Casey Meraz

Casey Meraz

Denver Metropolitan Area
10K followers 500+ connections

About

Attention Attorneys: Is Your Law Firm Struggling to Attract High-Value Cases…

Services

Articles by Casey

Activity

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Experience

  • Juris Digital Graphic

    Juris Digital

    Denver, Colorado

  • -

  • -

    Greenwood Village

  • -

    Greenwood Village, CO

  • -

  • -

    Castle Rock, CO

  • -

    Englewood, Colorado

Education

Licenses & Certifications

  • Yext Certified Partner

    Yext

    Issued
  • SEO Toolset

    Bruce Clay Inc.

    Issued
  • A+ Certification

    CompTIA

    Issued
  • LRT Associate Certificate

    Link Research Tools

Volunteer Experience

  • Various Roles

    Civil Air Patrol

    - 10 years 1 month

    Children

  • Speaker & Teacher

    CLIMB - Colorado Local Internet Marketing for Business

    - Present 12 years 11 months

    Education

    CLIMB helps educate business owners, marketers, and those interested in SEO learn about proper organic and local SEO techniques. Each session covers a different internet marketing subject where we do a deep dive with a Q&A at the end.

Publications

Courses

  • Link Research - LRT Certified

    -

  • SEO Toolset

    -

  • Yext Certified Partner

    -

Projects

  • GJEL Accident Attorneys

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    GJEL Accident Attorneys: 10x Growth in High-Value Cases
    Challenge
    GJEL Accident Attorneys struggled to attract high-value serious injury and wrongful death cases, stand out in competitive markets, and convert leads efficiently.
    Solution
    We implemented a comprehensive strategy:

    Data-driven forecasting model
    Aggressive SEO campaigns
    Strategic geographical expansion
    StoryBrand implementation for higher conversions

    Implementation

    Created 12-month forecast…

    GJEL Accident Attorneys: 10x Growth in High-Value Cases
    Challenge
    GJEL Accident Attorneys struggled to attract high-value serious injury and wrongful death cases, stand out in competitive markets, and convert leads efficiently.
    Solution
    We implemented a comprehensive strategy:

    Data-driven forecasting model
    Aggressive SEO campaigns
    Strategic geographical expansion
    StoryBrand implementation for higher conversions

    Implementation

    Created 12-month forecast with monthly KPIs
    Optimized content for high-value case types
    Developed location-specific strategies for new offices
    Rewrote website using StoryBrand framework

    Results (After 12 Months)

    Case Volume: 10x increase in high-value cases

    From 5 to 50+ per month


    SEO Performance:

    385% increase in organic traffic
    #1 rankings for 78% of targeted keywords
    250% increase in organic lead generation


    Expansion:

    Opened 3 new profitable office locations


    Conversion Rates:

    Website conversion: 2.3% to 7.8%
    Landing page conversion: 215% improvement


    Revenue Impact:

    650% increase from high-value cases
    1,250% return on marketing investment



    Client Testimonial
    "The results have been extraordinary. Their forecasting was spot-on, SEO strategies dominant, and StoryBrand implementation transformed how we connect with clients. We're getting the right cases, and our firm has grown beyond what I thought possible." - Attorney Andy Gillin, GJEL Accident Attorneys
    Conclusion
    Our data-driven strategy, combining forecasting, SEO, expansion, and StoryBrand principles, led to exponential growth in GJEL's most desired case types, significantly boosting their case quality and revenue.

Honors & Awards

  • Top 35 Local SEO Leaders to Follow

    Integrated Digital Marketing

    Found here on the Integrated Digital Marketing Blog: http://www.integratedigitalmarketing.com/top-35-local-seo-leaders-to-follow/

  • 20 Local SEO Experts Reveal Their #1 Ranking Tips & Tools

    Matthew Woodward Blog

    Found on Matthew Woodward's blog here: http://www.matthewwoodward.co.uk/tips/local-seo-expert-strategies-tools/

  • Top Contributor to Local Search Forum

    Local Search Forum

  • 2014 Local Search Ranking Factors Survey

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  • 2013 Local SEO Ranking Factors

    Moz

    I was elected as a contributor to the Moz 2013 Local Ranking Factors Study

  • 2015 Local Search Ranking Factors

    Moz.com

Languages

  • English

    Native or bilingual proficiency

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