When Chetan Sharma worked at Eppo, he was at the vanguard of understanding multi-channel marketing attribution. This product is the descendant of his vision for bringing next level visibility to marketing and media buyers worldwide — without an expensive data team in tow.
I’m excited to announce Eppo Geolift, a trustworthy approach to measuring marketing channel return on ad spend via geo based experiments. This is the first of many quasi-experiments Eppo will support which allows businesses to de-risk their largest investments in product, marketing, and AI. https://lnkd.in/gJ_y7FGR Before Eppo, I was most recently a data scientist at Webflow helping growth teams scale efficient channels. Our largest spend was on Youtube, where most of our conversions were “view through attributions” that were self reported from Google instead of a normal financial metric like CAC/payback. That’s why we built Eppo Geolift – the tool that takes the guesswork out of geo-testing so marketers and data teams can make smarter, data-backed decisions with confidence. Our synthetic control methods let you design and launch geo experiments to measure the impact of campaigns right down to your bottom line – in the exact same language your finance team speaks. Why Geolift? 🏄♂️ Simple setup: From geo selection to spend levels, Eppo guides you every step of the way. ⚡ Always-on testing: Set up continuous experiments across Meta, Google, TikTok, and Pinterest. 🎛 Custom experiments: Go beyond digital with brand buys and offline measurement. And here’s the best part: all experiments run on the same trusted metrics your CFO loves – no more misaligned reports or API backflips. Want to learn more? Join us on November 14th for a webinar with Bryce Casavant from WHOOP, and Eppo’s Marketing Experimentation Team. Geolift isn’t just testing; it’s putting every marketing dollar to work. Webinar link: https://lnkd.in/gukyeKbC Blog link: https://lnkd.in/gnSzeMxP
Abdul Saboor
4w
Impressive! Bryant
What an exciting journey for Chetan! It's inspiring to see how his vision has evolved into a product that empowers marketers. The accessibility of multi-channel marketing attribution is a game changer for so many. How do you see this transforming the industry in the coming years?