conva.AIs – AI-assisted commerce. By capturing subjective intent of users, using past purchases, and understanding buying patterns, our models can determine whether a user is open to new discoveries during a particular transaction. If so, we suggest new brand items likely to engage them. This approach can also enhances #Ad relevance and improves the overall ad experience, but that's for a future post. Ping me to know more. Kumar Rangarajan Abhinav kumar Gupta Nikitha J Prabhu Srinivas Gopal

The Instacart Developer Platform (IDP) is finally live! IDP is a publicly available API program which uses our industry-leading online grocery platform to supercharge third-party digital experiences across food, business ordering, wellness, hospitality and more. With this launch, we are enabling third parties to integrate the functionality of Instacart (and Instacart Business) inside their websites, apps and platforms. I'm excited to see how companies that have built technology that serve SMBs can now leverage Instacart's infrastructure to add even more value to their customers by allowing them to order food and supplies directly through their platforms. You can learn more about IDP in our blog post and don't hesitate to reach out to chat about specific Instacart Business opportunities!

Earlier this month, I described the importance of understanding long term effects in A/B testing, focusing on the example of ad quality. This time I’ll discuss another issue related to experimentation: namely experimentation in contexts where multiple categories of participants are involved in different dimensions of the marketplace dynamic. For example, an ads platform needs to balance the needs of ad buyers, users, and the platform itself. Similarly, a retail marketplace such as Amazon.com needs to balance the needs of 3rd party sellers, shoppers, and its own interests. Marketplaces such as Uber Eats and Doordash need to consider the needs and desires of buyers, delivery agents, and restaurants. Here I discuss a few key reasons why experiments in these marketplaces are more difficult to execute and interpret compared to most non-marketplace systems, and then present a method that can be used to provide additional insights and help interpretation.

Another success case with InAppStory! 🚀 Swipe through the carousel to see how InAppStory's client, a leading food retail chain, transformed their app to tackle a significant post-holiday sales slump. Swipe through to see how we did it! 📈✨