Beloved Brands Mini MBA 🎓

𝗪𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝟱 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 https://lnkd.in/gvd5VKGb The five pain points that today's marketers face: 1. When you jump straight to tactics, you miss the underlying issues holding the brand back. 2. If you make the mistake of trying to be everything to anyone, your brand ends up being nothing to everyone. 3. When you try to do too many things in your plans, every idea lacks enough resources to make the impact they expect. 4. When your marketing execution is not aligned with strategy, everyone works in silos, and consumers see a disjointed and confused brand. 5. When you do not analyze deeply enough, you will write or speak with random opinions rather than a reality of what’s happening. 𝗧𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗿𝗲𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 Our Beloved Brands Mini MBA online marketing course includes twenty hours of on-demand marketing training that allows you to learn at your own pace. Get access to an ex-VP of Marketing at Johnson & Johnson, who will teach you how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. If you don’t have access to marketing training, our program will help you learn how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution. Our Mini MBA is designed for ambitious marketers seeking to upgrade their marketing skills and stand out in a competitive field. After completing it, you can earn a valuable marketing certificate to enhance your resume and LinkedIn profile. Learn from Graham Robertson, a former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer, with extensive experience in brand management. Graham will teach you tools, insights, and strategies to help you advance in your marketing career. Our online marketing course is for ambitious marketers looking to upgrade their marketing skills and advance their marketing career. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗠𝗶𝗻𝗶 𝗠𝗕𝗔 $𝟰𝟵𝟱 𝗨𝗦𝗗 https://lnkd.in/gffg5WN Beloved Brands Mini MBA in brand management is an online marketing course that gives you a marketing certificate you can add to your resume. To help people in these tough economic times, we do have a 10% discount code: beloved #marketing #brandmanagement #marketingcourse

𝗕𝟮𝗕 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗿𝗲𝗻’𝘁 𝗢𝗻𝗲-𝗦𝗶𝘇𝗲-𝗙𝗶𝘁𝘀-𝗔𝗹𝗹!

𝗢𝘂𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗬𝗼𝘂 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 At Beloved Brands, we understand that successful innovation is not just about having great ideas—it's about choosing the right ones. That’s why we’ve created our 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁, a decision-making tool designed to help brand leaders like you develop smarter product strategies. Our checklist allows you to compare potential innovations based on key factors such as: • 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗗𝗲𝗺𝗮𝗻𝗱: Does the idea meet the volume thresholds needed for success? • 𝗕𝗿𝗮𝗻𝗱 𝗙𝗶𝘁: How well does it align with your brand’s strengths and positioning? • 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀: Can your manufacturing, sales, and distribution capabilities support this new product? • 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘁𝘆: Will the idea succeed in a crowded market? • 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Can it achieve the necessary margins to sustain growth? By assessing these areas, you can make informed decisions on which innovations to pursue and which to reconsider, ensuring your brand stays ahead of the curve. Whether you’re considering a product extension, a new format, or a bold, game-changing innovation, our checklist helps guide you through the process. From smaller, incremental innovations to riskier, high-reward ventures, the Innovation Checklist ensures you balance risk and reward effectively to drive long-term success. Make smarter decisions and turn your best ideas into reality with our Innovation Checklist. https://lnkd.in/eF_68vTV

𝗗𝗼 𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗘𝘅𝗶𝘀𝘁? 🌊🚀 As marketers, we love the idea of creating a blue ocean strategy—finding that untouched space where competition is irrelevant and growth comes easy. Brainstorming these ideas can open minds, push the limits of creativity, and spark innovation. It helps us escape the boundaries of everyday thinking and explore what could be rather than what is. But before you set sail on what seems like a boundless blue ocean, remember this: the moment your brand starts to steal market share, the competition will notice. 𝗬𝗼𝘂𝗿 𝗯𝗹𝘂𝗲 𝗼𝗰𝗲𝗮𝗻 𝗰𝗮𝗻 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝘁𝘂𝗿𝗻 𝗿𝗲𝗱, 𝘄𝗶𝘁𝗵 𝗳𝗶𝗲𝗿𝗰𝗲 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 𝗮𝗵𝗲𝗮𝗱. 🔥⚔️ In any competitive market, you must be prepared for when rivals come after you. A successful brand doesn’t just rely on being different but is always ready for the fight. Competitive strategy matters—whether you’re a disruptor or a challenger, it's essential to know your next move before the battle even begins. 📈 Want to dive deeper into the blue vs red ocean strategy? 𝗖𝗹𝗶𝗰𝗸 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗮𝗿𝘁𝗶𝗰𝗹𝗲, 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗯𝗹𝘂𝗲 𝗼𝗰𝗲𝗮𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗳𝗼𝗹𝗹𝗼𝘄𝘀: https://lnkd.in/g9uJrr7s

🇨🇦 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆 𝗶𝗻 𝗖𝗮𝗻𝗮𝗱𝗮: 𝗔 𝗠𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝗮𝗻𝗱 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 On November 11th at 11 am, Canadians pause for a moment of silence to honor the sacrifices made by those who served. We wear a poppy on our lapels, remembering those who gave their lives, inspired by the powerful words of “In Flanders Fields.” 𝗜𝗻 𝗖𝗮𝗻𝗮𝗱𝗮, 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆 𝗶𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 𝗿𝗼𝗼𝘁𝗲𝗱. Every child learns about the legacy of Lieutenant Colonel John McCrae, whose iconic poem became a symbol of remembrance and resilience. His words and the red poppy have come to signify the sacrifices of war and the peace we enjoy today. Each year, brands like Bell Canada create powerful ads that honor our veterans, sharing stories that capture the essence of remembrance in the most moving ways. From the perspective of a little girl learning about the significance of the poppy to a young man calling his grandfather from Dieppe, these ads beautifully capture the spirit of gratitude. 🌺 Take a moment this Remembrance Day to watch these beautiful ads that bring Canada’s memories to life. 𝗧𝗵𝗲𝘆’𝗹𝗹 𝗿𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂 𝘄𝗵𝘆 𝘄𝗲 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝘄𝗵𝘆 𝘄𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗵𝗼𝗻𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗵𝗲𝗿𝗼𝗲𝘀. Read more: https://lnkd.in/gFaVY5Ay 𝗧𝗵𝗶𝘀 𝗥𝗲𝗺𝗲𝗺𝗯𝗿𝗮𝗻𝗰𝗲 𝗗𝗮𝘆, 𝘄𝗲𝗮𝗿 𝗮 𝗽𝗼𝗽𝗽𝘆. 𝗟𝗲𝘀𝘁 𝘄𝗲 𝗳𝗼𝗿𝗴𝗲𝘁.

𝟱 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝘂𝘀𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁? Our definition of consumer insights is the little secrets hidden beneath the surface that explain the underlying behaviors, motivations, pain points, and emotions of your consumers. Consumer insights come to life through your advertising when told in such a captivating way that makes consumers stop and say, “Hmmm, that’s exactly how I feel. I thought I was the only one who felt like that.” That’s why we laugh when seeing how consumer insight is projected with humor. That is why we get goosebumps when a consumer insight is projected with inspiration. And, that’s why we cry when the consumer insight comes alive through real-life drama. 𝗖𝗼𝗺𝗲 𝘀𝗲𝗲 𝟱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: https://lnkd.in/er_zyrJ3

💡 𝗔𝗽𝗽𝗹𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 📱: 𝗧𝗮𝗸𝗲 𝗮 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 “𝟭𝟵𝟴𝟰” 𝘁𝗼 “𝗧𝗵𝗶𝗻𝗸 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁” 𝘁𝗼 “𝗜’𝗺 𝗮 𝗠𝗮𝗰.” Apple’s ads have delivered a masterclass in “simplicity” for over 40 years. Few brands have stayed as connected to their core message—and their consumers—as Apple. It’s not just about computers; it’s about freeing you from complexity. From the iconic “1984” spot introducing the Macintosh to the playful “I’m a Mac” vs. “I’m a PC” ads, Apple found a way to make the complicated feel effortless and the ordinary feel extraordinary. The strategy? Consistency, emotion, and simplicity that built one of the world’s most loved brands. 👉 𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝘀𝗲𝗲 𝗔𝗽𝗽𝗹𝗲’𝘀 𝗯𝗲𝘀𝘁 𝗮𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝗲𝗮𝗰𝗵 𝗼𝗻𝗲. https://lnkd.in/emt8Xeu8 Are we missing any from your all-time Apple favorites? If you like this content, 𝗰𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://lnkd.in/gfXyFCZ8 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, the founder and CMO of Beloved Brands. I post something daily on LinkedIn that will get you to think differently about marketing and make you smarter. I promise not to give you THE answer but to provide you with tools to find YOUR answer. 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has been called "the cheat code for brand leaders." Beloved Brands covers brand analytics, strategic thinking, brand positioning, brand planning, and marketing execution. I am proud that Beloved Brands has received 85% five-star reviews. Click to find on Amazon: https://lnkd.in/ep2W_Nh5 🌐 Explore how our Beloved Brands Marketing Training can make your marketing team smarter so your team produces better work that drives stronger results. They will learn about Analytics, Strategic Thinking, Brand Positioning, Brand Plans, and Marketing Execution. https://lnkd.in/gHZH7fBA

🚨 𝗢𝘃𝗲𝗿-𝗦𝘂𝗿𝘃𝗲𝘆𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝘀 𝗥𝘂𝗶𝗻𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 🚨 Too many brands ask for consumer feedback so often that they’re unintentionally damaging the experience they’re trying to improve. 🙄 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁: 𝗜'𝗺 𝗳𝗹𝗼𝗼𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝘂𝗿𝗻 𝘄𝗵𝗲𝗻 𝗜 𝘁𝗮𝗸𝗲 𝗮 𝘁𝗿𝗶𝗽. • How was my hotel check-in? 🏨 • How was the room? 🛏️ • How was my rental car? 🚗 • Rate the hotel on cleanliness, service, and bedding. 🧹 • How was dinner? 🍽️ • How was the tour? 🚶♂️ 𝗘𝗻𝗼𝘂𝗴𝗵 𝗮𝗹𝗿𝗲𝗮𝗱𝘆! 😤 While it's crucial for brands to gather data, they don’t need to ask every customer every time. It’s overkill. Here’s the reality: You only need insights from a few hundred customers per month to spot trends and make improvements. 🔍 So, stop drowning your customers in surveys and start focusing on delivering a great experience without all the noise. 📉 🛑 𝗗𝗼𝗻’𝘁 𝗹𝗲𝘁 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝘄𝗿𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗶𝘁!

𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝘂𝘀𝘁 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝟰 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗿𝗼𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗲𝗮𝗰𝗵 𝗕𝟮𝗕 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 In the world of B2B, targeting goes beyond just identifying the company or subsegment. You must dig deeper and understand the unique roles within your customer’s organization that influence the buying process. These roles can turn your sales efforts into a complex but rewarding puzzle. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗼𝘂𝗿 𝗸𝗲𝘆 𝗿𝗼𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲: • 𝗘𝗻𝗱-𝗨𝘀𝗲𝗿: The person with the immediate need, driven by how the purchase will directly impact their role and performance. • 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗲𝗿: The ultimate authority who approves the purchase, weighing the business results and strategic impact. • 𝗕𝘂𝘆𝗲𝗿: Focused on procurement, the buyer is looking for cost savings and comparisons. • 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗩𝗼𝗶𝗰𝗲: This is the wild card—someone within the organization offering advice and influence from the sidelines. In a non-linear B2B world, where decisions can feel random and cluttered, understanding the unique motivations behind each role is essential. As B2B marketers, you need to ask yourself: What will they see? What will they think? What will drive them to act? What could make your message resonate or fall flat? 𝗧𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗿𝗼𝗹𝗲𝘀, 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀 𝗵𝗲𝗿𝗲. https://lnkd.in/g9uAtnhu

𝗨𝘀𝗲 𝗢𝘂𝗿 𝗕𝟮𝗕 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗕𝗼𝘅 𝘁𝗼 𝗔𝘀𝘀𝗲𝘀𝘀 𝗬𝗼𝘂𝗿 𝗕𝟮𝗕 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Today’s B2B marketers are often overwhelmed, running from meeting to meeting, with no time to stop and ask, “Are we doing the right stuff?” While marketing has become about ‘getting things done,’ it’s more important than ever to think strategically. To win with your B2B brand, you need to build genuine relationships with your customers and make thoughtful, informed decisions. That’s where our B2B Strategic ThinkBox comes in. I created this tool to help you pause, assess, and plan your next move with precision. Much like in golf, you need to evaluate all factors before taking the shot—your brand’s core strength, customer bonds, competitive position, and business situation. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗧𝗵𝗶𝗻𝗸𝗕𝗼𝘅 𝘄𝗼𝗿𝗸𝘀: 𝟭. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱’𝘀 𝗰𝗼𝗿𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵? • Focus on product, story, experience, or price. 𝟮. 𝗛𝗼𝘄 𝘁𝗶𝗴𝗵𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗼𝗻𝗱 𝘄𝗶𝘁𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀? • Assess where your brand sits on the loyalty curve. 𝟯. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻? • Are you a power player, challenger, disruptor, or craft brand? 𝟰. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻? • Define your situation and determine your strategic priorities. By answering these questions, you’ll craft a strategy that drives your brand’s growth. It’s time to stop, think, and lead your brand to success. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗕𝟮𝗕 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗕𝗼𝘅 𝗶𝗻 𝗺𝘆 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 https://lnkd.in/gXKmejFS