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Media exposure is invaluable for building brand awareness and credibility. Every opportunity to get your name and face in front of a wider audience is a chance to attract new customers and establish yourself as an industry leader. As Helms puts it in, "You're the expert. Don't shy away from an opportunity. Exposure is big." Embrace the chance to share your knowledge and insights, even if it means stepping outside your comfort zone.

Successfully marketing in the niche sector of Japanese cars in Pakistan has taught me the importance of targeted campaigns and cultural adaptability. Here’s how we approached it at SBT Japan: 🚗 Understanding consumer preferences 🌟 Tailoring campaigns that resonate locally 📊 Leveraging data for informed decision-making This experience was not just about selling cars; it was about connecting cultures.

Choosing the perfect sports ambassador goes beyond a popular face It’s about a deeper connection, where shared values are key. Why certain names pop up when considering a brand ambassador? 3 main reasons: 1. Success on track 2. Fame and popularity 3. Personal favourites (you're a fan) But there is more to it than this. The real question you should ask yourself or your team is: → 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿𝘀?  Treating athletes as brands means looking deep into their ∙values ∙vision ∙voice On track and off track. --- 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗮𝘁𝗵𝗹𝗲𝘁𝗲 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝘃𝗲, 𝗻𝗼𝘁 𝗮 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗼𝗻𝗲. They’re not just representing your brand. They speak for your brand. Alignment is key for authenticity and success. Performance matters, but fitting a brand’s essence matters more. Ensure your ambassador: ✔️ communicates your message authentically ✔️ embodies your brand’s core values ✔️ upholds strong ethics Be sure you know the person behind the visor... Not just the athlete P.S do you know who is the guy behind this visor? ********** + Bonus tip: Knowing the athletes' managers is very important too. They don't just represent them... They know them They act for them They speak for them They give them advice They approve their contents  They spend most of the time with them At the end of the day you will deal more with them than with the athletes...

💫 Embrace Competition, Don’t Fear It. As leaders in luxury PR & marketing, we often find ourselves surrounded by a competitive landscape, where every agency and brand is vying for attention, influence, and success. But here’s something I always remind my team: don’t waste energy on tearing down competitors or viewing them as the enemy. Instead, let’s celebrate their wins, applaud their creativity, and recognize that they too are shaping the industry we love. Healthy competition pushes all of us to elevate our work, innovate, and keep striving for excellence. I always encourage my team MarComLux to stay humble. Humility isn’t just about being kind—it’s about having the confidence to acknowledge the brilliance around us, learn from others, and grow together. The industry is big enough for all of us to thrive, and when we stop seeing competitors as threats, we open ourselves up to new opportunities, collaborations, and a stronger sense of community. So, let’s keep lifting each other up, celebrating everyone’s progress, and using that energy to fuel our own success. The best in luxury PR & marketing isn’t about being better than the next agency—it’s about being the best version of ourselves, always. #LuxuryPR #MarketingLeadership #PRLeadership #HealthyCompetition #GrowthMindset #Leadership #IndustryCommunity

Distinctive Co has onboarded 4 Brand Ambassadors…. If it’s a community event going on and you don’t have the staff or can’t attend. Reach out for the portfolio and rates to hire a Professional Brand Ambassador to represent your company Brand at an event. A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.[1] The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Need to hire a Brand Ambassador Reach out to us! Distinctive will also start utilizing Brand Ambassadors as well. #Brand #Ambassadors

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿? 🚀 To climb from Assistant Brand Manager to CMO, you need more than just hard work—you need to master specific success factors at every level. Here’s what you need to focus on at each stage of the brand management journey: 𝟭. 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗔𝗕𝗠): • Turn data into insights. • Take action without waiting for direction. 𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: • Take full ownership of your brand. • Set strategic direction and handle pressure gracefully. 𝟯. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿: • Lead by setting high standards and consistency. • Focus on growing your team’s talent. 𝟰. 𝗩𝗣 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 𝗖𝗠𝗢: • Demonstrate vision and lead through others. • Drive results with people as your greatest asset. 🎯 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: https://lnkd.in/gxUhECiG

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗮𝗿𝗲𝗲𝗿? 🚀 To climb from Assistant Brand Manager to CMO, you need more than just hard work—you need to master specific success factors at every level. Here’s what you need to focus on at each stage of the brand management journey: 𝟭. 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗔𝗕𝗠): • Turn data into insights. • Take action without waiting for direction. 𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: • Take full ownership of your brand. • Set strategic direction and handle pressure gracefully. 𝟯. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿: • Lead by setting high standards and consistency. • Focus on growing your team’s talent. 𝟰. 𝗩𝗣 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 𝗖𝗠𝗢: • Demonstrate vision and lead through others. • Drive results with people as your greatest asset. 🎯 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝗲𝗮𝗰𝗵 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: https://lnkd.in/gxUhECiG

🌟✨ 15 Essential Steps for a Successful Experiential Production! 🌟✨ We recently had the privilege of providing top-notch Brand Ambassadors for the sensational D’USSE Super Bowl Project, and let me tell you, it was an absolute blast! 🎉 At IBA, we're all about ensuring your experiential events not only succeed but shine brightly in the memories of your audience. Wondering how to make your next experiential production a smashing success? Look no further! We're thrilled to share our tried-and-true formula with you: From defining objectives to integrating an online component, our comprehensive guide covers every aspect of creating unforgettable experiences. Check it out: 1. Define Objectives 2. Identify Target Audience 3. Budget Allocation 4. Develop Event Concept 5. Select Event Elements 6. Plan Pre-Event Promotion 7. Implement Data Capture Tools 8. Ensure Frictionless Engagement 9. Monitor Social Listening 10. Execute Event 11. Encourage User-Generated Content 12. Capture Post-Event Data 13. Follow-Up Engagement 14. Iterate and Improve 15. Integrate Online Component At IBA, we've got you covered every step of the way. From ops management to staffing, our team ensures your activation goals are not just met, but exceeded, stress-free. Let's make magic together! ✨ Click the link to learn more and embark on the journey to experiential greatness. https://lnkd.in/gtGdm8Sp 🚀 #ExperientialMarketing #eventstaffing #IBAExperience

good opportunity in FMCG