Blinking News’ Post

ISA Introduces Media Charter Playbooks To Tackle Key Challenges In Digital Adv The ISA Media Charter Playbooks represent a collaborative effort from industry leaders and stakeholders, encapsulating their collective expertise and commitment to fostering a media ecosystem that prioritises safeguarding the interests of brands, consumers and the advertising community Read full story on: https://lnkd.in/ggydye7C The Indian Society of Advertisers (ISA) | Sunil Kataria | Tejas Apte | Ankit Desai #ISA #MediaCharterPlaybooks #digitaladvertising Annurag Batra | Noor Fathima Warsia l Chetan Mehra

GroupM, WPP’s media investment group, has revealed the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over the last 12 months and shares projections for 2025 and beyond, finds that strong performance of the largest sellers of advertising and increased digital expansion have propelled growth in global advertising investment to 9.5 per cent this year. The industry will surpass $1 trillion in total revenue for the first time in 2024 (excluding US political advertising) and grow another 7.7 per cent in 2025 to reach $1.1 trillion. https://lnkd.in/e9R-9vRh

The Heads of Advertising Sectoral Groups (HASG) has officially responded to the Chartered Out-Of-Home Media Practitioners of Nigeria (Establishment) Bill, 2024, which has recently passed its second reading and is now awaiting a public hearing. In a press statement signed by its chairman, Mr. Lanre Adisa and shared with the media, the HASG expressed surprise and dissatisfaction with the proposed legislation, which aims to create a new regulatory body specifically for the Out-Of-Home (OOH) media sector. According to the HASG, the bill’s introduction was unexpected. “The Heads of Advertising Sectoral Groups (HASG) would like to state that the report concerning the Chartered Out-Of- Home Media Practitioners of Nigeria as detailed in the media – 10th of July 2024 (blueprint.ng) with a subsequent report/outlook on the 31st of July 2024 (brandcom.ng)- is news to us as a body representing the entirety of the marketing communications ecosystem. We learnt about it from the media as did everyone else. It was never presented to or discussed by the HASG at any point.” While it expressed empathy for the OOH sector’s desire for enhanced regulation, the HASG raised several objections to the bill, stating that the current regulatory framework, overseen by the Advertising Regulatory Council of Nigeria (ARCON), is already well-equipped to address emerging concerns within the sector. “As much as we empathize with the OOH sectoral body, after due consideration and detailed study of the bill, we believe that the extant regulatory apparatus as currently set up by the government is robust enough to accommodate and respond to emerging concerns. The Advertising Regulatory Council of Nigeria is well and able to integrate most of the elements contained in this bill (most of which are currently in line with the Advertising Law), whilst others are elements that need to be discussed and agreed with critical stakeholders at state and local government levels for meaningful resolution.” Read more https://lnkd.in/dA_PHSuW Source: brandcom.ng

With the recent spat between Publicis and WPP on who does Principal Based Buying 'best' (an odd concept) it's worth recalling the IPA's rules of membership: To be an IPA Member the agency has to: "Act(s) impartially and independently in the provision of advice and services to clients, and is not directly or indirectly controlled by, or under the authority of, any advertiser, media owner, supplier or other third party, which control, or authority may restrict its ability in any way to provide such impartial and independent advice and services." To remain a member, an agency has to: "Preserve its independent judgment, media neutrality and, in order to prevent any conflict of interest, ensure that it is not directly or indirectly controlled or owned by : ·                     an advertiser or group of advertisers. ·                     a media owner or group of media owners; or ·                     a supplier or group of suppliers primarily concerned with the provision of services to IPA members." In 2016 the IPA was granted a Royal Charter. To qualify for such an honour, any institution has to commit to: "Professional conduct: The organization must maintain high standards of professional competence and conduct." The current President of the IPA works for GroupM, WPP's media trading arm. The IPA does excellent work in the training and ad effectiveness arenas. I have been a Fellow of the IPA for over 40 years. IPA (Institute of Practitioners in Advertising).  

Today's report from Madison and Wall on IPG's results contains an interesting comment. Noting that IPG is behind Omnicom and Publicis in principal-based trading (aka Inventory or Proprietary Media), M&W states the following: "...because essentially all large clients by now accept that their agencies participate in these activities, additional growth opportunities will surely follow". Brian Wieser, CFA and his team are nearly always on the money but this time I'm not sure they are right. It is possible that all large clients know that their agency groups do this, but this is not the same as agreeing to do it. There are big advertisers who don't agree with the principle and practice of principal -based trading and do not allow it. The recent study by Association of National Advertisers showed that understanding of it is far from universal (although this wasn't only 'large' advertisers). Principal-based trading delivers very little advantage to advertisers compared to the benefits to the agency groups, and advertisers need to jump through many hoops if they agree to it but with limited upside. It is interesting that Publicis and WPP have engaged in trading blows over their reliance on this. It is far from certain that Principal-based media is the panacea it appears to be for the big groups. Steve Boehler

A list of Top 50 Spending Advertising Markets Worldwide As of 2024, the top spending advertising markets worldwide are experiencing notable changes in ad expenditure, reflecting the dynamic nature of the industry and its impact on global economies. Here is the list: United States – $422.3 billion China – $231.1 billion United Kingdom – $58.2 billion Japan – $55.83 billion Germany – $27.3 billion Canada – $22.94 billion France – $20.78 billion Australia – $19.43 billion Brazil – $17.82 billion South Korea – $17.31 billion India – $16.03 billion Italy – $11.7 billion Spain – $10.58 billion Russia $9.76 billion Mexico – $9.74 billion Netherlands – $7.69 billion Indonesia – $6.95 billion Switzerland – $6.69 billion Sweden – $6.44 billion Thailand – $4.79 billion Austria – $4.59 billion Poland – $3.87 billion Belgium – $3.63 billion Norway – $3.57 billion Argentina – $3.19 billion Philippines – $3.18 billion Denmark – $3.15 billion Singapore – $3.06 billion Turkey – $3 billion Czechia – $2.87 billion New Zealand – $2.72 billion Vietnam – $2.59 billion Saudi Arabia – $2.56 billion South Africa – $2.48 billion Iran – $2.36 billion Israel – $2.26 billion Colombia- $2.22 billon Chile – $2.09 billion Ireland – $1.93 billion Finland – $1.84 billion Portugal – $1.82 billion Malaysia – $1.76 billion Greece – $1.74 billion Egypt – $1.69 billion United Arab Emirates – $1.67 billion Qatar – $1.38 billion Peru – $1.27 billion Hungary – $1.19 billion Romania – $1.1 billion Nigeria – $0.96 billion Source of data: Statista and OnAudience

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8 percent growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised upward following the return to double-digit growth (+10.7 percent) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil and France… Read More At:- https://lnkd.in/gc_PvaxF dentsu #Global #AdSpend #forecast #digital #events #political #news #NewsUpdate #newsfeed #dailynews #IBWNews

📣 #Gemiusinsight How advertising is keeping up with global trends ? How is advertising changing, how is video advertising evolving and what future awaits digital outdoor? These were discussed during the debate “Development of the video advertising market: Are we doomed to global social media?”. The debate was created in cooperation between Gemius and Rzeczpospolita 🤝 Thank you for joining the debate: Grażyna Gołębiowska - Marketing Director of AMS, Member of the Management Board Agnieszka Parfienowicz -Managing Partner at GroupM Nexus Marek Zaborowski - Head of media at BNP Paribas Bank Poland Marcin Pery - President of the Management Board, Gemius Click the link to read an article and watch full debate 👉 https://lnkd.in/dKsKXt5t #gemius #gemius25 #debate #rzeczpospolita #AMS GroupM #BNPParibasBankPoland #advertising #advertisingmarket #video

Hot off the press! IAB Europe’s AdEx Benchmark Report for 2023 is here, revealing a resilient 11.1% growth in the digital advertising market across Europe, to reach an all-time high of €96.9 billion. 📈 Key findings include: Market Growth: European digital ad market grew by 11.1% in 2023, outpacing the U.S. growth rate of 7.3%. Top Markets: UK, Germany, France, Spain, and Italy accounted for 69% of the total ad spend. Turkey led with 50% growth. Fastest-Growing Formats: Social advertising grew by 18.2%, video by 20.9%, audio by 23.1%, and Connected TV (CTV) by 23.5%. For the first time, the report also includes quarterly data, offering deeper insights into market dynamics. 📘 Get your copy here - https://lnkd.in/e7jYZZyQ

Thanks AdNews Australia for including our founder, Alfie's recent comments on their article discussing the ad spend and the latest SMI data. “This two-speed market is creating distinct strategies: brands that are ready to take calculated risks using high-impact opportunities to gain market share, and those focusing on efficiency ensuring every dollar delivers measurable ROI." “As we move through 2024, this split will likely intensify. Whether your approach is bold or cautious, it’s crucial to stay adaptable and strategically aligned with the evolving landscape.” #economy #advertising