Brandon Gutman’s Post

Are you in partner marketing? Coca-Cola's website, Coca-Cola Lens, is an example of how a big brand is pushing insights out to its restaurant and retail partners to help them improve sales. Another example of how brands leverage thought leadership to impact both their and their partners bottom line. Check it out and see how it can enhance your business vision and strategy. What are your thoughts on using such tools for partner marketing? https://lnkd.in/e9TGVNPy

Marketing is crucial for companies to build brand awareness, attract customers, and drive sales. Coca Cola, one of the world's largest beverage companies, invests billions of dollars annually into marketing efforts to maintain their market position and connect with consumers worldwide.Their marketing strategies play a significant role in their success and global recognition. #marketingbudget #admediaint #yourbrandisourfocus

Staying consistent while acting differently in each location is a core principle of successful international marketing, exemplified by Coca-Cola’s strategy. Coca-Cola maintains its core brand identity—one that symbolizes happiness, refreshment, and togetherness—while adapting its messaging, products, and marketing tactics to fit the cultural, regulatory, and economic contexts of each country. Understanding and respecting the nuances of each market while maintaining a consistent global brand identity, Coca-Cola exemplifies how to effectively navigate the complexities of international marketing. Franck Vinchon NEXT MBA #internationalmarketing #globalmarketing

Did you know Coca-Cola once used unconventional tactics to combat Virgin Cola's rise in the 90s? This story highlights the lengths companies might go to protect their market share. What are your thoughts on such strategies? Share your insights in the comments below! #businesshistory #marketing #competition #strategy #virtualassistant #rossivirtualassistant

SIMPLICITY One of the most effective marketing campaigns of all time was also one of the simplest. Called The Pepsi Challenge, it was so effective that it shook the very foundation of market leader Coca-Cola. For the first time, Coke's market share was seriously threatened. And, in what some saw as a desperate move, Coca-Cola decided to change the formulation of their 100-year-old flagship product. What lesson can be learned from Pepsi's simple strategy? There is Often Elegance in Simplicity. This is why when I design strategies for a business I keep them as simple as possible. Simple is easy to execute AND can be wonderfully effective. (This is advice I would give my # 1 grandson who I am pictured with here. 🙂) I invite you to check out the simple strategy I designed for Choice Hotels called Chocolate Smiles. (share with permission & l*nked bee low) As a small or mid-sized business, do you need a strategy that can help you win bigger? Comment here or PM me. #FreakingBrilliant #Creativity #Innovation #Success **SEE all the products, services and training available from multiple vendors through the SpearPoint Solutions site and ask me about how becoming a Vendor Partner or Brand Ambassador can increase your prosperity.**

🌟 When The Coca-Cola Company Put the "Me" in "Refreshing" 🌟 In 2012, Coca-Cola's market share was fizzling out in Australia. Then what they did was genius: they put your name on it! Literally. Coke printed 150 of the most common Aussie names on their bottles, and suddenly everyone was seeing their name in lights—well, in cola. People couldn't resist snapping pics and stocking up, sparking a buzz that boosted their market share by a fizzy 4%! 💥 This brilliant move didn't just quench thirsts; it created a digital wildfire of brand loyalty and visibility. Because let's face it, who doesn't love a personal shoutout, even if it's from a soda bottle? Want your brand to pop like Coke? Follow The The LeadsCube for more mind-blowing marketing stories and let our creative geniuses take your visibility to the next level! 🚀✨ #MarketingMagic #BrandLoyalty #CocaCola #LeadsCube #CreativeMarketing #DigitalMarketing #BrandVisibility #shareacoke #coke #cocacola LinkedIn for Marketing Coca-Cola FEMSA Google

Check out the latest Sweet Management Group newsletter!

Great to get down to lunch! - The definitive event for the café, coffee shop & food-to-go sector. this morning. Lots of familiar faces and energy from brands big and small. As someone who has attended this trade show for the last number of years, it was interesting to see how a challenger brand's investment into the event evolves depending on where in they are in the growth cycle: -> younger brands look to over-invest to get noticed and drive interest for those all important early listings / account acquisition ->> more established challenger brands seem to pull back on the investment into the event, but still have a small presence to ensure they can have those all important buyer discussions ->>> the OG-now-household-name challenger brands don't need to attend, they already have the listings, the brand awareness and the relationships to be confident in investing their money elsewhere. As always, interesting chatting to brands on ROI and where to prioritise marketing spend 🙂

See what's new in branding, data analytics an business model strategies that are bending silo's between marketing and others in your organization when you stop by and chat with our team at Strum -- booth #232 at the Financial Brand Forum. Safe travels. See ya there! #strumbrands #strumnames #strumplatform #bebrave

🤔 Interesting partnership! 🥐🥤 Panera Bread - a giant in the loyalty space! - and 𝗣𝗘𝗣𝗦𝗜® are teaming up for the "Unlimited Sips, Ultimate Trips" sweepstakes, tied to the Panera member subscription participation. ✈️But I'm curious... how do these types of promotions really drive sales or foster brand loyalty for both brands? 🤔 Is it the allure of the grand prize? Or the perceived value of the weekly giveaways? What do you think, marketing gurus? (Link in comments)