Celebrate industry excellence
BlueSky PR
Specialists in PR & marketing communications for the recruitment, HR and talent management arena.
October's almost here but before we get out our witches hats, it's time to celebrate excellence in our industry! Both the APSCo Awards and the Recruiter Awards ceremonies were last week, so let's raise a virtual toast to all the winners who've been knocking it out of the park this year!
BlueSky's Vickie Collinge was one of the APSCo judges and was incredibly impressed with the quality of the entries - there were some incredibly tough calls, isn't it fantastic that so many recruiters are striving for greatness?
Speaking of awards, have you ever considered throwing your hat in the ring? Here's why you should:
It's not just a pat on the back - it's a megaphone for your brand. Nothing says "we're the real deal" quite like an industry award. They're known to increase both sales and your stock price!
It's a morale booster that'll have your team walking on air. Happy team = happy clients = happy you!
It's a chance to take a step back and really celebrate how far you've come as a business.
But hey, while we're celebrating human excellence, let's talk about the elephant in the room - AI-written job adverts. They're popping up everywhere, and while they might seem like a quick fix, they come with their own set of pitfalls:
AI might be smart, but it can't capture the unique vibe of your company culture. And your job ads risk sounding like everyone else's.
Recruitment is all about connecting people with opportunities, right? Can an AI really tap into what your target candidates want from a role?
AIs learn from existing data, which means they might perpetuate existing biases in job descriptions. Something you definitely want to steer clear of.
So while AI can be a handy tool, don't let it take over the whole show. Our very own Bruce Callander talks more about this on page 30 of the latest edition of Global Recruiter Magazine.
Now, back to those awards. If you're thinking about how to craft the perfect award entry, the BlueSky team have plenty of experience in that area that we'd love to share with you! Feel free to give us a call on +44 (0) 1582 790700 or book some time in with one of our experts.
Until next time,