Paul Ince’s Post

Important ruling by the ASA for anyone using founders, advisers, directors, investors or any members of staff in their advertising. Two online ads for Huel and Zoe have been banned by the ASA as they featured endorsements by Steven Bartlett without acknowledging that he was an investor or director in the business in the ad copy. It is already common practice amongst journalists for example to put forward an investment or other involvement in a company, if they are writing an article about it and this ruling is common sense to protect consumers from endorsements, which are clearly not unbiased. https://lnkd.in/ehuqEBuw #advertising #ads #stevenbartlett #asa

Ads for Huel and Zoe featuring Steven Bartlett have been banned by the ASA for failing to make his financial involvement clear. Bit of a cautionary tale here. Social proof is powerful, but you've got to be transparent. - Genuine endorsements are extremely valuable! I think the brands actually missed a trick here by not making his financial involvement clear – he likes the products so much he put his own money into it? Why not say that? - Some will say that it's obvious these are ads, so the commercial relationship is clear. No one should be surprised that an investor would big up a product they're involved in. But there's a fine line. When it comes to health, people who are struggling with chronic conditions and desperate for solutions are more likely to throw their usual logic out the window because they want that glimmer of hope. Clarity is especially important when talking about health. - More generally, there's already SO much misinformation in health that being honest about what customers can really expect from your product is even more important. I feel that's a bigger issue here than financial arrangements. What do you think? Agree/disagree with the ASA decision? (Heather Pownall – this ties in with what we were talking about yesterday. Maybe a good example to share?) #HealthMarketing #Advertising https://lnkd.in/g9kaRD_g

🤨 Did you know that the first-ever documented use of the word "advertising" was way back in the 1650s? It popped up in a publication promoting the benefits of drinking...wait for it... 🍫 chocolate! Who knew that a beverage 🍷enjoyed for centuries had such an early connection to the world of marketing? It’s a fun fact that highlights how advertising, in some form, has been around for longer than we might think. And just like the evolution of advertising itself, the way we consume chocolate has drastically changed too - from a simple drink to a global phenomenon. What are some of your favorite ways brands have evolved their advertising to stay current and capture your attention? #AdAgency https://thewannagency

Centre issues advisory for ads on food and health products only The Ministry of Information & Broadcasting on Wednesday issued a fresh advisory, asking advertisers and advertising agencies issuing advertisements for products and services related to the food and health sectors to upload an annual self-declaration certificate on the platforms made available for the purpose. It is limited to the food and health sector only, meaning these sectors are only required to provide the self-declaration certificate annually. Accordingly, in view of the Supreme Court order dated May 7, 2024, and in suppression of the previous advisories dated June 3, 2024, and June 5, 2024, the advertisers/advertising agencies issuing advertisements for products and services related to food and health sectors have been advised to upload an annual self-declaration certificate on these platforms, as applicable.

Top 13 Advertising Brands with Unforgettable slogans. 1. Kid Tested Mother Approved (KIX Cereal) 2. Crazy Good (Pop Tarts) 3. Bring out the Sprite in you (Sprite) 4. It's got the goods (Campbell's Soup) 5. It's all in the mix - (TWIX) 6. Cool to the Core (Nestea) 7. Nobody Does it Like You (Hoover Vacuum Cleaner) 8. The Quicker Thicker Picker Upper (Bounty) 9. The best a man can get (Gillette) 10. Love at first Bite (Crunch & Munch) 11. Melts in your mouth, Not in your hands (M&Ms) 12. Taste the 🌈 (Skittles) 13. Just Do It (NIKE)

𝕌𝕟𝕕𝕖𝕣𝕤𝕥𝕒𝕟𝕕𝕚𝕟𝕘 𝔾𝕠𝕠𝕘𝕝𝕖 𝕊𝕙𝕠𝕡𝕡𝕚𝕟𝕘 𝔸𝕕𝕤 ℂ𝕒𝕞𝕡𝕒𝕚𝕘𝕟 ℙ𝕠𝕝𝕚𝕔𝕪 It is essential to understand the guidelines that guarantee a seamless advertising experience if you are managing a Google Shopping Ads campaign. Google has strict rules for everything from product specifications to ad content in order to optimize ad performance and consumer confidence. 📌Prohibited content:        ✔️Counterfeit goods       ✔️Dangerous products       ✔️Inappropriate content 📌Prohibited practices:      ✔️Irresponsible data collection & use      ✔️Misrepresentation 📌Restricted content:      ✔️Alcoholic beverages     ✔️ Copyrighted content     ✔️ Healthcare-related content    ✔️High Fat Sugar Salt Food and Beverage #GoogleMerchant #GMC #FixGMC #FixSuspension #ShoppingAds #kamrulhsuzon

Common mistakes that get your Tiktok seller account banned Supplements is a rising category on Tiktok Shop US. But it's a tricky category because you can easily fall into false advertising. Watch the video for a few common false advertising examples. Need help making sure your content and advertising is compliant with the US market rules? DM me and let's chat

Read a blog that helped me break down the difference between Advertising, Marketing, Sales, and PR in a very simple way . Made some small changes in the anecdote. ➡️ If a new bakery is opening in your neighborhood and you run an ad in the local newspaper saying 'Grand Opening of Sweet Delights Bakery this Friday', that's advertising. ➡️ If you hand out free samples of your best cupcakes at the local farmer's market, that's a promotion. ➡️ If a food blogger writes a glowing review about your bakery, that's publicity. ➡️ If you invite the blogger to your opening event and they enjoy it so much they share it with their followers, that's public relations. ➡️ And if you strategically planned all these actions to launch your bakery, that's marketing. Cheers to all thee marketers. Keep thriving! #marketing #Advertising #Business

𝕌𝕟𝕕𝕖𝕣𝕤𝕥𝕒𝕟𝕕𝕚𝕟𝕘 𝔾𝕠𝕠𝕘𝕝𝕖 𝕊𝕙𝕠𝕡𝕡𝕚𝕟𝕘 𝔸𝕕𝕤 ℂ𝕒𝕞𝕡𝕒𝕚𝕘𝕟 ℙ𝕠𝕝𝕚𝕔𝕪 It is essential to understand the guidelines that guarantee a seamless advertising experience if you are managing a Google Shopping Ads campaign. Google has strict rules for everything from product specifications to ad content in order to optimize ad performance and consumer confidence. 📌Prohibited content:        ✔️Counterfeit goods       ✔️Dangerous products       ✔️Inappropriate content 📌Prohibited practices:      ✔️Irresponsible data collection & use      ✔️Misrepresentation 📌Restricted content:      ✔️Alcoholic beverages     ✔️ Copyrighted content     ✔️ Healthcare-related content    ✔️High Fat Sugar Salt Food and Beverage #GoogleMerchant #GMC #FixGMC #FixSuspension #ShoppingAds #kamrulhsuzon

Vague claims have no place in advertising Yet, you see so many brands publish copy like: Fastest payments platform Purest beer Most reliable bank The greatest advertiser to live, Claude Hopkins believed: Vague claims had no place in advertising. Vague: Purest beer in the world Specific: We wash our bottles 7 times Vague: Working out makes you feel better Specific: Feel less anxious with a 45-minute workout Remember: -Specificity catches attention -Specificity gets the point across -Specificity drives action But vague is the enemy of conversion. If you want your ads to convert, ditch the vague claim. Take time to understand the product, learn the benefits it offers the customer, and get specific when you write ads. Did you see an ad with vague claims recently? Share it in the comments.