BrandStorytelling’s Post

This doesn't only apply to luxury brands. Brand building & content production are key to any bottom line. Performance marketing and low funnel marketing activities can only be effective if you invest in qualitative content. It should take me less than a second to attribute content to your brand. Think: Relevance, Authenticity, Consistency, Value, Clarity, Visual Appeal. #branding #usercentric #brandloyalty #performancemarketing #contentcreation https://lnkd.in/eX-TSSGB

💕 💅 One Year Later: Barbie’s Become the Face of the Brand Entertainment Movement 🌊 A year after the Barbie movie, it’s clear that the impact of branded content is more than just a trend—it’s a cultural shift. The film's success proved that when brands align authentically with storytelling, they can create waves that go beyond just product placement. 🎬 But as we see brands flock to Hollywood, it’s worth remembering that not every brand can—or should—be Barbie. Authenticity is key, and consumers can spot inauthenticity from miles away. It’s about finding the right story that naturally fits your brand’s ethos. ✅ As someone who spends a lot of time thinking about the intersection of entertainment and brand strategy, I’m fascinated by how brands are navigating this space. The challenge isn’t just about being in the right content—it’s about making sure the content is right for you! Witz About Her // #brandstorytelling #marketing #barbie #brandentertainment

Filmmaking meets branding. This is an interesting look at some companies moving into the entertainment area in a more significant way than just traditional advertising or sports. Will be interesting to see how this continues to evolve and shape content.

"We were hearing confusion at the leadership level about how to make the decision between performance versus brand content production investment" Off the back of my post about 'over-production' last week, the brilliant Megan Wells reminded me of this piece she recently penned for Forbes: https://lnkd.in/eNuArmkK The 'EVOKE' system, developed by Megan & a team of equally smart people, is a truly revolutionary means of evaluating the effectiveness of branded content. If we can agree on one, standardized evaluation metric, it's going to represent a monumental step forward for brands, agencies, and production companies. #brandedcontent #brandedentertainment #contentmarketing #research #measurementandanalytics

Singapore consumers demand brand safety in a sea of inappropriate content Read more: https://lnkd.in/dn2SQtcx #BrandSafety #SingaporeConsumers #ConsumerDemand #InappropriateContent #BrandProtection #MarketingStrategy #ConsumerTrust #DigitalAdvertising #OnlineSafety #BrandReputation #MarketingInsights #ConsumerBehavior #TrustAndSafety #AdSafety #ContentModeration

From the magical world of the Harry Potter series to the sci-fi fiction of Star Trek, #worldbuilding is essential for success. ✨ But what about brands? Here are two key points you should know: 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝, 𝐨𝐛𝐬𝐞𝐬𝐬𝐢𝐯𝐞𝐥𝐲 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲. Brands are not just names; If done correctly, they can create enticing worlds that can connect with your consumers. Take Red Bull as an example. You think they are just selling energy drinks. However, Red Bull represents more than that - it is a brand that embodies excitement, challenge, and a hint of danger, achieved through its thrilling activities such as F1 racing to many of its extreme stunts. 🏎️ 𝐈𝐧 𝐟𝐚𝐜𝐭, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐚 𝐩𝐫𝐢𝐯𝐢𝐥𝐞𝐠𝐞 𝐟𝐨𝐫 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐛𝐫𝐚𝐧𝐝𝐬. Smaller brands can also craft their "mini-universes". From engaging blogs, vibrant colors, and dynamic social media content, you are also empowered to build a compelling brand narrative on your own. What are your thoughts about brand #worldbuilding? 💬 🔗 Check out this link: https://lnkd.in/gdbD3Jei #brand #worldbuilding #copywriting #contentmarketing

Why Behind-the-Scenes Videos are Essential for Brand Transparency: Transparency and authenticity are critical in today’s digital world, and behind-the-scenes (BTS) videos are a powerful way to achieve both. one of our latest blogs delves into how BTS content can elevate your brand by offering a genuine glimpse into your processes, people, and values. Key Takeaways: -Build Trust: Show your audience the real story behind your brand. -Enhance Authenticity: Let viewers see the faces and processes behind your products or services. -Engage Your Audience: Provide exclusive content that fosters a deeper connection. Discover why BTS videos are not just an added bonus but a crucial component of a transparent and engaging brand strategy. Learn more about how this approach can transform your marketing efforts! Read the full blog here: https://lnkd.in/edV88Wfa #BunkerHillMedia #VideoProduction #BrandTransparency #BehindTheScenes #ContentMarketing #Authenticity #Storytelling

Branded content, specifically from luxury brands, has become a blur of unattainability. How can businesses set themselves apart in a world where creating content isn't the challenge, standing out is? Is humour the answer? If you've ever looked at a SSENSE meme and chuckled to yourself, you'll know that there are ways to make it relevant to this particular audience. BUT, it's never the whole story. This, you can read below. ✍️ for Spring Studios. https://lnkd.in/eSPUiRcB

https://lnkd.in/evgRYXjd I'm truly fascinated by how these two brands collaborated to bring "Crunchin' Cheese Fried Chicken!" product to life, masterfully showcasing the unique sensory attributes of each. The blend of crispy chicken and crunchy Cheetos, both finger foods that leave a memorable mark, is ingenious. The impeccable photography and video featuring the iconic mascots, the Colonel and Chester Cheetah, elevate this partnership even further. This collaboration stands out as one of the most compelling and creatively executed storytelling initiatives I've witnessed this year. A prime example of marketing excellence in action!"

🎥📈 We love seeing innovation in the healthcare marketing space! This morning in my daily edition of Healthcare Brew by Morning Brew, I came across an interesting article about Northwell Health launching their own film studio. This initiative aims to educate, inform, and engage patients and the wider community through high-quality video content. You can read the full story here: 🔗 https://lnkd.in/g7GdpNAS At 1744 Marketing, we are witnessing firsthand the power of storytelling in the healthcare industry. Our agency, originally known for our work with premium spirits brands, is increasingly focused on healthcare. The shift is driven by our passion for creating impactful content that not only promotes brands but also makes a difference in people's lives. Here’s why we’re excited about this transition: 📌 Educational Content: Just like Northwell Health, we believe in the power of educational content. Our recent projects, including social media campaigns for healthcare clients like BRIA Health Services and Health Vax, emphasize the importance of informed decision-making. 📌 Building Trust: In an industry where trust is paramount, authentic storytelling helps build stronger connections between healthcare providers and patients. 📌 Innovation: Healthcare marketing is ripe for innovation. We’re thrilled to bring our creative expertise to an industry that can benefit greatly from fresh, engaging content strategies. Our team at 1744 Marketing is dedicated to expanding our horizons in healthcare. We’re excited to partner with more healthcare providers to craft stories that inspire, educate, and engage. If you’re in the healthcare industry and looking to elevate your brand through powerful storytelling, let’s connect! 📩 #HealthcareMarketing #Storytelling #ContentCreation #1744Marketing #HealthcareInnovation