Captify®’s Post

Shift Happens. In these uncertain economic times, people have shifted their focus to side hustles to make a few extra bucks. How do we know? Captify® search intent data shows related searches up 170% YoY. In the attached report, you can learn about similar search related trends in the Retail vertical and how search intent data can power COOKIELESS audience targeting for in-market consumers.

Consumer intent is constantly shifting, so the data that marketers use to power their strategy, activation and measurement needs shift with it. Our latest vertical deep-dive report looks at the shifts that are happening in retail. To access the report, and to discover more about the cookieless real-time audiences that can give you the competitive edge, visit https://lnkd.in/eNHc8cW8 #shifthappens

Activating Retail Data, the next installment in our Retail Revolution series, is designed for individuals who already have a foundational knowledge of retail media and retail data. This course explores how cutting-edge advertisers leverage retail data to tackle key marketing mandates: understanding your audience, attracting loyal customersm and proving the effectiveness of your spend. Enroll to learn more: https://bit.ly/3QDG2LF #TheTradeDeskEdge

With shoppers investing more time in pre-shop planning, it’s crucial to connect with the right audience and support their savings goals. How can you drive sales and enhance loyalty in this evolving landscape? Register today and equip yourself with the latest industry trends, so you can refine your strategy for the rest of the year. https://bit.ly/3T4AlYz #CustomerLoyalty #CustomerExperience

2024 is the year of the pre-planner, so learn how to capture their attention and get on their lists! This webinar is the best way to learn about current incentive and media trends to help reach your key targets and keep the consumers you already have. Register below!

As consumers are preparing for their grocery trips, they are taking a multichannel shopping approach to ensure they reach the right product at the right price. To help brands and retailers, this webinar will share how you can use both media and incentives to capture price-fatigued shoppers. See you next Wednesday!

In marketing, there’s a long-standing saying: Only half of your ad spend is effective, but you’re never sure which half. Retail data can help you aim to ensure every impression reaches the right audience and can allow you to hold media accountable for results. Hear The Trade Desk's Kendra Manzo explain how retail data can help you measure the success of your efforts in near real-time in our Retail Revolution series: https://bit.ly/3KGtaAV #TheTradeDeskEdge

Interesting update on the RMN world becoming even more competitive and complex. Thanks for reposting Prof. dr. Koen Pauwels!

Get in marketers, we’re going shopping 🛍️🛒 Dive into our latest What's Next 2024 Shopping Trend Report and learn about: 🤳🏼 Top trends and emerging user behaviours in the shopper community 🎨 How creative bravery drives impact 🤝 Ways to deepen trust between your brand and audiences Download the full report: https://bit.ly/3YLkUrS #TikTokForBusiness

Adtaxi’s 2024 Auto & Social Survey is here! For over a decade, we’ve tracked the digital transformation of consumer behavior, and this year’s report dives into the powerful role social media plays in car buying. Discover the trends reshaping how consumers connect with brands and make buying decisions.