Bishal Dey’s Post

𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐋𝐒𝐀𝐬 𝐀𝐫𝐞𝐧’𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 (𝐚𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐅𝐢𝐱 𝐈𝐭) Is your law firm not getting the results you expected from your Local Services Ads (LSAs)? Wondering why? You’re not alone—lots of law firms are in the same boat. Let’s dive into why your LSAs might not be delivering and how to turn things around. 📍 𝐎𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 ▪️If your Google Business Profile isn’t up-to-date, it could be hurting your LSA performance. ▪️Make sure all your contact information is accurate so potential clients can easily reach you. ▪️Don’t forget to keep your business hours updated—people need to know when you’re available! ▪️An active profile tells Google that your firm is engaged and trustworthy. 📍𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 ▪️Google likes to show ads to people near your office. ▪️If your ads aren’t targeting the right areas, potential clients might not see them. Make sure your location settings are spot on. 📍𝐁𝐮𝐝𝐠𝐞𝐭 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬 ▪️Your budget affects how often your ads are shown. A budget that’s too low might mean you miss out on leads. ▪️If you’re seeing results, consider increasing your budget to keep the calls coming. 📍 𝐍𝐨 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 = 𝐅𝐞𝐰𝐞𝐫 𝐂𝐚𝐥𝐥𝐬 ▪️Google prefers to show ads from firms with reviews. If you don’t have any, your visibility could take a hit. ▪️Reviews build trust and help get your ads seen by more people. By focusing on these areas, you can improve your LSAs and attract more clients to your law firm. Need help getting more phone calls for your firm? Let’s chat! #LawFirmSEO #LegalMarketing #GetMoreClients #ContentMarketing #LocalSEO #GrowYourLawFirm

Here's the rule – if two businesses with the same category are too close, one might get filtered out for certain searches. The 200-foot rule is followed, but it's important to know that the filter considers the entire market, not just the immediate area. So, your location as a searcher affects how the local filter works. Imagine you're searching for something on Google, like personal injury lawyers. Google uses a filter, called the local filter, to organize and show the most relevant results. This filter has been around for a while, but it became more noticeable in 2016 with an update called Possum. The local filter works a bit like an organic filter, filtering out things it thinks are too similar or duplicates. One thing it looks at is the address and how close businesses are to each other. For example, if a bunch of personal injury lawyers use the same virtual office address (Regus), the filter may kick in. Now, here's the interesting part. The filter can either completely remove a listing or just push it lower in the search results. If your business is too similar to another one that's ranking higher, the filter might make your listing rank lower to diversify the search results. This happens a lot with lawyer listings. In one case, a lawyer's listing dropped from the first position to the sixth because it was filtered by another attorney in the same building. But later, when the filtered lawyer's listing was removed, the first lawyer's listing went back to the top position because it became more relevant. #googlefilter #googlebusinessprofile #200ft #localseo #seo

𝟒 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗔𝗿𝗲 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗟𝗲𝗴𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 And How They Can Transform Your Practice! These insights are crucial for your marketing strategy. Don't miss out on a powerful way to boost your legal practice's visibility and client acquisition. ➜ Swipe and discover the benefits.. --------------------------------------- ♻️ Repost. Spread the knowledge. Want to enhance your legal marketing with Google Ads? Let’s connect. DM me ‘Google Ads’ PS: Were you aware of these benefits? #legalmarketing #googleads #PaidAds #Google

If your law firm isn’t getting enough clients, Something needs to change. You might be in the wrong market where no one needs your help. Or you aren’t visible for the keywords your clients are searching. Did you know? 30-40% of new clients for law firms come from Google searches. And satisfied clients carry your references. Here’s what you should do: → Create a user-friendly website. → Build service pages around what clients search for. → Detail the services you offer. → Publish informative articles regularly. → Build authority through client feedback and quality backlinks. → Track performance in Google Search Console and adjust as needed. P.S. Which of these tips will you start using first? 💬 Drop your thoughts ♻️ Share with your network 🔔 Follow for more tips #SEOtips #LawFirm

During a recent client meeting, I had a wake-up call. As I rambled on about the importance of being everywhere, I noticed their eyes start to get heavy. That's when I heard my Father's voice in my head saying, 'Make it simple, stupid.' And he was right. A simple Google search revealed that the largest search engine in the world believes that in today's technology-driven world, more potential clients are turning to Google search to find legal services. According to Google, people find lawyers in the organic search results, the only place they don't get directly paid for. This means that optimizing and updating your website with new content is crucial. It enables law firms to maximize their online visibility, attract qualified leads, and ultimately grow their business. If the biggest search engine in the world is telling you that your firm's website is the most important thing, why do so many firms think their website isn't important? Is your firm appearing in the organic results? Reach out with questions. #thomsonreuters #Findlaw #websiteseo #websites #lawfirms #lawyers

A 2023 Martindale study revealed that on top of long hours and difficult clients... The number one thing that law firms struggle with is consistently generating high quality new case leads. This matches up with our experience working with firms over the past decade. The reason for this is that there is a huge misunderstanding about how & where you should be spending your hard earned money. We see this constantly & it also matches up with the data on what law firms are currently investing in. Way way too much money is going into billboards, radio spots, print ads, social media, sponsorships, PR, email marketing & other "direct response" strategies that not only are super pricey... but, also don't work well. When I say "don't work" I do not mean it's not possible to get clients using these strategies. It's possible to get clients using all of them. BUT- the vast majority of firms that deploy these campaigns do not get what they're looking for in terms of consistent case loads & return on their marketing spend. This is why a recent survey of 1,000 firms found that 88% are unhappy with their current marketing results. They're simply spending in the wrong places. 80%-90% of high quality new case leads are going to come from search first platforms. It's just that simple. Now, you might be saying, "well, I've tried investing in Google and it didn't work." If that's the case you worked with the wrong team and/or deployed the wrong strategies. Google search has many products & over the past 12+ months Google has completely changed how they display their search results to users looking for law firms. Things that worked two years ago can get zero results currently. You have to work with a team that only specializes in generating high quality case leads through Google search. Most of the agencies simply don't know how to do this properly. If you want to grow your firm, bring in a consistent number of high quality case leads every month & take market share from your local competition... You have to figure out Google. It's that simple. There is no debate. Figure it out and get everything you want. Don't figure it out and you'll never get what you're looking for. That's the truth.

🚨 Law firm owners! 🚨 Is your Google Business Profile verified and optimized? If not, you're missing out on potential clients! 🤔 Once your listing is live, wait 24-48 hours and search for your brand on Google. If it’s not showing up, take action. 🧐 Don’t forget to link your social profiles to your Google Business Profile too! This strengthens your presence and could make a big difference, especially since Google may remove Google Posts soon. Stay ahead of the curve and keep your listing updated! 🚀 ✅ Tip: The more complete your profile, the more visibility you can get! #LawFirmSEO #GoogleBusinessProfile #LawFirmMarketing #LocalSEO #DigitalMarketing #SEOtips #ClientAcquisition #LawyerMarketing #CaseyMeraz #JurisDigital #GoogleOptimization #LegalMarketing

Is your law firm tired of spending money on ads that just don’t work? You’re not alone... This firm felt the exact same way. They felt like they had tried absolutely everything—purchasing leads, online directories, SEO—and still weren’t getting the clients they needed. Does all this sound familiar? Our latest case study shows exactly how we transformed their unprofitable ad campaigns into a powerhouse of client acquisition, delivering an 8X return on ad spend. Here's what it covers: - The mistakes they made and why their previous methods failed. - The exact strategy we used to turn things around. - How you can apply these insights to see immediate improvements in your own law firm. Stop wasting money on ads that don’t deliver. Read the full 5,000-word case study now: https://lnkd.in/gWpMkj_q

Today in #QuickMarketingWins, a new way small and solo firms can gain more qualified leads (more effectively!)... Google's recently made its excellent local business offering - Google Local Services Ads (LSAs) - available to London-based firms. You're probably thinking, "Google Ads? Seen it. Tried it," but Google LSAs for lawyers ≠ Google Ads for lawyers. They're newer, different and, in many ways, better. Why? ⭐ LSAs appear at the very top of Google’s search results page - Ie. before standard Google Ads, before Google maps, and before organic search results. ⭐ Firm's pay only for leads, not clicks - Unlike Google Ads, LSAs will only charge you for each call or message they generate (instead of charging you every time someone simply clicks on your ad). ⭐ LSAs are much easier to set-up and manage than classic Google Ads - There’s really no reason a small firm could not initiate and run LSAs on its own. We've just written a detailed article all about the ins-and-outs of LSAs for law firms. 🔍Check it out here: https://buff.ly/3P5ZP5t #DigitalMarketingTips #LegalMarketing #RatioDigitalMarketingStudio #SmallLawFirmMarketing

𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: How Marketerio Digital Helped a Personal Injury Attorney Achieve #1 Local SEO Ranking in 2 Months! In just 2 months, Marketerio Digital transformed a Pompano Beach law firm's local SEO! They went from an average position of 16 on Google Maps to the coveted #1 spot across miles from their office! 𝐇𝐨𝐰 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨 𝐢𝐭? Through strategic link building, intelligent Click-Through Rate (CTR), and harnessing the power of localized traffic via Facebook. Our tailored approach propelled our client to the top spot, driving more leads and visibility than ever before. 𝐖𝐚𝐧𝐭 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦? It all starts with a free comprehensive audit of your Google Business Profile (Google Maps) listing, performed in front of you on a Zoom call. Book here >>> https://lnkd.in/e7rz_-kp Let's see how we can help you dominate your local market and get more cases for your practice! If you prefer to text or don't have time for a call, feel free to message us to discuss your goals.