BlueSky PR’s Post

Choosing the right PR firm is a pivotal decision. You must consider how the firm aligns with your values, vision, and messages. In a recent Forbes article, Nathan Miller highlights the importance of ensuring you’re hiring the right team for the job. https://buff.ly/4byTDwM

With so many options available, below is a quick summary to help you weigh up whether to review your PR tools and the key things to look out for.

Attention PR professionals! Discover invaluable strategies and industry insights in our latest blog post. Elevate your skills and stay ahead of the curve. https://lnkd.in/gCaP7p3E #PRStrategy #ProfessionalDevelopment

In the world of #publicrelations, we must always be ready to adapt quickly and adjust to new environments. Having a successful workflow is key to staying ahead in an ever-changing landscape. Check out these best practices for a successful PR workflow: https://lnkd.in/eSB3EmpF

"We don't hire PR firms for their media lists or writing skills. We hire them for their judgment, their instincts, and their ability to see around corners." Behind every measurable win lies crucial but hard-to-quantify skills. When a PR pro prevents a scandal or lands the perfect story, it's not just luck. It's relationships, judgment and deep human understanding developed over years. These instincts can't be taught or automated. They compound over time, creating exponential value that distinguishes veteran pros from newcomers. The question is: How do we measure the “science” of intangible PR work? Read more in PRNEWS: https://lnkd.in/gUX5iWMQ I #PublicRelations #PRagency #PRstrategy #ThoughtLeadership #Branding

Are you ready to solidify your PR expertise or kickstart your journey in #publicrelations? Grasping the essential PR terms is where it all begins. This article breaks down the complex jargon into easy-to-understand definitions and contexts, from foundational concepts like branding and press releases to specialized strategies in media relations and reputation management. It’s the toolkit you need for a clear understanding and practical application in the dynamic field of PR.

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. - https://ow.ly/sAeb50QK0Ak

Everybody who has worked in PR for a while knows and says that it is a numbers game. Even I know it, and I work with numbers too (Accounting and Finance). But I also love Marketing and doing Communications, Research, and a number of other business disciplines. I love meeting more, and more people, going into a lot of different communities, both near and far. Get good at Social Media and PR, and the more you get better at one, the more you get better at the other. Everything she says is true. I used to have to work with the media in an earlier job and career, and the journalists used to talk with me, telling me what they were looking for in the articles they had to write, what makes their article interesting for readers, what gets their attention. You learn how to be very down-to-earth talking with them and building a business relationship there too.

In public relations, having the right tools is crucial for success. Communications and PR software plays a pivotal role in driving impact, from finding and pitching relevant journalists to measuring and reporting on the value of PR efforts. But first, you have to select the right PR software. Here is a free template that you can use to evaluate PR software. The template contains a checklist of important software features and other things to look for like user experience, industry reputation and customer service offerings that can make your role as a PR pro much easier. Read on: https://lnkd.in/g8-eenfc #publicrelations #prsoftware #communicationtips