Boston Consulting Group (BCG)’s Post

Asia's growing influence is redefining solutions to global challenges. In the latest #TEDatBCG talk, BCG's Asia Pacific Chair Neeraj Aggarwal dives into the broader intellectual contributions that Asians are making. "The West for long has set the cultural and intellectual agenda for the world. But now, [the] East is coming to the limelight as well," he says. Watch the full talk now: https://on.bcg.com/3CwsqOb

Nadir Iqbal

Senior Marketing & Brand Strategist

3w

Well for a good reason BCG - Consider this Boston Consulting Group (BCG) - Asia is home to 60% of Global Population - By 2030 India and China put together will have 50% of Global Consumers - By 2030 the Middle Class population size of Asia would be 3.5 Bil - That defines consumption, nationalism, pride, and embracing the culture - In the toughest year for Luxury brands - Japan stands solid. - Rising Luxury and premium cosmetics from South Korea - That population size would be 4G/5G connected plus 80% by 2030 - The new elements for brands to build a value bridge with are nostalgia, connectivity to roots, exploration, and being comfortable in one's skin. - It is being manifested in content as well as content. The brands that navigate these 5 years well - will enjoy strong bonds and scaled revenues. What we will see more of : - Localized country-specific offerings - Like LV's Rani Pink Sandals or China-specific launches - Local & International Brand collabs - Growth of Local Luxury brands - Experiential Immersion - Pop-ups, cafes & hospitality ventures. - More nuanced in the understanding of Asia - to better scale the market - International Brand outreach with a localized context to connect and build

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Gourav Sengupta

Head - Data Engineering, Quality, Operations, and Knowledge

1mo

INDIA is building it through hard work, intellectual efforts and education recovering from centuries of plundering, slavery, economic loot

Kshitij Kumar Verma

Combat Operations & Logistics Expert | Leadership in Hostile Terrains & High-Stakes Environments | People & Project Management | Expertise: Defense, Security & Aerospace

1mo

The time for Asia has arrived—no longer a sleeping giant. In the words of Swami Vivekananda: "Arise, awake, and Acheive.

Annie Sun

KPMG Strategic Consultant | Cornell Brooks MPA Candidate ‘26| New York University International Relations Bachelor ‘24| Concentration in Economic and Finance Policy

1mo

Very helpful!

Varun Dewan

Technology leadership, Strategy with execution

3w

I woudnt say slightly Neeraj Aggarwal. As much now.

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Machilda Ouedraogo

Passionate about Community Health | Doctor in training | National Public health Officer ( NPO ) of Medical Student Association | Head of the AJPD-BF health project division

3w

Félicitations

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Dinesh Nigam

Motivational strategist.

1mo

Insightful .Well said Neeraj ,to be more work done in Asia...! .

Great advice !

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Neda Ramezanloo

Phytochemist Human Resources Manager

1mo

Great advice!

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