TikTok for Business Europe

Seasons change, but ✨creativity✨ never stops. Did #MooDeng get your juices flowing this year? Love the rainbows and dolphins all over your feed? #Bratsummer not last long enough? Cultural trends and communities on TikTok evolve throughout the year, creating a tapestry of engagement opportunities for brands. Our #TikTokTrendsDigest End of Year Zine showcases our favourite brand takes, creator interviews, exclusive insights, and much much more to give your brand everything you need to build a killer creative strategy based on platform trends. Plus, take our quiz to find out what TikTok tribe best fits your brand 👀👉https://lnkd.in/eWTY4-Z3

Mark Lynch, Group Head of Media, Data and Insights, at Stellantis, explains how Peugeot achieved increased consideration by pursuing new subcommunities on TikTok 💬 Learn how you can unlock business impact through personal and cultural relevance in our brand new research with WARC: https://lnkd.in/eQXDqRKG #TikTokForBusiness

Looking to accelerate your brand's performance on TikTok? 📈 We just dropped five insider tips for optimising your ad campaigns and hitting your goals. Dive into this Haymarket article for a walkthrough from setup to delivery and see how brands like Domino's and LOOKFANTASTIC.COM are smashing it on the platform: https://lnkd.in/ed4xuKd8 #TikTokForBusiness

Want to see what impactful results look like in a post last-click-attribution world? 👀 Learn how KIABI achieved a stunning 9% increase in ROAS with TikTok's Search Lift Study: https://lnkd.in/ejAXJ4Y7 #TikTokForBusiness Jellyfish Pauline Fournier Simon Becquart Maxime Sevillano Margaux MAILLET Romain Sfadj Maell Koch

Alex Whitlock, Global Social Media Director at Burberry provides insight into the brand’s owned media strategy on TikTok 💬 Learn how you can unlock business impact through personal and cultural relevance in our brand new research with WARC: https://lnkd.in/eQXDqRKG #TikTokForBusiness

Did you know we removed 96% of violative misinformation content before it was reported to us during the European elections?💡 Explore our safety guide to learn more about how we protected the integrity of EU elections on our platform 👇 https://lnkd.in/erb4F6jc #TikTokForBusiness

Our recent thought paper with WARC reveals that brands with high cultural relevance grow nearly 6x more than brands with low relevance 🌻 The brand new report delves into: ✨ Why cultural and personal relevance is crucial for brands ✨ How relevance drives business outcomes across every phase of the marketing funnel ✨ How trends, community insights, and creators all play a part in a brand's pursuit of stronger relevance Learn how you can unlock business impact through personal and cultural relevance: https://lnkd.in/eQXDqRKG #TikTokForBusiness

Creative and joyful experiences on TikTok start with feeling safe 🦺 Whether it's supporting our communities, strengthening our data security or building for the future of brand suitability, we're committed! 🫡 Learn more about our safety efforts in our guide: https://lnkd.in/erb4F6jc

We’re still not over the vibes from last night’s #TikTokAdAwards European Grand Prix 🤩

And the Greatest TikTok Europe goes to...🥁 Join us in sending a huge congratulations to B1 | Sony Music Entertainment Deutschland for taking home the top prize at last night's #TikTokAdAwards Grand Prix in Lisbon! 🎉 Learn more about the winning campaign here: https://lnkd.in/eNpan-Ph Beating out local winners from across Europe and Israel, Sony won for their 'Pedro the Raccoon' campaign which brilliantly captured TikTok's creative spirit, skyrocketing streams of the song 'Pedro' to number one on the Spotify Global Top 50. See you at the TikTok Ad Awards 2025 💪🏽