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Taboola has now integrated DoubleVerify’s authentic brand suitability and viewability solution, thus enhancing the transparency and performance for advertisers. Read more: https://lnkd.in/dMzBF2bT Steven Woolway | Adam Singolda #BrandSafety #DigitalMedia #Advertising #Marketing #Partnership #Adtechtoday

Advertising campaigns are such an integral part of the marketing mix. To get it right, makes your brand memorable – an important outcome for brand marketing. Our EMEA Marketing Director Kelly Patterson shared her favourite ad campaigns from the 2010s with Creative Bloq highlighting what made them creative and explaining why she remembered them. Find out which campaigns she chose and let us know if you agree in the comments below 👇 https://lnkd.in/epqykcRk #marketing #brandmarketing #advertising #OOH #creative

People are tired of ads – that includes your customers. To cut through the noise of omnipresent ads, you’ll need to think big… as big as the size of digital billboards. Learn why DOOH (digital out-of-home) advertising is your best bet when it comes to making an impact on your brand. #tiredofads #digitalbillboards #advertisingtips #oohads #oohadvertising #digitalads #digitalbillboards #advertising #blip #adtech https://lnkd.in/e69P-xzH

‘If ad agencies cannot sell themselves how can they hope to sell their client’s brands?’ That was an observation from my ad agency boss back in the 90s. That rang true back then, even more so now with increased competition and clutter. The comment is to be taken in the right spirit & context. It is not about making every ad feel the same so much so that it has the stamp of the agency than of the brand (that used to be a trend earlier). While some legacy agency brands get visibility, become top of mind through massive ad campaigns, mid-sized and small agencies have it tough for recognition and some sort of distinctiveness. They will have to rely on clutter-breaking creative being talked about for recognition of their brand name. There have been many new agency brands launched over the last decade or so. Some newly launched brands have aced visibility & PR for themselves through a mix of ‘award winning’ work (which gets covered in trade portals) and some genuinely good work for real brands. As the saying goes 'PR kiya toh darna kya?' And I mean it in a good way. #advertising

// ADVERTISING // If anyone reading this is still running ad campaigns without a frequency cap, check out this study of what happens when you bombard people! - 83% of participants were convinced the repetition was intentional. - 68% blamed the brand for the repetition. - 16% drop in purchase intent for those who saw same ad 6+ times. Read the full article here: https://lnkd.in/g3dMjDsX

10 Reasons Your Brand or Agency Needs Spin The Ad in Your Life In the fast-paced world of advertising, getting noticed is getting harder. Static billboards? Been there. Banner ads? Skipped. But what if you could literally walk your brand into the lives of your audience with eye-popping 3D displays that engage them in real-time? Enter Spin The Ad—your new secret weapon. Here are 10 fun reasons why your brand or agency absolutely needs Spin The Ad in your life. 1. You’re Tired of Being Ignored Let’s face it, traditional ads get overlooked. Spin The Ad’s MagicPacks don’t just sit there waiting to be noticed—they move, they shine, and they grab attention. Whether at a festival, on the street, or in a store, people won’t be able to look away. 2. Your Ads Can Go Wherever Your Audience Goes Why stick to one location? Spin The Ad’s mobile 3D displays walk with your audience, meaning your ads follow them wherever they go—shopping malls, conventions, city streets, you name it. Now you’re always where the action is. 3. Real-Time Engagement Means Real-Time Results MagicPacks are more than just portable ads—they create real-time engagement. Your brand is in motion, drawing in customers and keeping them engaged on the go. The days of passive advertising are over. It’s time to activate your audience. 4. You’ll Be Seen as an Innovator Want to be the brand or agency that’s always ahead of the curve? Spin The Ad is all about disruption and innovation. By adopting... https://lnkd.in/gjRacgZf #adtech #SpinTheAd #dooh #techstartup #engageinmotion #ooh #advertising

Children's Day: Media & marketing leaders revisit ads that shaped love for advertising. From the Hamara Bajaj jingle to Lalita Ji’s wisdom, industry heads go down memory lane to pick their childhood favourites. #SashiSinha I Vikram Sakhuja I Shubhranshu Singh I Suresh Chand #e4m #childrensday #media #marketing #ads

Where visibility meets innovation, Ads on Q is your go-to solution for cutting-edge advertising strategies. Our platform combines the power of technology with creative thinking to elevate your brand's visibility and reach. With targeted advertising solutions tailored to your unique needs, we help you connect with your audience in meaningful ways. From dynamic digital displays to interactive campaigns, we're constantly pushing the boundaries of what's possible in advertising. Join us at Ads on Q and experience the future of marketing today. #BrandVisibility #DigitalOOH #AdsOnQ #UnlockYourPotential #ResidentialAdvertising #ElevatorLobbyOptimization #InnovativeDesigns #ElevateYourSpace #AdsOnQ #SuccessStories #ShapeTomorrowToday #ContactUsNow #YourAdAgencyName #AdvertisingSolutions #TailoredForYou #ContactUsNow #marketingstrategy #advertisingagency #companybranding #findapro #recommended #recommendation #marketingandadvertising #advertisement #DigitalMenuBoard #liftsignage #DigitalSignage #signagetv #signagescreens

When product leads at Meta post Snap research on effectiveness you know something important is happening. "After only one exposure, ads utilising AR lenses increased short-term likelihood to buy by 53% and long-term likelihood by 31%, emphasising the technology’s potential to help organisations from both branding perspectives." (Thanks for sharing Tom Emrich 🏳️🌈 Struggling to hold attention? Create relevance? Can’t get more than a second of your audience’s time? Scale? Augmented Reality is the answer and the next great digital ad format. Despite piles of research confirming its impact from each major social platform the majority of brands and agencies still struggle to apply it to the mix. At Make My Day creating cost efficient, performance driving AR campaigns across all social platforms is just one of the things we excell at. Modern social marketing is a place of constant and rapid change, with one of the only other constants being a large and engaged audience. Let’s stop doing the same thing and expecting different results. It’s time to embrace AR more broadly. #augmentedreality #AR #marketing

Interesting read about video ads and the growth of out-of-home (OOH) placements. Is carbon efficiency an increasing consideration in your advertising strategy? How is it being integrated into your marketing approach? If there's interest in a bigger conversation on this topic, let me know and I'll schedule a LinkedIn Live! #mkr #advertising #marketing #branding #creative #strategy #mediaplanning #mediabuying #media #martech MKR