The 360 Review

Interested in an Automation Review to maximize the efficiency in Customer Engagement? What’s included in our marketing automation review? 📣 Automation Review We offer a dive deep into your automation practices to ensure they align with industry standards and best practices. It Identifies areas for improvement and get your automated workflows to the next level. 🔔 Transactional Messages Assessment Evaluates the effectiveness of your transactional messages, such as order confirmations and shipping notifications. Ensure these messages are optimized for engagement and contribute to a seamless customer experience. 📊 Performance Review & Benchmarking Gain valuable insights into the performance of your automated campaigns. We compare your metrics against industry benchmarks to identify strengths, weaknesses, and opportunities for improvement. https://lnkd.in/dTAcGyxT Looking to level up? Let’s meet virtually and tap into the expertise you need! Please feel free to book a free meeting with our experts, Kerstin Wagner & Sebastian Kuemmel. We look forward to talking to you soon! #the360review #marketingautomation #LevelUp #VirtualMeetings #ExpertAdvice #FreeConsultation #BookAMeeting #BusinessGrowth #ConnectWithExperts #OnlineStrategy #LetsTalk #GrowthMindset

🖤 Black Friday brings a true flood of newsletters every year. In the days and weeks leading up to this shopping event, companies compete with special offers 🤑 and discounts promoted through countless email campaigns. For consumers, this means overcrowded inboxes and an overwhelming amount of information. In this sea of offers, it’s a real challenge for companies to stand out and capture the attention of their target audience. To succeed in this competition, an email campaign for Black Friday must be perfectly set up. 🏆 Here are the key factors: 1️⃣ Subject Line as Eye-Catcher: The subject line often determines whether an email is opened or not. It should be short, concise, and intriguing. Personal addresses or time-limited offers can increase the urge to open the email immediately. 2️⃣ Visually Appealing and Clear: In a flood of emails, it’s important that the design of your campaign stands out at first glance. A clear structure, high-quality images, and easy navigation are crucial. The recipient should instantly understand what the offer is and how they can benefit from it. 3️⃣ Personalization and Segmentation: The days of “one-size-fits-all” offers are over. Use the data you have about your customers to create targeted, personalized offers. Segmented emails tailored to recipients' buying behavior or interests achieve significantly higher open and click rates. 4️⃣ Clear Call-to-Action (CTA): Every email should contain a clear and unambiguous call to action. Whether it says “Buy Now,” “Claim Discount,” or “Only Today” – the CTA should be prominently placed and easy to click. 5️⃣ Mobile Optimization: Many users read their emails on mobile devices. Ensure that your campaign looks just as good on smartphones and tablets as it does on desktop. Fast loading times and intuitive mobile navigation are a must. 6️⃣ Urgency and Exclusivity: Black Friday naturally creates a sense of urgency. Emphasize the limited availability of your offers and provide exclusive discounts for newsletter subscribers to boost interest. 7️⃣ Testing and Adjusting: Before the big day, test different versions of your emails (A/B testing). Optimize subject lines, images, and CTAs to find out what works best. Also, remain flexible during the campaign and make adjustments as needed. By integrating these elements into your Black Friday email campaign, you can stand out from the crowd and ensure that your offers are not only seen but also acted upon. Book our “Email Review.” This will help you assess these criteria! At THE 360 REVIEW, we’ll get you ready for Black Friday! Schedule a free video call with us, Sebastian Kuemmel & Kerstin Wagner at the-360-review.com! #the360review #emailmarketing #blackfriday #newsletter #CRMexperts #emailreview #emailaudit

What’s included in our email review?   ➡ Accessibility Review We assess the accessibility of your emails to ensure they are easily readable and navigable across different devices and for users with diverse needs, enhancing overall reach and user experience.   ➡ Display Testing Our rigorous display testing simulates real-world scenarios to determine how your emails perform across various email clients, ensuring consistent visibility and engagement.   ➡ Template Design Review We evaluate the design elements of your email templates, offering recommendations to create visually captivating campaigns that align with industry best practices.   ➡ Performance Review & Benchmarking We conduct a comprehensive performance review, benchmarking your email campaigns against industry standards. From open rates to click-through rates and conversion metrics, we provide insights to boost campaign performance and exceed benchmarks. 😍 Why choose our Email Review? **Tailored Design Tips Get personalized design recommendations to create visually captivating campaigns and follow best practice guidelines. **Comprehensive Evaluation We meticulously examine your email admin practices for streamlined efficiency. ** Insightful KPI Analysis Uncover actionable insights through our in-depth KPI analysis for improved campaign performance.   Looking to level up? Let’s meet Kerstin Wagner and/or Sebastian Kuemmel virtually and tap into the expertise you need! Please feel free to book a free meeting with our experts. We look forward to talking to you soon! #the360review #emailmarketing #DisplayTesting #emailreview #emailaudit https://lnkd.in/dX9Yvkhh

Do you send newsletters or email marketing campaigns? Does every reader receive the same email from you? If yes, congratulations, you deserve the “Golden Watering Can” award. 😊 A “watering can newsletter” 🚿 refers to the undifferentiated distribution of content to a broad recipient group, without considering their individual interests or learned behavior (if tracked). So everyone gets exactly the same offers and content. This often leads to low open and click rates, as well as a high unsubscribe rate. 😎 Have you heard of personalization through **Section Targeting**? Section Targeting allows you to tailor content within a newsletter specifically to certain segments of your recipient list. This means that different sections of the newsletter can be individually designed and adapted to specific interests or behaviors. Instead of sending every recipient the same “watering can newsletter,” a company can provide personalized and relevant content using Section Targeting. 📣 Benefits of Section Targeting: 1️⃣ Higher Relevance / Higher Conversion: By adapting the content to the specific interests of recipients, the relevance of the newsletter increases. Relevant content leads to higher attention and better engagement & conversion. 2️⃣ Improved Open Rates: When recipients know that the newsletter regularly contains interesting information for them, they are more likely to open it. Section Targeting helps ensure that the content is better tailored to individual needs. 3️⃣ Reduced Unsubscribe Rates: A targeted, relevant newsletter reduces the likelihood of recipients unsubscribing, as they do not feel overwhelmed by unnecessary or uninteresting content. Targeted actions and offers: Companies can send special actions or offers specifically to certain segments, significantly boosting conversion rates. 4️⃣ Optimization of Resource Expenditure: Instead of sending extensive but often ineffective mass emails, companies can use their marketing resources more efficiently by developing targeted and relevant content. Overall, it becomes clear that Section Targeting is an effective strategy to overcome the disadvantages of the watering can approach in newsletter marketing and optimize communication with recipients. It not only promotes a better user experience but also helps achieve business goals more efficiently. At The 360 Review, we are happy to help you leverage the potential of your customer data more strategically and efficiently, and work with you to earn more shining awards in email marketing, CRM, and marketing automation than just the Watering Can Award! We, Sebastian Kuemmel and Kerstin Wagner look forward to hearing from you. P.S.: Fun is allowed! 😉 #the360review #sectiontargets #customercentricity #emailmarketingtrends #accountreviews #audits #emailmarketing

👍🏻 Be ready for 2025 and use this fall to thoroughly assess the current status of your digital marketing agendas. The rapid evolution of the digital landscape requires setting the course for the coming year now. Take the time to analyze existing strategies, identify optimization opportunities, and ensure that your marketing efforts are prepared for future challenges. We (Sebastian Kümmel and Kerstin Wagner) at 360 are ready to support you in this process. Visit https://lnkd.in/gaGg_p7P and discover what we can do for you! 💯 #the360review #getready #accountreviews #audits

We can help you make the most of your emails: Our expert audit assesses key aspects like email design, display, and performance. Our email review package is your opportunity to maximise the impact of your email campaigns, increase ROI and get ahead of the competition. Contact us for more information. #The360Review #CustomerEngagement #CRM #EmailMarketing

Do you feel like you’re not getting the most out of your ESP or Customer Engagement Platform? Or are you unsure about the effectiveness of your current set up and strategies? Growing complexity and rising costs associated with managing technology, coupled with less operational and strategic support from vendors can leave businesses with diminished ROI and low customer lifetime value. We empower you to excel in customer engagement with independent audits designed to optimise ROI & increase customer lifetime value. #The360ReviewAgency #CRM #CustomerEngagement

Take your customer engagement strategy to the next level with comprehensive and tailored audits of your customer engagement account and strategy. Tailored for businesses seeking to understand and improve current performance, optimise operational efficiency and excel in customer engagement, the 360 Review is for you if you’re looking to maximise the potential of your ESP or customer engagement platform. Follow along or contact our team for a personalised quote. #CustomerEngagement #CRM #EmailMarketing #SaaS #ROI #The360ReviewAgency

We thought we'd introduce ourselves: We're Kerstin and Sebastian - Co-Founders of The 360 Review. In 2023, we were both running our own established consulting businesses when we noticed some recurring themes while working with customers on their CRM and customer engagement programs: - Legacy MarTech stacks, data, and integration issues. - Low platform adoption and unknown or low ROI. - Insufficient support from ‘Customer Success’ teams and tech support. - Doubts if current set ups and strategies are in line with best practice. - A lack of benchmarks and competitor insights. That's why we've teamed up to bring a new service to market. Here at The 360 Review, we offer a range of services, but most start with one of our auditing packages designed for businesses seeking a better understanding and improvement of their current performance when it comes to customer engagement and platform adoption: - Comprehensive assessments of ESP & customer engagement platforms. - An objective review process and benchmarking. - Actionable insights & practical recommendations to improve ROI and CLTV. - Optimisation strategies to increase efficiency and maximise performance. - A guide to help you foster long-lasting relationships with your customers. - A clear idea of how well your customer engagement program performs and how it compares to those of your peers. If any of these challenges sound familiar or you are interested in learning more about our services, send us a message or visit our website to learn more and book a free call and quote. We're can't wait to hear from you and are excited for what's to come! #CustomerEngagement #CRM #AccountReview #AccountAudit #the360reviewagency #the360review

Do you know how many of your emails are ending up in the Spam folder? One of the biggest misconceptions about email deliverability is the assumption that simply clicking 'Send' guarantees that your email will reach your recipients' inbox. In reality, email deliverability and therefore the success of your campaigns depends on various factors such as: - your sender reputation - the quality of the content - engagement rates - email authentication - compliance with spam regulations, and much more. Without understanding these factors and your compliance with sender requirements, it's likely a part of your emails will never reach their intended target audience. To maximise email deliverability, it is important for senders to maintain a positive sender reputation, follow best practices and monitor their deliverability on a regular basis. The 360 Review offers comprehensive assessments and industry-standard tests to help you understand how many of your emails are landing in the inbox and improve your email deliverability long-term. Let's chat about how The 360 Review team can help you know if your emails are landing in your readers' inboxes and what other deliverability homework you may have to do. Drop us a message or book a free call via our website. #Deliverability #Inbox #CustomerEngagement #CRM #EmailMarketing #The360ReviewAgency