About
Attention Attorneys: Is Your Law Firm Struggling to Attract High-Value Cases…
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Articles by Casey
Activity
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Is your law firm reaching its local audience effectively? For law firms, local visibility is more than just a checkbox—it’s a necessity. Local SEO…
Is your law firm reaching its local audience effectively? For law firms, local visibility is more than just a checkbox—it’s a necessity. Local SEO…
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Unlocking Local SEO for Law Firms: The Power of the Right Google Business Profile Settings 🌟 Did you know that even small tweaks to your Google…
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Stop chasing MQLs. Focus on SQLs. The real value isn’t in collecting leads—it’s in converting the right ones. Here’s how to make the…
Stop chasing MQLs. Focus on SQLs. The real value isn’t in collecting leads—it’s in converting the right ones. Here’s how to make the…
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Experience
Education
Licenses & Certifications
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Yext Certified Partner
Yext
Issued -
SEO Toolset
Bruce Clay Inc.
Issued -
A+ Certification
CompTIA
Issued -
LRT Associate Certificate
Link Research Tools
Volunteer Experience
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Various Roles
Civil Air Patrol
- 10 years 1 month
Children
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Speaker & Teacher
CLIMB - Colorado Local Internet Marketing for Business
- Present 12 years 11 months
Education
CLIMB helps educate business owners, marketers, and those interested in SEO learn about proper organic and local SEO techniques. Each session covers a different internet marketing subject where we do a deep dive with a Q&A at the end.
Publications
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Click Study: The New 3 Pack & Where Users Are Clicking
Juris Digital
Google updated the way local results are displayed. I conducted a click test study to see where users are now clicking.
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5 Law Firm Website Mistakes You Need To Fix
Lawyer SEO Marketing
Simply being a lawyer is not enough to gain business these days. Your site is in competition with the world, not just your local firms. Typically we like to share tips on how you can be better than your competition. But at the same time there are common mistakes that I see every day looking at legal websites. Don’t make these mistakes.
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How to Preform The Ultimate Local SEO Audit
Amazon
Do you want to increase your online visibility in Google's local search? Have you tried everything you can think of yet you're still having troubles showing up in search results? If so, this is the book for you.
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Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
Moz
Learn how to improve your Local SEO Rankings by finding and cleaning up bad data on the internet.
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Finding and Building Citations Like an Agency
Moz.com
Have you ever wondered how SEO Agencies build your citations? Read this guide and speed up your processes.
Courses
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Link Research - LRT Certified
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SEO Toolset
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Yext Certified Partner
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Projects
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GJEL Accident Attorneys
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GJEL Accident Attorneys: 10x Growth in High-Value Cases
Challenge
GJEL Accident Attorneys struggled to attract high-value serious injury and wrongful death cases, stand out in competitive markets, and convert leads efficiently.
Solution
We implemented a comprehensive strategy:
Data-driven forecasting model
Aggressive SEO campaigns
Strategic geographical expansion
StoryBrand implementation for higher conversions
Implementation
Created 12-month forecast…GJEL Accident Attorneys: 10x Growth in High-Value Cases
Challenge
GJEL Accident Attorneys struggled to attract high-value serious injury and wrongful death cases, stand out in competitive markets, and convert leads efficiently.
Solution
We implemented a comprehensive strategy:
Data-driven forecasting model
Aggressive SEO campaigns
Strategic geographical expansion
StoryBrand implementation for higher conversions
Implementation
Created 12-month forecast with monthly KPIs
Optimized content for high-value case types
Developed location-specific strategies for new offices
Rewrote website using StoryBrand framework
Results (After 12 Months)
Case Volume: 10x increase in high-value cases
From 5 to 50+ per month
SEO Performance:
385% increase in organic traffic
#1 rankings for 78% of targeted keywords
250% increase in organic lead generation
Expansion:
Opened 3 new profitable office locations
Conversion Rates:
Website conversion: 2.3% to 7.8%
Landing page conversion: 215% improvement
Revenue Impact:
650% increase from high-value cases
1,250% return on marketing investment
Client Testimonial
"The results have been extraordinary. Their forecasting was spot-on, SEO strategies dominant, and StoryBrand implementation transformed how we connect with clients. We're getting the right cases, and our firm has grown beyond what I thought possible." - Attorney Andy Gillin, GJEL Accident Attorneys
Conclusion
Our data-driven strategy, combining forecasting, SEO, expansion, and StoryBrand principles, led to exponential growth in GJEL's most desired case types, significantly boosting their case quality and revenue.
Honors & Awards
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Top 35 Local SEO Leaders to Follow
Integrated Digital Marketing
Found here on the Integrated Digital Marketing Blog: http://www.integratedigitalmarketing.com/top-35-local-seo-leaders-to-follow/
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20 Local SEO Experts Reveal Their #1 Ranking Tips & Tools
Matthew Woodward Blog
Found on Matthew Woodward's blog here: http://www.matthewwoodward.co.uk/tips/local-seo-expert-strategies-tools/
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Top Contributor to Local Search Forum
Local Search Forum
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2014 Local Search Ranking Factors Survey
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2013 Local SEO Ranking Factors
Moz
I was elected as a contributor to the Moz 2013 Local Ranking Factors Study
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2015 Local Search Ranking Factors
Moz.com
Languages
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English
Native or bilingual proficiency
Recommendations received
1 person has recommended Casey
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