BoomTown Marketing’s Post

In a world of endless options, the creation of a brand transcends mere manufacturing. Crafting an identity is about weaving values and narratives into the fabric of perception. Elevate visibility beyond the shelves, and sow seeds of impact in minds, not just wallets. The call is clear: seize this opportunity to sculpt narratives resonating with compassion and sustainability. At Vegan Visibility Productions, our branding is about compassion. We convey this in many ways, with our blog being a primary way to get our message across. Our brand is also tied into our mission. Is yours? Be sure to read our blog post, “Cultivating Compassion: Vegan Visibility Productions' Mission Unveiled.” Go to: https://lnkd.in/ejUHgPnP Kathleen Gage and VLynn Hawkins CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://lnkd.in/gAJmFKxd #BrandBuilding #ConsciousConsumption #VeganValues #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

🌿 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐍𝐞𝐰𝐬 𝐰𝐚𝐬 𝐞𝐩𝐢𝐜 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤! 🌟 Some hero moments, some come-backs, and some mixed feelings... ✨ 𝐅𝐚𝐡𝐞𝐫𝐭𝐲 𝐢𝐬 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐚 𝐁 𝐂𝐨𝐫𝐩! ✨ 11 years in the making, Faherty Brand achieved B Corp status with an impressive score of 85.7, joining the ranks of companies using business as a “force for good.” A huge shoutout to Lisa Diegel, Global Director of Sustainability, Kerry Docherty's vision, Alex Faherty,MIKE FAHERTY, and the entire team for their dedication! 🙌 Check out the WWD article by Alexandra Harrell here: https://lnkd.in/e3C8YkTw and the first impact report here: https://lnkd.in/gww5RFXY 🔄 𝐑𝐞𝐭𝐮𝐫𝐧 𝐭𝐨 𝐕𝐞𝐧𝐝𝐨𝐫 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐍𝐞𝐰 𝐌𝐨𝐧𝐨-𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭! If you’re curious about mono-materials, RTV ReturnToVendor has teamed up with '90s icon Daryl K to release a unique jacquard hi-pile jacket made from recycled fishing nets! 🌊 Learn more the journey from more from sea to style in this article by Jasmin Malik Chua Congrats to William Calvert, Adam Baruchowitz, Amy Rauen, and the rest of the team! https://lnkd.in/eDxYQH_m ♻️ ❓ 𝐙𝐚𝐫𝐚 𝐁𝐫𝐢𝐧𝐠𝐬 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲 𝐭𝐨 𝐭𝐡𝐞 𝐔𝐒... Zara’s circularity platform is now live across the US, offering repair, resell, and donate services. With NYC even offering home pick-ups, they’re looking to progress accessibility to circular fashion. Yes, I have many thoughts here.. happy to debate pros, cons, opportunities! 💼 𝐌.𝐌.𝐋𝐚𝐅𝐥𝐞𝐮𝐫'𝐬 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤 & 𝐏𝐚𝐲𝐢𝐧𝐠 𝐢𝐭 𝐅𝐨𝐫𝐰𝐚𝐫𝐝! M.M.LaFleur has hit road bumps and mountains in their 10 year journey, but thrived thanks to a group of female angel investors stepping in when they were needed most. Women-founded businesses still receive just 2% of VC funding. But change is happening—46.7% of angel investors are now women, a big jump from just a few years ago. Sarah Miyazawa LaFleur is now on a mission to help other female founders access these vital networks. 🌟 Read more from Elizabeth Segran, Ph.D. here: https://lnkd.in/e2svFNSe What did I miss? More ☕ tea to spill (I know, my millenial is showing)? Let me know!

Ever thought deeply about #ethicalfashion? Here is a great post relevant to #consumers, #retailprofessionals and #retail brands with some actionable tips towards ethical fashion. Follow us to get more of these tips.

How does your brand uniquely reflect your values and mission, setting you apart in a crowded market? Investing in your brand is the beacon that guides your business through the noise, ensuring visibility amidst the competition. For vegan businesses, harnessing the power of branding is paramount in sparking meaningful conversations about sustainability and compassion. Craft your brand story with authenticity, inviting others to join your mission. Paint the world green, one conscious choice at a time—embrace your brand's potential and watch it flourish! Be sure to check out the VVP blog post, “Unveiling the Secrets to Stand Out in a Crowded Market” at: https://lnkd.in/eergcpCZ Kathleen Gage and VLynn Hawkins CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://lnkd.in/gAJmFKxd #BrandIdentity #SustainableBusiness #VeganVisionaries #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution

In episode 9 of 'Let's Talk Upcycling - Dialogues with Refash,' Yen Wei Goo, Director of Paguro Upcycle, discusses the UK-based platform's decade-long journey transforming reclaimed materials into elegant vegan accessories. Learn how Paguro collaborates with global artisans to advocate for mindful consumption, navigates challenges in working with limited resources, and addresses changing consumer perceptions and pricing norms. Join us to unravel Paguro's transformative journey in sustainable fashion. Watch the episode here - https://lnkd.in/gcXU5m9i

WE ARE LIVE! Start Christmas shopping on Clean Cart today - www.cleancart.store Find the perfect gift from over 80 standout brands... well made, cruelty free, natural, plant based, no nasties 🛒🎁🌲 "Living consciously is something that should come naturally to us humans, yet over the past few decades we have lost touch with ourselves and the world around us. So much of what's produced consists of toxic, unhealthy ingredients under questionable production processes - to say the least. We're becoming desensitised to what's negatively impacting our health, communities and planet... but we have the power to do something about it! Clean Cart helps you embrace healthier lifestyle choices by showcasing standout products from responsible brands that you know and love, or don't know that you love... yet. Every brand is thoroughly vetted, which means no shady unethical business or greenwashing here." Read more about us: https://lnkd.in/eQ4rED5v (shipping within the UK only)

If you haven't checked out Dust & Glow yet, give it a try. It's a sustainable superstar business story and a conscious consumer's dream... In a category (beauty) that isn't always very clean or circular, Dust & Glow have managed to overachieve with their: 👌 natural 👌 safe 👌 cruelty free 👌 waste conscious 👌 NZ-made brand ... that also gives 1% back to water projects for those in need 🙌 Dust & Glow not only works wonders on skin and hair, but also reduces waste and in doing so, makes their customer the hero. Through daily routines, customers can easily make a difference, reducing water and plastic waste and eliminating the nasties that often end up in our water systems - simply by doing something they already do every day. While we think Founder, Gaelle has pretty much ticked every box with Dust & Glow, if you're just getting started or if you're on your journey to transitioning your business to becoming more sustainable, this isn't about perfection. Start small and then look to improve with each evolution of your business. And, if you're already doing great stuff, don't hide it. We know it can be scary to open your well-intentioned ethical and sustainable business practices up to the scrutiny of keyboard warriors, but as long as you're not exaggerating your claims or making yourself the hero in your story, positive impact stories are a great way to connect with your audiences. Let's face it, we all need to hear some good news right now. Your journey may even inspire or educate someone else on an issue they didn't have any prior awareness of. We hope Gaelle's story inspires you on yours. If you need help, comment on this post or jump into our DMs. Let's find a way to communicate the good work you're doing in a way that feels authentic. *This is the first in a series of positive business stories, to promote ethical and sustainable businesses. I don't work with all the brands featured in this series, I just admire the good work they're doing to BE the change. Know another one? Please tag them in the comments. #sustainablesuperstars #sustainablebusiness #sustainablebeauty #sustainability #circularbeauty #circularbusiness #purposeled

𝐂𝐨𝐮𝐥𝐝 𝐓𝐮𝐩𝐩𝐞𝐫𝐰𝐚𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐞𝐦𝐞𝐫𝐠𝐞 𝐚𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫? Growing up, Tupperware wasn’t just a container- it was the symbol of durability and innovation, way before sustainability became the 𝒃𝒖𝒛𝒛𝒘𝒐𝒓𝒅 it is today. Now, with whispers of bankruptcy in the air, I can’t help but wonder… is this really the end, or 𝐜𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞 𝐚 𝐟𝐫𝐞𝐬𝐡 𝐬𝐭𝐚𝐫𝐭? 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐢𝐬: Tupperware pivoting to refillable beauty packaging. Imagine their craftsmanship applied to eco-friendly beauty containers, blending legacy with today’s sustainability wave. The beauty and wellness industry is moving towards refillables, and Tupperware could slip right in. I am sure there are other ways where more collaboration could happen with Supermarkets as well. Imagine reusable containers with a small sticker for scanning at the checkout… no ruined packaging, no plastic. Could this be the perfect sustainable partnership? I would love to know your thoughts! #Tupperware #Sustainability #Sustainablepackaging #Innovation #BeautyIndustry

In a world where ‘sustainability’ is the watchword, it’s time to peel back the layers on vegan ‘leather.’ This modern marvel, often praised for its cruelty-free badge, may not be the eco-hero we assumed. Crafted from petrochemicals, many vegan leathers are just plastics in disguise, trading one ethical dilemma for an environmental one. Let’s pivot our perspective. Real leather, steeped in tradition, isn’t just about heritage—it’s about harmony with nature. Biodegradable and enduring, leather pieces are investments in our planet’s future. They age not with a whimper but with a patina that tells our story. As we stride towards a more conscious world, let’s choose materials that don’t just save our conscience but also our environment. #SustainableChoices #EthicalFashion #RealLeather #EcoConscious #DurabilityMeetsDesign #FashionForward #NatureAndNurture #StyleWithSubstance #LegacyLeather

Cheekbone Beauty Cosmetics INC we don't vilify packaging or ingredients, we educate. Sustainability is so nuanced and isn't black and white. Unfortunately, we humans love things to be black or white. Join us on this incredible journey! We adore every partnership, like Canopy. Paper and wood have a reputation of being the most sustainable option. But is it? Who is managing our extraction of forests? What is the energy requirement of making, transporting, storing, recycling etc? So many questions about what sustainability means to every organization, person.