Brian J. Anthony’s Post

🚀 At ELEVATE GTM, we believe that driving revenue goes beyond rigid metrics and micromanagement. Success thrives on authentic, one-on-one coaching and meaningful sales conversations, where each connection builds a stronger foundation for growth. 📈 Our team knows that focusing on genuine relationships fuels not only revenue but lasting partnerships. By empowering our sales professionals to engage directly and with purpose, we’re creating an environment where trust and value naturally lead the way to success. Let’s elevate the way we sell—by focusing on people, not just numbers. 🌟#ELEVATEGTM #RevenueGrowth #RelationshipSelling #SalesLeadership

ATTN Revenue leaders: Just a few client success stories from Corporate Visions and their impact over the years on: ➡️ Creating "aha moments" and transforming sales & marketing teams' conversations. ⬅️ After you watch the short video (3:31 mins), consider a conversation about one of your "MUST-WIN" deals. 🏆 And if it's critical to your growth (new logo/new product/new market), then ask yourself, do you feel lucky? 🍀 If the answer is NO, then let's carve out time to chat. 💡 #dealcoaching #revenuegrowth #blindspots

Imagine your sales team as a high-energy dance crew, each member executing moves in perfect harmony, creating an impressive routine that garners applause. This is the art of revenue enablement—a strategic choreography crucial for sales success in today's dynamic business landscape. While many grasp its importance, executing revenue enablement effectively can be elusive but here are some secrets on unlocking its full potential. Here’s a glimpse into a step-by-step guide: 1️⃣ Understand the Core: Revenue enablement equips teams with training, tools and approaches to enhance revenue creation—a production team ensuring a standing ovation every time. 2️⃣ Equip Like a Pro: Provide curated resources, akin to coaching a sports team or perfecting a recipe, to elevate sales performance consistently. 3️⃣ Strategic Stakeholder Management: Engage internal stakeholders to understand and meet their needs, cementing your role as a valued partner. 4️⃣ Master Discovery: Slow down to speed up by deeply understanding customer needs and challenges through strategic questioning. 5️⃣ Embrace Choice Architecture: Guide customers through decision-making, shaping outcomes beneficial for all. Apply these steps to elevate your revenue enablement strategy and empower your team to excel. #SalesEnablement #RevenueGrowth #BusinessStrategy

Do you want to know how your GTM organization stacks up to others? Cognism, Qualified, Welcome, UserGems, LeanData, and Modern Sales Pros are teaming up to build the 2024 State of GTM Report to identify the biggest challenges, goals, and themes within Revenue teams.  Take the survey now and be the first to receive the report! #StateofGTM

Do you want to know how your GTM organization stacks up to others? Cognism, Qualified, Welcome, UserGems, LeanData, and Modern Sales Pros are teaming up to build the 2024 State of GTM Report to identify the biggest challenges, goals, and themes within Revenue teams.  Take the survey now and be the first to receive the report! #StateofGTM

Do you want to know how your GTM organization stacks up to others? Cognism, Qualified, Welcome, UserGems, LeanData, and Modern Sales Pros are teaming up to build the 2024 State of GTM Report to identify the biggest challenges, goals, and themes within Revenue teams.  Take the survey now and be the first to receive the report! #StateofGTM

"The real mistake companies make is retreating into their siloed caves when they hit a valley of death." – John Common 🔊 Cross-functional collaboration can transform your go-to-market efforts and help you get out of those tough spots. Like John and guest Bryan Brown discuss, it's probably not just a marketing problem or just a sales problem, it's probably a lack of alignment in your go-to-market. How do GTM teams actually build and maintain alignment? Dive into the full episode to find out 👉 https://lnkd.in/g7P3xgJE #GrowthDriver #GoToMarket #B2BMarketing Intelligent Demand

🚀 Effective sales start with great discovery--and the same goes for sales enablement. Sometimes, enablement initiatives skew towards what sales leaders think the team needs, without verifying with a needs analysis. This oversight can miss critical gaps, just like a sales pitch that doesn’t resonate with its audience. How do you make sure your enablement programs truly meet team needs, not just executive assumptions? #salesenablement #revenueenablement #needsanalysis

What's your GTM Score? Growth is a top priority for CEOs in 2025, but the biggest mistakes we see are: -Sales reps are spending time in the wrong areas -Over-reliance on talent, limiting scalability -Lack of a consistent, disciplined process The Centrae GTM assessment graphs 30+ areas based on best practices. So you can have confidence you and your team are set up for success. Comment below or contact us today to set up complimentary access!

🚀 Thought Leadership vs. Immediate Sales: A False Dichotomy? After 16+ years in marketing and operations, I've learned that it's not an either/or proposition. It's about finding the sweet spot. Here's why: 1. Thought leadership builds trust, making sales easier over time 2. Immediate sales provide data to refine your thought leadership 3. A balanced approach ensures sustainable growth At LetsTok, we leveraged this dual approach: - Created thought leadership content to establish authority - Simultaneously focused on lead generation for quick wins Result? Increased lead gen AND valuable partnerships. The key is to view sales and marketing as two sides of the same coin, not competing forces. How are you balancing short-term goals with long-term vision in your business? #MarketingStrategy #SalesGrowth #ThoughtLeadership