Blip

Every business dreams of the legacy A Foundation for a Better Life acheived with their evergreen “Pass It On” campaign. Beginning in 2000, FBL leveraged various forms of OOH—billboards, transit ads, airport lounges—to share messages of love, encouragement, and determination. Over the years, thousands of ads across the U.S. featuring striking images, celebrity endorsements, and historic milestones, were anchored by a simple, yet powerful, phrase thats now become one of the most widely recognized advertisements in history. As the year wraps, we encourage every brand to reflect on the impact a resounding and innovative OOH campaign can have on your growth. 🤳✌🏻 #2025vision #outdooradvertising #blipbillboards

Check this out—there are 72 emojis for finance, including dollar bills, charts, and credit cards. 💵 📊 💳 50+ emojis for tech, from laptops to robots and even servers. 💻 🤖 🖥️ Sales? You're looking at 40-something money bags, handshakes, and charts. 📈 💼 🤝 Even marketing has 60+ emojis! 📢💡📱 But here’s the kicker: There are ZERO emojis for Out-Of-Home (OOH) advertising. Not a single billboard to choose from. 😤 So here we plant our flag. Help us script a petition. ↓

Impressions, CPM, and QI (that 6th or 7th view where traffic spikes) are great for measuring brand lift, but at the end of the day, only one thing matters: Did traffic and sales increase? 💻 But how do you isolate other variables to get an accurate read? One effective way to do this is by listing a unique URL on the billboard. Just make sure it closely resembles your actual website or brand name for easy recognition and recall. For example, a trendy "farm-to-table" spot like The Kale Patch (how original), might use a custom URL like www.KaleAndToast.com 🧑🌾 Or for a retail campaign, a shop with irresistible offers, like The Emporium might use www.FlashSaleEmporium.com 🛒 From there, you can hop into your favorite website analytics tool and see exactly how well your ad performs. A few more creative ways to measure your billboard's impact? Check the link→ https://bit.ly/3B7BI2V

Zuck at Meta like… p.s. if you're looking for a reliable platform, Blip can get you in front of millions of customers today. 😉 #DOOH #BlipBillboards #MetaDown

Marketing agencies face more than their fair share of challenges when tasked with creating demand. 😅 Clients want: ✓ An immediate surge in website traffic ✓ Content that clicks, sticks, and gets people talking ✓ A turnkey solution and a steady flow of leads We connected with Sierra Imari, founder of the Entertech Agency, a creative innovation studio, to hear more about her top-of-funnel strategies. After posting a TikTok video that generated 700+ comments, Sierra shared her tactical approach to using Blip →, from helping clients get creative on a new platform, combining social media and OOH, driving brand affinity, and more. Listen to how she's mixing up the medium and achieving better results because of it.👇🏼 #DOOH #sOOH #OOHAgency #BlipBillboards

Hey hey, psa, Beyond the Billboard drops tomorrow.🕺 Get strategies to measure your campaign (beyond impressions and CPM) to drastically improve traffic & sales. Plus, hear from an agency that used OOH to test concept ideation. 👀 No better way to plan for the New Year → bit.ly/47SYsj3 🪩 #DOOH #BlipBillboards #OOHmarketing #campaignstrategy

Raise your hand if you’re on Team Last-Minute Holiday Shopping! ✋ You’re far from alone—and Bricks & Minifigs North America’ holiday campaign may be all the proof you need. Rewind to 2022: a $20 OOH test run gets enough buy-in to eventually catapult the franchise from < 50 to 120+ locations nationwide. Their advertising strategy today? With 25 billboard locations from Utah to Alabama, they’ve unwrapped 1.16 million impressions 114k Blips, at an average CPM of $4.59—this year alone. LEGO sets or ad campaigns, Bricks & Minifigs knows how to build big. 🎁 #DOOH #BlipBillboards #HolidayShopping #FranchiseSuccess #FranchiseGrowth

Just when you think you’ve seen it all, Customer Success sends over the best of Blip inquiries. 🫠 #selfservebillboards #blipbillboards #birdbombed #dooh p.s. tbh—zero shame for these trailblazers✌🏻 p.s.s. which one resonates the most?

Them: OOH is old-school. Blip Users: Real-time tracking, flexible pay-per-spot options, lowest CPM, boosted website traffic, and cultivated word-of-mouth.*

Uncle Frank: “What kind of idiot spends all this money on an ad and forgets to put the car in it—probably some hipster with a man bun.” Mom: “I’m sure they all worked really hard, and should be proud of themselves no matter what.” Grandpa: “Electric Jaguars? Back in my day, a Jaguar roared like a lion, not hummed like a refrigerator.” Cousin Brad: “Actually, this is a masterclass in modern branding theory. Clearly a demonstration of eschewing traditional design cues. It’s a calculated gamble based on behavioral economics and media virality. Not to mention the semiotics of their logo design...” #HappyHolidaysEverybody