Mike Hauptman’s Post

Google's announcement of the full rollout of Ads Data Manager, a powerful tool to centralize and activate your first-party data for AI-driven campaigns is a game changer. Now, you can seamlessly integrate various data sources like conversions, email lists, and surveys into one unified analytics hub for smarter, more effective marketing strategies. Get ready to supercharge your campaigns with data-driven insights! Read on for more: https://bit.ly/3RcrYsK #GoogleAds #DataManagement #AI #MarketingInnovation

📣 Exciting News Alert! 📣 Google's revolutionary tool, the first-party data unification Ads Data Manager, is now accessible to everyone! 🎉 Imagine having the power to unify, organize, and activate your first-party data at your fingertips. Sounds like a dream, right? Well, Google has made it a reality! 🚀 This tool is designed to help businesses like yours harness the power of first-party data, streamline marketing efforts, and ultimately drive more meaningful engagement with your target audience. 💼🎯 Now, you can have a more holistic view of your customer interactions, empowering you to create more personalized and effective marketing strategies. Don't miss out on this golden opportunity to leverage your data like never before. Jump in and start exploring the potentials of Google's Ads Data Manager today! #Google #AdsDataManager #DataUnification #MarketingStrategy #DigitalMarketing #FirstPartyData

📊 Exciting news for all digital marketers out there! Google Analytics 4 is here to revolutionize the way we track and analyze website data 🚀. With its advanced features and capabilities, GA4 is set to provide deeper insights and more accurate measurements for your online performance. #GoogleAnalytics4 #DataAnalytics #DigitalMarketing 🔍 One of the key highlights of Google Analytics 4 is its enhanced machine learning algorithms, which help in predicting future trends and behaviors based on your data 🤖. By leveraging AI technology, GA4 enables you to make more informed decisions and optimize your marketing strategies for better results. #AI #MachineLearning #MarketingStrategy 📈 Another game-changing aspect of GA4 is its cross-platform tracking, allowing you to seamlessly monitor user interactions across different devices and channels 📱💻. This holistic view of user behavior provides a more comprehensive understanding of your audience and their journey, leading to more personalized and targeted campaigns. #CrossPlatform #UserBehavior #Personalization 💡 Are you ready to take your digital marketing to the next level with Google Analytics 4? Stay ahead of the curve and unlock a world of possibilities with this powerful analytics tool! #DigitalTransformation #GA4 #MarketingInsights

Getting marketing insights doesn't have to be difficult. It can be as easy as deciding that it's time for a vacation. 😎 And if any business knows something about that, it's Visit Orlando, which went from lacking real-time visibility into spend and performance across marketing channels to being empowered to optimize and significantly improve ROI and efficiency. By booking a partnership with Domo, Visit Orlando can now: 🏖️ Quickly ingest data from Google Analytics, Facebook, Pinterest, Instagram, TikTok, and email marketing platforms 🏖️ Identify and solve challenges with marketing taxonomy 🏖️ Validate results of marketing campaigns and identify new opportunities 🏖️ Democratize access to data, allowing 70+ people across the org and agencies to easily monitor performance without waiting for reports See how Timothy Megginson, MBA and the Visit Orlando team use Domo to maximize marketing dollars: https://okt.to/l6uDnd #PoweredByDomo #Data #AI #BI #BusinessIntelligence #DataDrivenBusiness

Navigating the future of marketing with data

Ready to improve your campaign measurement? New tools in Google Analytics help you better measure the performance of your ads and adapt to an evolving privacy and regulatory landscape. ✨ Unified conversion tracking: we are aligning how conversions are defined across Google Ads and Analytics to give you a consistent view of your Google advertising performance. ✨ Privacy-first measurement: we’re rolling out support for the Chrome Privacy Sandbox’s Protected Audience API in Google Analytics 4 in the next few weeks, allowing you to continue to reach your audiences even without third-party cookies. ✨ Enhanced measurement accuracy: we’ve recently ramped up support for enhanced conversions in Google Analytics 4 to help you improve measurement accuracy. ✨ Seamless consent management: we have also made it easier to pass consent choices to Google Analytics 4 by implementing Consent Mode and use AI-powered behavioral modeling to get a complete view of your user journeys. Check out all the details here: https://bit.ly/3xypYUZ #GoogleAds #GA4 #AI #Insights #Measurement #Ads

In the 𝐀𝐈 𝐞𝐫𝐚, leveraging 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 can substantially enhance 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜. 🌐 ✔️ Understanding 𝐮𝐬𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫 through 𝐀𝐈 𝐭𝐨𝐨𝐥𝐬 enables targeted 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. ➡️ Learn more: #marketing #data #strategy #dataanalytics #website #businessintelligence #user #dataanalytic #leveragedata #site #targetedmarketing #traffic #leveragingdata #aitools #aiera #marketingstrategies #websitetraffic #marketingstrategy #analytics #behavior #tools #leverage

I had the pleasure of working with Samantha Sawyer and Bryan Smith to write a blog about Databricks and Hightouch’s newest product, Campaign Intelligence. Campaign Intelligence helps marketers aggregate performance data from all of their different tools, so they can measure cross-channel campaigns in one place. This makes A/B and incrementality tests a breeze. You can build custom funnels, and turn those funnels directly into audiences to sync back into your campaign tools. Even cooler: an AI copilot lets you just ask questions to find answers in your data, without needing to rely on your data team or a BI tool. https://lnkd.in/eQi8r3nq

🚨 𝗡𝗲𝘄 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗔𝗹𝗲𝗿𝘁: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝘁𝗰𝗵 𝗶𝘀 𝗛𝗲𝗿𝗲 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀! 📊✨ 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀? Google Analytics now supports Customer Match, letting you integrate hashed, consented first-party data to enhance your exported audiences in Google Ads, DV360, and Search Ads 360! 🚀 𝗪𝗵𝘆 𝗱𝗼 𝘄𝗲 𝗰𝗮𝗿𝗲? This feature isn’t just a tech upgrade; it’s a data revolution for marketers. Using hashed, consented first-party data, Customer Match enables: ✅ Probabilistic audience expansion—reaching users when traditional identifiers fail. ✅ Precision remarketing algorithms—ensuring ads are served to the most relevant audience segments. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗵𝗲𝗹𝗽? This isn’t just about ad delivery; it’s about leveraging statistical modeling and behavioral data analytics to increase the likelihood of conversion. The result? Ads that don’t just reach users but resonate with them. 🔗 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: 1️⃣ Set up first-party data collection on your site. 2️⃣ Link your Google Analytics property with ad platforms like Google Ads. 3️⃣ Enable personalized advertising to unlock maximum performance. ✨ 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: With Customer Match, you’re not just running ads—you’re using advanced algorithms and data science to make every campaign count. Ready to level up your marketing game? Let’s discuss how this feature can work for your business! #GoogleAnalytics #CustomerMatch #DigitalMarketing #Remarketing #DataScience

Win for Census and for any Snowflake customers upgrading their marketing stack! Even better? Ben Wiley recorded this in-depth video of how you can quickly segment and activate audiences without a technical background: https://lnkd.in/g534e_k2 More news coming soon!