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On-demand convenience platform Swiggy announced the appointment of Suparna Mitra, Titan Company Ltd CEO Watches and Wearables Division, as an independent director on its board. Click on the link below to know more.... Suparna Mitra I Titan Company Limited I Tata Group #swiggy #fooddelivery #swiggydirector #suparnamitra #appointment #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing 

🎮 Exciting News from Blinkit! 🚀 Get ready gamers, because Blinkit, the quick-commerce platform owned by Zomato, has announced that it will be selling the highly anticipated PlayStation 5 on its platform! The Japanese electronics giant Sony is gearing up to launch the PlayStation 5 Slim in India on April 5, following its successful release in the US back in November 2023. Albinder Dhindsa, founder and chief executive of Blinkit, shared the news on the microblogging platform X, stating, "PlayStation 5 on Blinkit. Launching tomorrow." This move marks Blinkit's continuous expansion into new product categories by collaborating with brands, shifting away from traditional ecommerce platforms. Zomato's efforts to bolster its quick-commerce operations include direct conversations with brand owners to enhance its inventory and establish its supply chain. Previously, Blinkit made waves by partnering with Apple reseller Unicorn to deliver India-made iPhone 15 and iPhone 15 Plus in major cities like Delhi NCR, Mumbai, Pune, and Bengaluru. Moreover, Blinkit and Mumbai-based quick-commerce platform have ventured into fashion, teaming up with top apparel brands like Adidas, Pepe Jeans, Jockey, and more. With a reported GMV exceeding $1 billion for the first nine months of FY24, Blinkit is poised to surpass Zomato's food-delivery business, as predicted by Zomato's CEO Deepinder Goyal. Stay tuned for more updates as Blinkit continues to redefine the quick-commerce landscape! #Blinkit #QuickCommerce #PlayStation5 #Gaming #Ecommerce #Innovation #Zomato 🎮🚀

🎉 Exciting News! 🎉 I’m thrilled to share that I’ve been recognized as the Innovator of the Month(March - 2024) at Reliance Digital Retail Ltd.! 🚀🌟 🔍 What’s the Buzz? Over the past month, I’ve been passionately exploring new ways to enhance our customer experience. From creative product displays to innovative sales techniques, I’ve been pushing boundaries and thinking outside the box. 🌟 Why Innovation Matters: Innovation isn’t just about gadgets; it’s about making a real impact on people’s lives. Whether it’s simplifying tech jargon for a curious customer or suggesting personalized solutions, I’m committed to making technology accessible and exciting. 🙌 Thank You! None of this would be possible without the incredible team at Reliance Digital. Your support and collaboration inspire me every day. 🚀 What’s Next? I’m fired up to continue exploring, experimenting, and bringing fresh ideas to the table. Let’s keep innovating together! 💡 #Innovation #RelianceDigital #TechEnthusiast

The festival sales spread over a month have come to an end last week and here are some key highlights: 1. E commerce platforms clocked a sale of close to Rs 1 lac Cr. from Rs. 81000 Cr. in 2023, a growth of over 20% last year. The growth was close to 15% in 2023 over 2022. We need to accept that E commerce is growing and the growth rate is increasing. 2.Rs 55000 Cr sales which is 55% of the festival sales happened in the first week itself in the Flipkart Big Billion Days and Amazon Great India Festival which began on 26th September. The third week was slow but the sales picked up in the last week. As I had mentioned the sake does pick up a week before Diwali. 2. Growth drivers were: a. Demand from non-metro consumers. As per Amazon 85% of the customers were from non metro cities, primarily Tier 2 and 3 cities. This has been a generic trend for some time now. b. Increased purchases of Luxury brands. In smartphones the top brands did better. When it comes to premiumisation the gainers will be primarily the leading brands. 3. Smartphones emerged as the leading category in online sales. The contribution of online sales rose to 65%. 4.As per Flipkart premiumisation was visible with Premium and mid-premium Android phones with AI capabilities showing a strong growth. 5. As per Amazon it recorded it's highest YoY growth for smartphones priced over Rs 30000 with Tier 2 and below cities contributing to 70% of the sales. 6. Q commerce also grew big with a sale of Rs. 10000 crores. The channel is gaining importance. Would be interesting to note the role it plays in smartphones. For more information on the Indian smartphone industry www.sharmaajay.com.

🎉 Excited to announce that my team and I have been selected for Phase 2 of the Myntra Hackathon! 🎉 In Phase 1, we tackled the exciting problem statement: "You are a fashion-savvy individual with a desire to be unique and stand out. How can we address your needs effectively and be your preferred fashion destination? How can we transform retail growth for the GenZ audience through sustainable fast fashion leveraging data insights, AR technology, and collaborative supply chain solutions to enrich customer engagement and drive eco-friendly practices." Our innovative ideas in Phase 1 included: 🕵️ Trend-Identification: Utilizing data analytics and market research to identify emerging fashion trends. 📈 Trend-Demand Forecasting: Using real-time data to forecast the demand for fast fashion trends on our platform, ensuring accurate predictions with shorter timeframes for production and procurement adjustments. 💡 Trend-Centric Recommendations: Employing AI-driven recommendation systems to analyze current fashion trends, customer preferences, and purchase history to deliver tailored product suggestions, enhancing customer engagement and conversion rates. 🎨 Trend Generation: Using AI to generate designs and images for upcoming trends. 📱 Social Shopping Integration: Integrating social media functionalities and user-generated content, such as influencer collaborations, customer reviews, and shoppable posts, to create an interactive and immersive shopping experience that resonates with fast fashion enthusiasts. 🤝 Engagement on a Shopping Platform: Building engagement constructs that drive a connection and virality among younger audiences, making fashion a habitual part of their lives. Thanks to these ideas, we are moving forward to the next stage where we will be building a functional prototype! A big shoutout to my amazing teammate Akshitha Reddy ! 🫂🫂We are excited to continue this journey and create impactful solutions for Myntra and the GenZ audience. Stay tuned for more updates! 🙏A special thank you to Unstop for giving us this opportunity to register and participate in this incredible event. #MyntraHackathon #FashionTech #Innovation #SustainableFashion #GenZ #FastFashion #Teamwork #AR #DataInsights #AI #FashionTrends #SocialShopping #CustomerEngagement #Unstop#MachineLearning#Hackathon

🚀 The rise of customer-centric communities in India is revolutionizing business-customer interactions! By fostering engagement, gathering insights, and building loyalty, these communities drive remarkable growth. Brands like the LEGO Group, SEPHORA, Nike, and e-commerce giants like Amazon, Myntra, and Nykaa are harnessing the power of digital communities. Eager to dive in? 🏊♂️ Let's chat about how you can be a part of this transformative wave. Slide into our DMs to get started! 💌 #CustomerExperience #CommunityBuilding #ConsumerInsights #BrandLoyalty #DigitalMarketing #SocialMediaMarketing #CommunityEngagement #BusinessGrowth #DigitalCommunity #LoyaltyBuilding #EngageAndGrow #CommunityManagers #LetsRewireMavericks #RewiredMavericks

𝐁𝐢𝐠 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐚𝐲𝐬 𝐒𝐚𝐥𝐞 𝐖𝐢𝐭𝐡 𝐆𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐌𝐢𝐱𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 As India's retail sector grows more competitive, Flipkart’s Big Billion Days Sale remains a standout event with its attractive deals. To capture consumer attention in a crowded market, Flipkart turned to a novel solution. This innovation elevates the shopping experience, engaging consumers in a unique and immersive way that goes beyond traditional sales tactics. 𝐌𝐢𝐱𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 breathes life into static print advertisements, turning them into immersive digital experiences. By scanning a QR code embedded in Flipkart’s BBD Sale ads, consumers are transported into a 3D environment showcasing televisions available in the sale. This allows users to interact with the products directly, exploring features, specifications, and personalized recommendations in real-time. Read more - https://lnkd.in/eyViqN-j #FlipkartBBD #MixedReality #Innovation #ImmersiveShopping #ARinRetail #TechInnovation #VirtualShowroom #NextGenRetail #3DShopping #InteractiveAds #FutureOfRetail #DigitalMarketing

"Showrooming is a very new age habit - where people go to an online platform first, check out the features of a product and then head into the retail to buy that same product." said Markus Rutrell in his address to the IFB forum. Being a conservative and purist when it comes to brand management - it was logical, but however it necessarily is not a new age thing as given the choice the previous generations would have also done the same for any high involvement product, as that is the human tendency - the mind wants reassurance and reinforced guarantees from the brand and the product - that they are getting what the companies claim to provide. So if having a robust online presence is running first leg of a marathon, the second part is definitely about finding out the key to success via retail channel strategies. Conveying what a brand stands for through subtle and efficient experiential retail management aligned with the brand image and consumer perception about it can really be a differentiating factor in this age of digital information overload and overwhelming mundane notifications- especially in luxury, electronic, fashion and other products as rightly pointed out.

Curious case of Reliance (or rather say strategic brilliance of Reliance): In past few years Reliance has got deep into consumer tech - Jio, JioMart, JioCinema, Ajio, etc. It’s looking like a hardcore consumer tech company but it’s not, it’s DNA is actually supply side, which is an afterthought in consumer Tech discussions. People tend to think UX, design, marketing, and often vaguely defined “consumer experience” are the main things you need to crack in consumer tech. Reliance is not good at any. Their UX, Product, Support, everything sucks. But then why they win the consumer space? That’s because of Strategy, which Reliance is extremely good at - their perspective of consumer experience is laser focussed on value. They deliver such high value to the consumer that everything else becomes a nice to have. But what does that even mean? They essentially lower down the cost to consumer far below anyone else. But then how come they are so profitable too at the same time? Because they are extremely good at dominating, and often monopolizing supply. Reliance is one of those rare companies that start from deepest end of supply, and then move forward to the consumer side (while others start from consumer side and integrate backwards), e.g. they first built the massive fibre network and then launched mobile services, they first build the wholesale distribution and then launched the grocery services, they first gobbled up the brands and then launched e-commerce. This is not new, this was perfected by Sir Dhirubhai himself, when he first built the chemical production, then monopolized polyester production (with chemicals), and then entered into making clothes for consumer (with polyester), undercutting everyone else on price (afterall even his competitors had to buy raw materials from him only). They don’t just crack supply well, they almost always monopolize it, leaving no room for any risk in their consumer side entry. This strategy works great, and it’s almost as risk-free as it can get. However, there is one downside to this strategy - it takes a roadmap that spans across generations - Reliance doesn’t have any problem with that and that essentially is Reliance’s unfair advantage against it’s competitors. #business #strategy #consumertech

Hey Connections!! While browsing through Myntra today, I came across a feature that immediately took me back to an exciting project I worked on about a 𝘆𝗲𝗮𝗿 ago. The feature allows users to interact with a chatbot to get personalized fashion recommendations—whether it's for a special occasion or simply to stay on top of the latest trends. This reminded me of a hackathon, where my team and I developed a similar solution. Our project, a Fashion Bot, offered 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐝𝐯𝐢𝐜𝐞, 𝐢𝐧𝐚𝐠𝐞-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐯𝐢𝐫𝐭𝐮𝐚𝐥 𝐭𝐫𝐲-𝐨𝐧 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬. We aimed to enhance the shopping experience by enabling direct purchasing and tailored recommendations based on user preferences, age, location, and more. One of the most unique features we implemented allowed users to virtually try clothing of celebrities on themselves using image generation, helping them make better decisions. Our team—comprising Chiranjeev Singh, Abhishek Mahajan and myself—worked tirelessly to bring this vision to life. It was an exhilarating experience, blending AI with fashion, and it’s amazing to see how similar ideas are now becoming mainstream. The journey from concept to execution was filled with challenges, but the learning and satisfaction of seeing the same thing come to life made it all worth it. Looking at this feature on Myntra today brought back all those memories and reaffirmed the importance of innovation in enhancing user experiences.