Calvin Lammers’ Post

OOH of the day: by Hermès Using their window display as a storytelling billboard. It makes you stop and stare, and that’s exactly what you need to do. #ooh #retail #ootd #oohads #outdoormarketing #retailmarketing #oohmarketing #outdooradvertising Inspiration by Amar A.

OOH is more than just billboards, capturing attention is difficult in such saturated markets. Hence, brands are moving towards a *clutter-breaking* presence to grab top-of-mind share! 🏆 #OOH #brands #awareness

OOH (public media) builds trust (vs private media) through signalling. The relationship between iconic, best-in-class brands and their consumers starts with trust. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. Loyalty only happens when the brand is embedded in the customers mind as a brand they can trust over and over again. #luxury #ooh #marketing #watches #jewelry

Experiential at scale. 2 lessons from 5th Avenue: * Turn 🍋 into Lemonade -- construction and scaffolding happen, so why not be creative with the moment? * If you're going to do something, do it [right] BEST. #experiential #retail #marketing #nyc #OOH #media

The new era of Michael Hill’s rebrand campaign, featuring Miranda Kerr as their first brand ambassador, is a defining moment in the brands history. Spanning across various oOh! formats from Small Format Street and Retail to Large Format Retail including our biggest screen – The Sylvia, the campaign is definitely making a splash in market! 💎 We know brands that use three or more Out of Home formats see a +34% increase in ROI.* Great work Hearts & Science New Zealand & CHEP Network *OOHMAA ROU Study, Analytic Partners Meta Analysis, New Zealand #ooh #outdooradvertising #outofhome #oohadvertising #oohcreativityforimpact

From FOOH (fake out of home) to LOOH (literally out of home) The comeback of pop-ups and activations is upon us and gladly, I would add, but there are a couple of downsides. ✅ IRL engagement with the community ✅ Easier PR & exposure to new consumers ✅ Brands (literally) stand out from the crowd ❌ Sustainability of materials. Brands would need to ensure the materials could be repurposed, reused, or recycled. ❌ More local than global. Yes, PR could give a boost, but the activation will still be mainly relevant only for those who experience it IRL What are your thoughts?

When asked about the types of OOH supply currently missing in the UAE market, our Client Director, Mansour Wehbe , shared some valuable insights. Watch the video below to hear his perspective on this matter! #TalonMENA #OOH #UAE

Trends in #OOH to be aware of 🌟 There were many positive developments in the OOH channel throughout 2023, marking it one of OOH’s strongest years. What are your predictions for 2024? https://lnkd.in/eMevrDuR

So how do these campaigns go up? Tadaarrrrr......

Digitial creativity.... This Hermès campaign is beautiful! Have you noticed any other digital OOH campaigns? Are you considering it for your brand? Share what you've seen in comments below! #digitalmarketing #hermes #OOH #VisualDisplay #marketing