Brittany Cowden’s Post

🚀 It’s Open Enrollment Season! 🚀 For employers, open enrollment is a critical time. It's when employees make decisions about their health care, retirement, and other essential benefits—choices that shape their year ahead. But with 86% of employees feeling confused about their options, there's a clear opportunity to improve the experience! Here are 5 strategies to help employees feel supported, informed, and confident during open enrollment: 1️⃣ Clear, Consistent Communication: Start early! Communicate across channels—emails, team meetings, social media—to ensure employees have the info they need at their fingertips. 📅💬 2️⃣ Create Urgency (without Stress): Deadlines matter, but balancing urgency with a supportive tone encourages timely decisions without adding extra pressure. 📌✅ 3️⃣ Leverage Technology: Interactive tools can make it easy! Use a centralized platform so employees can compare plans, make selections, and understand options based on their needs. 🖥️📲 4️⃣ Gather Employee Input: Asking employees about their benefit preferences shows you’re listening. This can improve satisfaction by offering benefits that truly resonate. 🗣️💡 5️⃣ Make it User-Friendly: Simplify visuals, instructions, and terminology. A more intuitive, friendly enrollment process means less confusion and more engagement! 👓🎯 Supporting employees during open enrollment builds trust, increases satisfaction, and creates a more engaged workforce. Let's make it a season of informed decisions and positive outcomes! 🌟 #BBG #HR #OpenEnrollment #EmployeeEngagement #HRStrategies #BenefitsEnrollment #EmployeeExperience #HRInsights #EmployeeBenefits #TeamSuccess

https://lnkd.in/g6AFFJZ3 Open enrollment is a critical period for both employees and employers. It’s the time when employees can make important decisions about their benefits, which can significantly impact their health, financial well-being, and overall job satisfaction. However, many employees rush through this process, missing opportunities to optimize their benefits. Most employees simply choose the same options as the previous year during open enrollment. #employeebenefits #openenrollment

With open enrollment around the corner it's time for many working Americans to start making benefits selections for the upcoming year. A new study by Equitable, a leading financial services organization, found that more than half of Americans eligible for workplace benefits through their employer regret their choices made during last year's open enrollment period. While open enrollment typically offers employees a two-week window during which they can make benefits selections, the study found that the average amount of time Americans spent making these choices last year ranged from only 30-60 minutes. In comparison, the average American spends nearly two hours on social media every day. When U.S. employees were asked why they regret their benefits selections, 25% said they did not adjust their benefits to match their lifestyle changes, 20% said they forgot to make their selections by the deadline and 19% said they did not understand the options available or the benefits they selected, according to the study. https://lnkd.in/edsiMhUb #openenrollment #benefits #employeebenefits #benefitoptions

More than half of employees regret the coverage decisions they make during open enrollment, according to a new study. Part of the problem may be that the average employee spends only 30 to 60 minutes selecting their benefits during open enrollment, which typically lasts about two weeks in most workplaces, according to the study. For perspective, the average American spends 120 minutes a day on social media. Here's how you can help them get it right. https://lnkd.in/gBDEgxRf

More than half of employees regret the coverage decisions they make during open enrollment, according to a new study. Part of the problem may be that the average employee spends only 30 to 60 minutes selecting their benefits during open enrollment, which typically lasts about two weeks in most workplaces, according to the study. For perspective, the average American spends 120 minutes a day on social media. Here's how you can help them get it right. https://lnkd.in/gBtcyWmD

More than half of employees regret the coverage decisions they make during open enrollment, according to a new study. Part of the problem may be that the average employee spends only 30 to 60 minutes selecting their benefits during open enrollment, which typically lasts about two weeks in most workplaces, according to the study. For perspective, the average American spends 120 minutes a day on social media. Here's how you can help them get it right. https://lnkd.in/gRJi2rPB

With open enrollment season in the rear-view mirror, benefits often fade into the background until the next open enrollment period approaches. This leaves a large gap in communication efforts throughout the year, which falls short in ensuring employees retain crucial benefits information. We get it, everyone is busy. But there’s a staggering fact that about half of all employees don’t understand their benefits. Using effective communication year-round can help combat this statistic and improve job satisfaction. After all, if employees don’t understand their benefits, how can they fully understand the value of what you’re offering them for their work? Read our latest blog for different strategies employers can use to keep benefits conversations at the forefront this year: https://hubs.la/Q02j9m170

More than half of U.S. employees regret their 2023 open enrollment decisions. 😬 It doesn’t have to be this way. HR professionals have the power to flip the script—by making open enrollment communications crystal clear, engaging, and impossible to miss. Here’s the winning formula: ✔️ Highlight what’s changing (and when) ✔️ Spell out the decisions that need to be made (and the consequences of not making them) ✔️ Make deadlines unforgettable (because missing out isn't an option) At Crackerjack Communications, we've helped more than a dozen employers transform their open enrollment game this year—with bold visuals, no-nonsense messaging, and materials that make informed benefit decisions a no-brainer. Ready to empower your team and streamline your open enrollment process? Let’s talk. 💬 #OpenEnrollment #BenefitComms #ReadySetEnroll

Navigating Open Enrollment as an Employee - I know that choosing your benefits can feel confusing, but it doesn’t have to be. That’s why I put together this newsletter—to help you: ✅ Understand your options ✅ Make sense of tricky terms ✅ Confidently choose the right coverage for YOU With open enrollment right around the corner for over 60% of employers, now’s the time to get ahead and feel good about your decisions. 🖱️ Check out the newsletter [attached] and make this the easiest enrollment season yet! #OpenEnrollment #EmployeeBenefits #BenefitsMadeEasy #EmployeeSupport

With open enrollment season in the rear-view mirror, benefits often fade into the background until the next open enrollment period approaches. This leaves a large gap in communication efforts throughout the year, which falls short in ensuring employees retain crucial benefits information. We get it, everyone is busy. But there’s a staggering fact that about half of all employees don’t understand their benefits. Using effective communication year-round can help combat this statistic and improve job satisfaction. After all, if employees don’t understand their benefits, how can they fully understand the value of what you’re offering them for their work? Read our blog for different strategies employers can use to keep benefits conversations at the forefront this year: https://hubs.la/Q02qXfcF0