BrandStorytelling

The word on the whole branded content world’s lips these days is ‘distribution.’ It’s not any different at the Los Angeles Times. But Kristin Berke, Vice President of National Advertising and Branded Content is thinking about distribution though the lens of emotional impact. While traditional metrics like clicks and views still dominate the conversation, Berke believes that emotional resonance could actually hold the most value for brands, and could maybe be the lynchpin for brands to embrace film as a medium. Have a listen and chime in if you’re doing anything to measure the impact of your distribution strategy. https://lnkd.in/gu-RpW-W

In a crowded media landscape, dullness is too costly. Brands must embrace entertainment—not just as an antidote to dull advertising but as a strategy for building deeper emotional connections. From branded content to immersive experiences, the possibilities are endless. The question isn’t whether to entertain—it’s how. Read Bruno Cunha's full piece about creating entertaining experiences on the BrandStorytelling site BrandStorytelling.tv . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling

Latest issue of Variety just arrived and look who is on the inside back cover. Congrats to the BrandStorytelling Official Selections! Drew Miles Jon-Thomas Royston Kiana Moore Joshua Belhumeur Matt Coddaire Luke Bonzani ⚡️Kirstin Falk Ben Proudfoot Marcus Peterzell Chiara Useche Randi Jachino Biz Y. Kaki Orr Cole Sax Phil Hessler Greg Balkin Paolo Mottola Joe Crosby Andrew Hutcheson Meg Griffiths Andy Sheppard Jordan P. Kelley Brendan Gaul nicole wool

The results are in... BrandStorytelling is proud to announce this year's Official Selections to be recognized for their excellence in the brand content/entertainment space as part of BrandStorytelling 2025! Congratulations to the following brands, creatives, and others that made these projects possible: . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm #podcast #brandpodcast #brandstorytelling2025 Procter & Gamble Juniper Networks Haleon Sensodyne Human Rights Campaign John Deere L'Oréal Prestige Consumer Healthcare The North Face REI Nike Charles Schwab

This is your last week go grab a great registration deal for BrandStorytelling 2025 PLUS a commemorative jacket celebrating the 10th anniversary of BrandStorytelling! Visit brandstorytelling.tv to learn more.

Marcus Peterzell, CEO of Passion Point Collective, and Brian Newman, founder of Sub-Genre are two of the branded documentary space’s foremost experts on distribution and funding. While many clients come to them with the dream of getting their brand film on Netflix or other large streamers, Marcus & Brian break down why that dream may not be right for everyone for this latest episode of our Content That Moves podcast. If you're thinking about a branded film project you're going to want to listen to this before you start putting your budget together: https://lnkd.in/gPnN3bGv

In a fast-evolving digital world, AI's role in storytelling has never been more debated. From Meta’s Aurora Borealis faux-pas to Google's “Dear Sydney” ad, recent brand choices implementing AI reveal a common trend: prioritizing novelty over authenticity. How can companies integrate AI while staying true to their mission and fostering genuine connections? Read the latest on this from Angela Matusik and Farhoud Meybodi as they tackle why brands shouldn't use tech to replace human experiences: https://lnkd.in/gbsH4XgA

How do you tailor your messaging when trying to persuade decision-makers in the C-suite? In a conversation from the Elevate Stage with Marc Battaglia and Joshua Reiman, Marriott International's Annie Granatstein highlights the importance of treating C-suite executives like they are your audience—getting to know them individually and aligning your pitch to their unique priorities. Whether they care about efficiency, making a big impact, or something in-between, adjusting your case studies and arguments to fit the C-Suite's focus is crucial for success. Catch the full panel from this summer's Elevate retreat on the BrandStorytelling YouTube channel: https://lnkd.in/gX3naQxR . . . #csuite #brand #brandstory #brandstorytelling #strategy #leadership #brandedcontent #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling

What do you consider the best distribution practices for brand-produced content in today’s media landscape? Impact filmmaker Josh 'Bones' Murphy believes that brands now have the chance to bypass traditional streaming platforms and build direct engagement by creating compelling stories and strategically marketing them on platforms like YouTube. He emphasizes that brands need to treat content creation, marketing, and distribution as a holistic strategy to truly capitalize on this opportunity. Watch the full interview on the BrandStorytelling YouTube channel to hear more of Bones's insights: https://lnkd.in/gtAVAJn3 #contentstrategy #brandstorytelling #contentdistribution #brandfilm #brandfundedfilm #contentmarketing #advertising #storytelling #distribution

For the past decade, BrandStorytelling has worked to inspire and support the rise of brand-funded content. Now, we're spotlighting the driving force behind it all: creators. Join us and hosts Gabe Gordon (Founder & CEO, Reach Agency) and Pilaar Terry (Managing Partner & COO, POV Agency) on Saturday, January 25th, 2025, for CREATOR DAY - a full day of engaging presentations, panels, and networking opportunities that place creators front and center, showcasing the latest trends and insights in creator-driven brand storytelling. Don't miss out on this exciting day of creative discovery! Learn more at https://lnkd.in/guhtcEMg . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #contentcreator #contentcreators #creator #brandfilm #brandfilmfestival