Brewbound’s Post

🍫 Sweet Success: Our new study discerns insights from popular chocolate brands – what is distinctive about the top 10 wrappers, Kit Kat’s unbreakable tagline, the adventures of M & M, and Cadbury’s purple reign. Chocolate bars are a frequent purchase for many consumers. Consequently, Asset Recognition and Brand Attribution tend to be naturally higher compared to products seen and bought less often. It is these heightened scores, however, that help us to discern what makes the category so distinctive, offering a recipe for success to those hoping to follow suit. Read more here: https://lnkd.in/eaDFa8Q8

📦 Packaging That Sells: Why Strategic Design Matters in CPG For food and beverage brands, the stakes are higher than ever. Today’s consumers demand packaging that protects, informs, and inspires—all while standing out in a crowded marketplace. Want to know how the right design can elevate your brand and influence buying behavior? Check out our latest blog where we unpack the psychology, artistry, and strategy behind impactful packaging. 🔗 Read the full blog here: https://bit.ly/3VLbxpv

🥤✖️ 🍪 Biggest brand in beverages meets the biggest brand in biscuits/cookies—what a collaboration! But... half price? 🤔 Launching a new product collaboration and slashing the price at the same time isn't uncommon, but always seems a strange strategy. A quirky combination like Coca-Cola and Oreo is bound to face taste skepticism, so building suspense and creating FOMO around the flavour seems essential (which the POS displays aims to do). But this feels at odds with the '1/2 price' tag, which reinforces doubts; 'If it's already half price, can it be any good?' It's a limited edition, so it probably doesn't matter, right? I wouldn't be so sure. It gives mixed messages for both brands — and any lack of congruency can slowly undermine even the strongest brand identities. Brands aren’t built—or diminished—overnight; they’re shaped by a series of gradual, seemingly insignificant, impressions and shifting memories. What do you think—savvy move to launch innovation, grab attention and build saliency, or a risky gamble? Or is this just the reality of the power dynamics — where retailers can steer even the biggest brands into promotions? 💭 #BrandStrategy #Marketing #Collaboration

The drinks industry is about consumers ordering a drink in a bar. It's not about brand owners pushing bottles into a bar. Think bottom-up👇🏻 : The industry has done it for decades: - launch a brand - find a distributor - give them objectives - check their KPIs - discuss in a meeting and push more - change distributor if they can't push more The industry was thriving. Happy times. Not anymore. There are too many brands out there fighting for the same shelf. It's easier to find a dusty bottle than it is to find a shiny one. It's time to rethink strategy so that it creates demand. It's easy to sell in. It's tough to sell-out Start from the end: a liquid in a glass. Brands are built bottom-up.

Beyond the ‘premium’ label: What consumers expect from premium brands in New Zealand’s On Premise 💎 As consumers increasingly prioritise quality and taste, there’s a clear opportunity for growth in premium categories. To connect with these consumers, brands need to emphasise the unique ingredients, craftsmanship, and story behind their products, showing the true value of the premium price. Read more to learn how brands can effectively showcase what makes their products truly premium: https://lnkd.in/gXgNjBvC

The most successful drink brands have three things in common. They: 1. solve a need in the bar range 2. build their category before their brand 3. solve a challenge in the distributor's portfolio Then, they sell bottles and cases. Brands are built bottom-up.

The most successful drink brands have three things in common. They: 1. solve a need in the bar range 2. build their category before their brand 3. solve a challenge in the distributor's portfolio Then, they sell bottles and cases. Brands are built bottom-up.

Ready to make your beverage brand the talk of the town? BrandVault360 turns your CPG brand into a market sensation. Let’s make your brand impossible to ignore. #BrandVault360 #Branding #CPG #Beverageindustry

The most successful drink brands have three things in common. They: 1. solve a need in the bar range 2. build their category before their brand 3. solve a challenge in the distributor's portfolio Then, they sell bottles and cases. Brands are built bottom-up.

🚀 Exciting News from Owens-Illinois Inc. 🌟 We are thrilled to announce the latest additions to the Catalyst Collection: two new glass containers designed specifically for coffee and kombucha enthusiasts. Owens-Illinois, the world leader in glass packaging, partnered with the pioneering BRAND AVIATORS agency to craft these unique containers that are more than just packaging—they're a physical representation of your brand's soul. The Catalyst Collection renowned for its emotion-responsive elements that capture and convey the emotional values of brands and categories. These containers work largely on an unconscious level, ensuring that your product doesn’t just stand out on the shelf—it outsells the competition. Why? Because the brain automatically recognizes the coherence between the values involved such as the category essence, the brand and its packaging, making it an authentic choice for consumers. With the addition of our coffee and kombucha containers, we're setting new standards in how products connect emotionally with their audience. 🔗 Stay tuned as we continue to revolutionize glass packaging and help brands shine brighter. #OwensIllinois #CatalystCollection #BrandAviators #Innovation #BrandPackaging #GlassPackaging #CoffeeLovers #KombuchaCommunity