The Business Development Podcast’s Post

There is so much behind-the-scenes work that goes into making a great podcast. Before publishing, you must ensure perfect sound mixing, interviews, and editing. Then you have to promote it to get people tuning in from week to week. Check out this list of tips and tricks from the podcast pros to get you started: 1. Leverage your guest’s audience by making it easy for guests to share by creating snippets and quote images for social media. 2. Pull sound bites, quotes, videos, and images from your podcast to promote it in email marketing and social media.  3. Release at least three episodes on launch day to help build an audience of enthusiastic listeners. 4. Convert the audio to a YouTube video. 5. Be a guest on other people’s podcasts to promote your show.

The third step in writing your book is to Amplify it, that is, to share your message with the masses. Broadcast the thoughts of your heart and let them echo forth to others. Whether your project takes the form of a book, a website, a podcast, a workshop, a video course, or a combination you create, we share the message with others.  After all, that's why you created it-- to make sure others know! Now, that might sound obvious… But, so many content creators NEVER market their message, that is, they create it and then just “wait and see” if people stumble upon it. Or they hope it just “organically” grows. That’s generally a massive mistake. In this episode we talk about when to start telling others about your book (or course or whatever), as well as what you need to do to make sure people remember the problem you’re solving and the potential you’re stepping them towards. Listen at https://lnkd.in/gzCBQ_Rs Similar video content at https://lnkd.in/ekeBAseN

If you aren’t repurposing your podcast content, you are missing out on a lot of value. However, that’s what some companies do. They record an episode, publish it, and move on to the next. I’ve already said it before, recording a podcast takes a ton of work and effort. It can take anywhere from 5 to 50+ hours to deliver a 1-hour episode. You should do as much as possible to amplify each episode’s reach. Here are 5 ways to repurpose your podcast content: 1. Create graphics from pull-quotes. 2. Publish the transcripts for accessibility. 3. Promote the episode in your newsletter. 4. Use your metadata as social media copy. 5. Publish sections of your show notes on social media. These are just five examples, with enough creativity the possibilities are endless. And you don’t have to do everything you can think of. You need to be purposeful. But you should definitely use what you have to make each episode go further.

How do I get people to watch my podcast clips? A podcast clip should always start with a power word. Don’t start it with phrases like “That’s where” or “This is,” which are just two of many examples. These phrases don’t add anything, so the most valuable part of the clip is wasted. Research shows it only takes 3 seconds for a viewer to decide if they want to watch the video or not. I would say that’s actually quite generous since, when I see people watching TikTok or YouTube Shorts, if it’s not interesting in the first second, they will scroll. So, when we talk about short-form content, it needs to capture the audience's attention within the first second. You want to use words that carry emotional meaning, like "free," "worst," "never," "big," "happy," or "brand new." These are just some examples; there are many more out there. I make my clips fit the power words instead of making the intro fit the clip. If I cannot make the clip fit the intro, I know it’s not going to do well.

If you’re going to publish a newsletter, strive to be a great writer. If you’re going to publish a podcast, strive to make great audio. If you’re going to publish on YouTube, strive to make great videos. Of course no one starts out as a master — you need a lot of reps to create great work. And it’s a GOOD idea to publish that early work that you know isn’t “great” yet. But I’m talking about your perspective — are you pushing yourself to learn this medium and get better, or not? “Checking the box” just to be “on” some platform isn’t a long-term strategy.

Sci-Fi Talk Expands Audience On Youtube This January, like many podcasters, I put my feed on YouTube as well. Results were disappointing for the first month of the year only 502 views or listen. As the year went on downloads of 1,000 were common with over 5,000 downloads this August. September already has over 1,000 downloads so far. A Few Things, I noticed: · Older podcasts are evergreen getting respectable downloads of 300 to 1,000 per episode. · YouTube makes it very easy to manage your feed · Making playlists further defines your niche by subject · Listeners are more likely to comment on your episodes By views or downloads, I also noted what connects with listeners and what doesn’t. I encourage all podcasters to be on YouTube as well. Don’t worry about the video either, one listener remarked “Thank God, It’s a podcast so I can surf while I listen.” I recommend further exploration.

8 TIPS FOR PODCAST GUESTS: 1. Have your PROOFREAD short bio ready - be consistent throughout with first or third person. Host and their team will only copy/paste. 2. Have a SHORT intro (75 words or fewer) for the host to read to put your appearance into context. 3. Make sure the host knows how to pronounce your name - first and last. 4. Provide a high-resolution headshot, or else they will grab what you have on LinkedIn, which may be fuzzy or not current. 5. If you are providing a commercial for the episode - could you be sure to have a call to action - what's the link? Something evergreen, please. Again, make sure it is consistent between the first and third person for the copy. 6. Are you connected with your host and their team on LinkedIn? What about other social channels? 7. When you show up for the video recording, try to even out the size of your head with that of your host. This makes clips easier and isn't distracting to viewers. You can sometimes adjust the zoom in your camera settings. 8. The best thank you note for a host is that you and your team share the episode on your social channels tagging them, adding them to playlists, etc.

Begins today @12pm ET! Have a personal story you want to tell, but not sure where to start? This course is a step-by-step guide to bringing your story to life in audio. Experienced journalist Golda Arthur will cover foundational questions you need to know: what exactly is your story? How can you make it compelling to anyone besides your mom? Over the course of this two session workshop Golda will help you think through how to organize your episodes and build a timeline for launch. Get ready to roll up your sleeves – this class will give you a solid foundation to build on. #podcast #storytelling

“You’re telling me to do the exact opposite of what my podcast coach told me to do”. This is what someone said to me on a coaching call the other day. The funny thing is.. All I suggested was that they start their show with a punchy hook or a story… Instead of using a 1-minute long pre-recorded intro with cheesy music and VoiceOver. Pre-recorded material on a podcast is what I like to call “dead content”. It sucks for a few reasons. 1. It makes people tune out. Most people will skip it altogether. 2. Your audience doesn’t feel like you’re taking care of them. They feel more like you’re too lazy to create a proper intro for the episode 3. It puts up a wall between you and the audience. It makes it feel like radio. Especially when someone else is doing the voiceover for you. I will die on this hill.. Stop starting your podcast with a pre-recorded intro. Instead, start with a hook. Then introduce the show and who you are. Watch what happens to your retention rates. Pod-coach Justin, OUT!

Are you a reader or a watcher? Does your content appeal to both? Let's face it... - Some people like to watch video - Many prefer to read their content - Others like to listen to a podcast episode However you prefer to consume your content, there's one thing you must keep in mind: Your target viewers do all of these. So don't just create content you would consume. If you want that content to get in front of them, you need to be creating it in a way they will consume it. Ideally, all the ways they'll consume it.