Nadir Iqbal

Insights from my discussion with #Adgully regarding the evolving media landscape - The conversation highlights the increasing demand for transparency and the necessity for brands to rethink their strategies to foster genuine connections. Today's audiences are more discerning than ever, and marketers must adapt their strategies to align with expectations for authenticity and clarity in communications. #HDFCSecurities #HDFCSKY

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❗Marketing managers, pay attention 👇 🎯 Boost Your Brand with Rich Media Campaigns in the UAE 🎯 In a market as vibrant and competitive as the UAE, standing out requires more than just traditional advertising. Rich media campaigns are proving to be a game-changer for brands looking to make a lasting impact. What are Rich Media Campaigns? Rich media refers to engaging and interactive digital ads that go beyond simple text or image-based content. Think videos, animations, interactive banners, and dynamic content that captures attention and drives higher engagement. The Impact on Brand Performance: Higher Engagement: Rich media campaigns are designed to grab attention. They often lead to higher click-through rates (CTR) and longer interaction times, making your brand more memorable to consumers. Improved Conversion Rates: By offering an interactive and immersive experience, rich media can significantly boost conversion rates, turning engaged users into loyal customers. Enhanced Brand Perception: Rich media allows for creative storytelling, helping to build a stronger emotional connection with your audience. This can elevate your brand’s perception and positioning in the market. Data-Driven Insights: These campaigns provide valuable data on user interactions, helping brands refine their strategies and better understand customer behavior. Why It Works in the UAE: The UAE’s diverse and tech-savvy population is always on the lookout for fresh, innovative content. Rich media campaigns cater perfectly to this audience, offering the type of dynamic and engaging experiences that resonate in such a digitally forward market. For brands in the UAE, investing in rich media is not just an option—it's a necessity to stay ahead of the curve and ensure your brand leaves a lasting impression. Ready to elevate your brand with rich media? 🚀

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Who are content creators marketing to in the UAE? It should be no surprise that the UAE boasts one of the world’s highest GDP per capita rates. The UAE is home to a population comprising of over 200 nationalities, making it an ideal testing ground for brands to target diverse demographics within one market. This, paired with the unique purchasing power of a territory like the UAE, with consumers generating a strong appetite for luxury and premium goods, is the perfect storm and foundation to launch successful creator campaigns with strong ROI. Influencer sectors such as real estate, luxury fashion, beauty and wellness are highly effective at reaching an affluent audience, directly influencing high-value purchases. In terms of receptivity to creator marketing, 81% of residents have reported finding social media influencers a useful source of information on fashion and food, with 84% looking to creators for information on travel. Given such a high proportion of residents utilising social media regularly, and such high percentages of those actively using social media looking to creators for information and opinions, the UAE has a unique and motivated audience receptive to social media marketing. Interestingly, residents also widely use AD blockers when browsing on their mobiles, which limits the opportunity for other forms of more traditional digital marketing to target audiences. Given this, working with creators gives brands a solution and an excellent opportunity to still reach target audiences within the UAE (given 98% of residents are reported to use social media here). The UAE has a truly unique audience, with seemingly unlimited opportunities to work with creators as long as the territories cultural nuances are respected and taken into consideration - which is something that I’ll be diving into soon. Until then, I’d love to hear opinions from local marketing professionals and creators on the status of creator marketing here - do you feel there is room for improvement? I'd love to connect! #dubai #uae #dubaiinfluencermarketing #uaemarketing #creatormarketing #influencerstrategy #socialmediamarketing 

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Kind of gives a gist of where Dubai market is today - online head/eComm director / product heads/digital VP job postings for >15yrs experience candidates are advertised at AED 15K to 45K minus benefits, and still they get a 1000 applicants, while offline events/exhibitions VP's role with <15yrs experience are advertised at AED 70K+ benefits. Unfortunately GCC/MENA is AT LEAST a decade away from becoming omni-prime market like India, SEA or USA. Here- 'stepping out' and 'hanging out' and 'shopping splurge' are intertwined while in Omni-first markets - all 3 ☝ maybe mutually exclusive events. So, digital/online/omnichannel/product guys will have to face another decade of dog eats dog market, undervaluation, and limited growth to an extent that even their bathroom mirror will stop reflecting at them. But then the critical question is WHAT IF the region completely skips the omni/digital wave and adopts #AI faster than the world? Thoughts? #Habibi come to Dubai!

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One size does not fit all !! Same applies to training programs for luxury brands, each brand has its own unique ethos and brand philosophy. What customers should experience when visiting the store ? Nuances of handling VVIP customers from different ethnicities, can only be done through a bespoke training program created for your brand exclusively. Get in Touch to know more !! #bespoketraining #luxurylearnings #retailtraining #luxury #luxuryretail #luxuryrealestate #luxurycars

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🌟 Unlocking Growth Through Brand Marketing & Strategic Collaborations in the UAE 🌟 In today’s fast-paced market, brand marketing is more crucial than ever for standing out and driving consumer engagement. But here’s the game-changer: collaboration between brands. In the UAE, where diversity and innovation thrive, joining forces with complementary brands can open up new sales channels and expand market reach. Why Brand Marketing Matters: Building Trust: Consistent brand marketing helps establish trust and loyalty among consumers, making your brand the go-to choice in a crowded market. Differentiation: It allows you to highlight what sets your brand apart, making it easier for consumers to choose you over competitors. Long-Term Growth: A strong brand presence supports sustained growth by fostering a loyal customer base and increasing brand equity. The Power of Collaboration: Access to New Audiences: Partnering with other brands can introduce your products to new consumer segments that you may not have reached on your own. Enhanced Value Proposition: By combining strengths, brands can create unique offerings that are more compelling to customers. Innovation Opportunities: Collaborations often lead to innovative ideas and solutions, creating buzz and driving sales. In the UAE, where the market is both diverse and competitive, strategic collaborations can be the key to unlocking new opportunities. By working together, brands can navigate the complexities of the market, reach wider audiences, and ultimately drive greater success.

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The retail landscape in the UAE is evolving 🛒, and recent insights highlight some pivotal trends that are reshaping consumer behavior. Here are a few key takeaways: 1) Shift to Online Shopping: The pandemic accelerated the adoption of online shopping, and this trend continues to gain momentum. Consumers are increasingly valuing convenience, making eCommerce a vital part of the retail ecosystem. 2) Preference for Local Brands: There’s a growing appreciation for local products, with consumers seeking to support homegrown businesses. This shift not only boosts the economy but also fosters a sense of community and connection. 3) Focus on Sustainability: UAE shoppers are becoming more environmentally conscious, driving demand for sustainable practices. Brands that prioritize eco-friendly products and transparent sourcing are likely to resonate more with consumers. 4) Emphasis on Customer Experience: Consumers are looking for seamless and engaging shopping experiences. Brands that invest in personalized service and innovative solutions will stand out in a crowded market. 💡 What does this mean for businesses? Adapting to these trends is essential for success in the UAE’s dynamic retail environment. Understanding consumer preferences and aligning offerings accordingly can drive growth and loyalty. 💬 How are you adapting to these shopping trends?

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Excited to share my thoughts in Campaign Middle East on the need for greater representation in GCC luxury advertising. Insights from attending Snap’s #CraftedforLuxury event and the latest data reveal a concerning truth: fewer than 15% of local buyers feel seen in today’s ads. The message is clear—consumers want brands that resonate with their values, culture, and lifestyle.   As we continue to shape the future of #LuxuryAdvertising in the GCC, we have a responsibility to embrace innovation and create more inclusive, culturally relevant experiences. The next wave of luxury growth belongs to brands that lead with #Authenticity and #CulturalRelevance.   #CampaignMiddleEast #LuxuryInsights #GCCMarket #LuxuryLeadership #Innovation #SnapEvent #LuxuryTech Chalhoub Group Snap Inc. Hala Zgeib Jake T.

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🌟 Driving Market Growth through Strategic Trade and Marketing Initiatives 🌟 In a competitive market landscape, maximizing brand impact requires a targeted approach to trade and marketing. As a Corporate Trade and Marketing Brand Manager for the GCC region, my focus is on elevating product visibility, expanding market share, and enhancing consumer engagement. Here’s my approach: Data-Driven Content Strategies: Leveraging consumer insights to create engaging, relevant content across digital channels, tailored to resonate with regional audiences. On-Ground Activation Campaigns: Executing high-impact in-store experiences at key retail locations to foster product familiarity and increase conversion rates. Partnership Optimization: Collaborating with industry influencers and key accounts to amplify brand reach and establish credibility in targeted demographics. Localized Promotional Strategies: Developing customized campaigns that align with regional preferences and consumer behavior trends, enhancing brand affinity and loyalty. By closely aligning initiatives with consumer data and market dynamics, I’m dedicated to driving sustainable growth and competitive positioning in the GCC. #TradeMarketing #MarketGrowth #ConsumerEngagement #DataDrivenStrategy #BrandPositioning #GCCMarket #LinkedInGrowth

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Interesting #Gullychat this week with my fellow panelist deliberating over the nuances of how : - #PR has transformed in the age of #socialMedia & #Digital being the central voice of campaigns , reputation management - Best practices to bring a balance keeping in mind the messaging at crisis situations too - The many benefits of social media, the new discerning Indian #consumer wch needs services Now & How ; can make or break your brand , if they like to - Interesting case studies of Indian & global brands that teach us how #socialmedia, #data #analytics also help brands come closer & build trust; what’s the real ROI metric like & what’s more to strategise for future Read the full article below 👇 https://lnkd.in/dKFEVJPP Bhaskar Majumdar Sana Zabeen (She/Her) Sandhya Malik Amit Arora CommsAdda ADGULLY Bijoya A Ghosh #Communications #WorldPRDay

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Digital vs. Traditional Marketing: What Works Best in UAE market? The perfect blend of both! While digital marketing excels in precision and engagement, ATL strategies like TV and radio build broad brand awareness, and BTL tactics such as events and direct mail create personal connections. As per Smart Insights, businesses employing a multi-channel approach see a 24% higher ROI. In the UAE, outdoor advertising remains powerful, with billboards and transit ads effectively reaching a mobile population (Chams Global). Successful campaigns combine these elements, ensuring comprehensive customer engagement across multiple touchpoints. Embrace the synergy of digital and traditional channels for a winning strategy. Publsh

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Mashreq's latest campaign has taken social media by storm! The first batch of the campaign received over 8 million views in just 24 hours. 💪🙏 #takeover #Neo #Mashreq Update: 29M views #visa #neo #salah #celebrity #mashreq #launch #marketing #advertising #banking #fintech #campaign #digitalmarketing #socialmedia #meta #Instagram #tiktok #youtube #x Mashreq

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Ad spending in the Middle East is projected to increase 8.1% to $6.6 billion this year, up from 3.5% last year, driven by the Kingdom of Saudi Arabia and the United Arab Emirates. Marketing growth in the region is now being driven in part by newfound marketing interest in Saudi Arabia, where ad spending this year is expected to reach $2.1 billion, nearly double its level in 2019, according to advertising research firm WARC. #DigitalTransformation #CustomerExperience #Multichannel #Omnichannel #Martech #Adtech #Ecommerce #Data #AI #ArtificialIntelligence #PredictiveAI #GenAI #Riyadh #KSA #Saudi #Expo2030 #SaudiArabia #Vision2030 #GigaProjects #GlobalMetropolis #RiyadhExpo2030 #Dubai #AbuDhabi #UAE #Emirates #Automotive

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To stand out in the competition, you need to be unique. Unique in understanding opportunities and redefining challenges. The Middle East is emerging as a global and unique destination for brand expansion and setup. Apart from being unique, having a 360° brand ecosystem approach is essential to standing out in the Middle East market. Almost every brand focuses on understanding their target audience and building a strong identity, but only some succeed. Success requires a blend of data-driven insights, creative development, and cross-channel consistency at every stage. To know how we can make your brand shine in the Middle East, contact our experts today. #Entrepreneurship #MiddleEast #CompanyFormation

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#Demandgeneration remains a crucial goal for any #marketing function, yet achieving it has grown more complex. The key is not simply in executing campaigns, but in understanding the deeper needs of our #customers, both current and potential. This requires a 360-degree view of the #customerjourney and leveraging the right mix of #channels, tailored to each unique interaction. Read more about my guiding principles and opinion around purpose driven marketing, in this article by Campaign Middle East ✔ #himel Tanu Chopra Shobha Bajaj Vidushi Rastogi Yessica Tjung Mahalakshmi AnilKumar Isha Saxena

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Recent trends show a strong upward trajectory in consumer interest for premium fragrances across the UAE. With searches for “men’s perfume” surging by 66%, the demand for high-quality, luxury scents is more vibrant than ever. Top cities like Dubai and Abu Dhabi are leading the way, as fragrance enthusiasts increasingly seek distinctive brands that cater to Middle Eastern preferences, including popular notes like oud. This is a timely opportunity for brands to position themselves as top choices in a flourishing market. Is your brand ready to embrace this growing demand? Let’s connect to discuss strategies to help you make a bold entrance into the UAE’s thriving fragrance landscape. #FragranceIndustry #UAE #ConsumerTrends #MarketInsights #MiddleEast #LuxuryFragrance #BusinessGrowth

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