Boyd Camak, JD’s Post

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cold calling aficionado | connector

SDR folks: Are executives at your (current or former) company aware that one of our most effective cold call tactics doesn’t mention their products at all, but instead uses *pain* to provoke a *desire* to learn about those products? Tag them on this post and let’s see what they say.

Boyd Camak, JD

cold calling aficionado | connector

8mo

(Bonus points if they make the connection that this tactic is particularly helpful for an innovative/poorly understood offering, and also for companies with little brand awareness.)

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Boyd Camak, JD

cold calling aficionado | connector

8mo

I’ll start with Steve Hasker and Ragunath Ramanathan

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Mark Johnson (MJ)

Family Man | Entrepreneur/Founder | Mentor/Coach | CRO | RevOps | GTM | Outsourcing/OffShoring | Helping Startups begin and accelerate, and SMEs grow and scale with simple, smart, and business-connected technology

8mo

Good one. I learned this first in 1982. Worked well in my 40 yrs of selling.

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