Candace Malone’s Post

There are countless new methods, tactics, and systems—this Gen Z trend, that AI tool. But sometimes, it’s about refining your basic skills and sticking to simple, proven frameworks. Essentials like data storytelling and building a narrative allow stakeholders to understand why we need a bigger marketing budget, Karen!!

#SGE has officially arrived! Get insight on the new Google search experience and how your brand can take control in Intero Digital's article:

In today’s AI-driven world, mastering Google researching skills is essential. Whether you're in tech, marketing, or any industry relying on data, the ability to search smarter can give you a significant edge. Using advanced search techniques like “site:” and “intitle:” allows you to quickly find relevant insights, stay updated on industry trends, and solve problems faster. Efficient search skills not only save time but also help you make informed decisions in an era where information is power. Ready to boost your productivity? Start honing your Google research game today!

Great to complete my Google Ads Search Certification. A big thank you to Jack Paull for recommending it. Next up: AI Powered Performance Certification. #digitalmarketing #googleads #googleanalytics

Writing five articles about the session-based recommendation engine for e-commerce and online shops took me one year. I wanted to do it faster, but I lost motivation because I felt overwhelmed by big tech companies scraping valuable content and selling it as their own. One year can change a person. And day by day, month by month, I realized that knowledge sharing means a lot to me and gives me joy. Thus, I started writing more frequently. Today, I wrote the last article, which opened the path for another series or maybe something bigger? We will see. PS. Links to the articles are in the "Featured" part of my profile. In the last article, I discussed evaluating machine learning models with Business Key Performance Indicators instead of theoretical scores. Understanding the role of KPIs lets us not only design and deploy the recommender engine but also maintain and enhance it.

🚀 Is Your E-commerce “Graphy” Enough? 🛒 In today's interconnected digital landscape, harnessing the power of a Multilingual Product Knowledge Graph can be a game-changer for your business. By scientifically organizing your product metadata, you enable cross-system interoperability, streamline SEO efforts, and unlock a world of possibilities. A Product Knowledge Graph models the entities you sell, unlike general knowledge graphs. This distinction allows you to: - Automate ads - Enhance SEO marketing intelligence - Craft personalized recommendations - Optimize for voice assistants like Google Assistant At WordLift, we've seen firsthand how essential product knowledge graphs are for data harmonization, reconciliation, and cleansing—especially on multilingual and large e-commerce platforms. Don't let duplication and assumptions hold your strategy back. Meet your customers on every touchpoint with a robust product knowledge graph. Ready to take your online sales to the next level? 📈 Schedule a call to explore how a Product Knowledge Graph can transform your business: https://lnkd.in/d-Qc8XF3 #SEO #KnowledgeGraph #Ecommerce #DigitalMarketing #ProductData

Google's AI overview is taking over the top organic results of search results 😱 Whether you can trust the information or not, it's another opportunity for businesses to claim their digital space on search engine results. But how can businesses get their business in there? 👇 👉 It's all about EEAT — Experience, Expertise, Authority and Trust You want Google to know you are the leader for information in your field. This means ensuring you're answering everything there is to know about your products, services and industry, including a good page network and frequently blogs. Google also needs to know they can trust you're this expert you claim to be. This is where ensuring you're listing your qualifications and experience and pointing Google to that information will help. You should also be having reputable sources link to your website. Reviews can help too. Your website also needs to be providing a great user experience, be secure and a host of other factors. Sound like a lot of work? 😰 It is! And we know because we win awards for this kind of stuff, so we know exactly what it takes. We'd love to help you too. Drop us a message to find out how.

There’s no question that AI is transforming Ecommerce, driving exceptional customer experiences and operational efficiency. Our latest article explores the AI technologies powering Ecommerce, from predictive analytics for personalized product recommendations to natural language processing for intelligent chatbots. How are you leveraging AI to gain a competitive edge in online retail? Check out the full article here: https://lnkd.in/g78WaF-t #EcommerceAI

Interested in learning some of the basics of digital marketing? Check out this webinar! https://lnkd.in/gbtUm59c

New Post: Google Merchant Listings Adds Certification Markup Support - https://lnkd.in/gAdDp3Yi - Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, "starting in April 2025, we're replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications." - #news #business #world #jobs #school #passion