Business Excellence Podcast’s Post

Are you relying too heavily on Google organic search for your business? Digital marketing expert Barb Davis warns that could be a risky strategy in the years ahead. On this week’s Top Five Podcast episode, Barb shared her top 5 SEO tips. First, she recommends refreshing your old blog posts to keep content fresh and engaging. Secondly, she advises claiming and optimizing your free Google Business Profile to appear in local search results. Barb also emphasizes the importance of expanding your digital footprint beyond just Google search. As AI-driven search continues to evolve, she says "If you're solely dependent on Google organic search, then you're going to be missing out in the next couple of years." Other tips include optimizing page titles and descriptions for better click-through rates, as well as using Google Search Console to identify ranking opportunities on the second page of results. As a tech nerd myself, this refresher course was an important one to remind myself of the benefits of keeping SEO up to date and current, as it can be a useful tool in getting engagement. Have a listen and share below which tip resonated the most with you, and how you plan on implementing it. #futureofwork #excellenceproject #raelbricker #futureofculture #businessexcellence #excellence #smallsteps EP: https://lnkd.in/gv5GKETU

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