"Each Time A Woman Stands Up For Herself She Stands Up For All Women"
- Mary Angelou
In light of IWD I thought I'd re-introduce you to Two Female Founders standing up in the male dominated wine industry, one glass of rosé (sometimes two 😉 ) at a time!
Since leaving my job in 2022 to run Pink Diesel full time there are a couple things I've learnt and I thought I'd share them with you:
🌱 Naivety - can be an advantage.
I didn't have a background in the drinks industry or a career in wine, but I have made it my mission to meet with female founders, drinks founders, wine academics, people in the industry and the likes to continue to get my head around what it actually takes to make a drinks business. Thank you to a few, but not all of them who have given me the time of day and continue to help me: Queena Wong Lucy Busk (Wright) Luke Boase James Stillwell Jack Orr-Ewing (and all the KINDREDS!) Richard Longhurst and so many more!
🥅 End Goal - What hat are you wearing today?
Whilst you are wearing many hats as a Founder, (Accountant, Marketing, Sales, Logistics, Events, PR etc. and my all time favourite Stock Controller ( 👷♀️ !) you can get caught up in all sorts of distractions and reasons as to why you're choosing to do something... I have to remind myself everyday what the sole purpose is and for Pink Diesel it splits into 3:
👉 Bringing the wine industry an alternative rosé fuel that appeals to the Younger Generation Wine Drinkers (relatable story, transparent supply chain, educate). The Fuel-ture of wine drinking is in our hands, lets get current!
👉 Working with alike minded producers, wholesalers, brands, clients & people who share the same qualities around sustainability. Our liquid is High Environmental Value certified and we make wine guided by nature with a single-source, family run producer in Provence.
👉 Don't sweat the small stuff, have FUN. After all Marina Ayton have built this brand upon our pure love for life (and pale rosé 🙃 )! The wine industry rightly focuses on the HOW. HOW do you drink wine, taste, smell, serve, pair it?! Whilst there is an art to this and we don't dismiss it - it's also about WHO you drink wine with, WHERE and WHY! Fuel Good Times as we say... because memories will last longer than a bottle of wine, well certainly for us two 👭 ... 🍷 ✨