Optimizing ad campaigns with deep learning predictions | Co-Founder & CEO at Lemon AI
How to quantify the success of customer relationship management? In a recent publication on AMA Phoenix Chapter I highlighted one particular indicator that is essential for that assessment – Customer Lifetime Value (CLV). CLV measures the total revenue from a single customer. Tracking CLV allows businesses to gauge the long-term profitability of their customer relationships. 📈High CLV means customers make repeat purchases and are loyal to the brand. 📉On the contrary, low CLV may indicate issues like poor customer retention and ineffective marketing. CLV is quite valuable in assessing the success of CRM efforts. It helps businesses focus on high-value customers and enhance the customer experience. Read the whole article here: https://lnkd.in/enD8ES7T
