Better Than Booze’s Post

St Patricks Day - 17th March In need of promotional St Patrick’s day signs, stickers, display boards or merchandise to boost your sales or seek new customers. We can help! If your hoping you can channel some good luck to boost St. Patrick’s Day sales this year? This is a perfect time to attract more business. With people looking for fun ways to celebrate, this is the perfect time to grab attention. St. Patrick’s Day will be over before you know it, so don’t leave the success of your promotions to chance. You could also use this time to go Eco, so instead of the usual wearing, eating and drinking green items why not focus on going “green” or eco-friendly throughout whole of March. We can offer many eco-friendly merchandise ideas

PlaceMakers: Reimagining the instore experience 🛠️ As New Zealand’s largest supplier of building materials and hardware, PlaceMakers recognised the need to evolve in a fiercely competitive market where time is a critical resource for trade professionals. With this in mind, we worked together to redesign their New Lynn branch, transforming it into a one-stop solution for builders and contractors. Streamlining the experience to make running their business easier. Through our Envisioning Shakeout Sessions, we identified key opportunities for improved customer engagement and operational efficiency. Phase 1 introduced a revamped trade hall, a new in-store café, and optimised category layouts, delivering a seamless, efficient experience that has already exceeded expectations. Watch this space for Phase 2!

It's often in the broken things that genius occurs! And that's exactly what Molson Coors Beverage Company did when they turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad and caused a square in the screen to break and go black. Not the first time this has happened...but certainly the first time a company has masterfully made it work in the favor. Coors' marketing team went to work: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. AND...Coors isn’t the "official beer sponsor" of the baseball league or Ohtani, and therefore, this cost $0 in sponsorships or endorsements. Smart marketing...understanding an audience group, tapping into a shared experience, and making the brand part of the community.

If you are after a read, I wrote a little about what it means to be joining the TradeMutt team, along with a little more of an insight into my career and how the change process has been for me! https://lnkd.in/gt87rV7r

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Why Buy Flint & Walling? Let's see what Grant G from H.D. Fowler has to say "When I have a customer that needs dependable pump products backed by first class customer support, I choose Flint and Walling. When I need guidance on sizing a pump and I'm not sure where to turn, I know that F&W is always available to lend a hand. And, although a rare occurrence, I know that if there ever is a defect or issue with a F&W pump, a representative will make themselves readily available to solve the problem, and make things right for the end user.” This feedback truly reflects our commitment to excellence. At Flint & Walling, we offer dependable products and exceptional support. If you need expert advice on pumps, you can always count on us. Thanks so much, HD Fowler, for your kind words and continued partnership! 🙏 Curious about our summer promo? Fill out this Google form to get all the details! 🌞🛠️ https://lnkd.in/gWupEwUE #FlintAndWalling #CustomerTestimonial #DependableProducts #ExceptionalSupport #SummerPromo

Years ago, I designed and created the visual identity and direction of the NHL’s uniforms. So naturally, when the Professional Women’s Hockey League (PWHL) launched this season, I was hyper tuned-in to each team’s uniform design and brand identity. For me, it’s much more than chosen colors and symbols—when design and empathy join together, they can create meaningful changes to existing norms. In the video below, you can see how a simple observation can lead to a powerful gesture of support: some PWHL players have longer hair that covers the traditionally designated area for last names. Noticing the need for change, sponsors switched the placement of their brand names, creating a new space for player’s nameplate underneath their number — a solution that both honors the brand and athletes. Simple, but effective. And it says a lot about the strides we’re making to finally give women’s sports the support and visibility they deserve. From the NCAA’s newest all-time leading scorer Caitlin Clark, the trailblazing USWNT, the incomparable Serena Williams, and so many more, their sacrifices, achievements, and names, should be seen (and known) by us all. #InternationalWomensDay #IWD #design https://lnkd.in/e2FqkvHE

Let’s GO

When you and your team are striving to increase Locker turn rate and finally get all lockers filled to full capacity. You take a moment and say, see it can be done. Just moments after this picture customers picked up orders from their lockers and we strive to fill and see it happen again. Take time to celebrate the small milestones. Have fun with it because that moment of acknowledging all the hard work, the coaching to course correct, seeing the numbers increase and just as fast decrease (in this situation is a positive because customers are getting product) can sometimes make the journey feel out of reach. When you celebrate your wins. It makes it memorable. It reinforces that you see thier dedication to make it happen.

Tomorrow is the Fourth of July and Keystone Light is ready for the festivities. The brand released a limited-edition, patriotically-themed package of its standard lager beer in honor of our U.S. service members. The American flag not only frames the box but also adorns each can. Consumers praised the star-spangled look: 68% preferred to purchase the limited-edition design, while only 32% preferred the original package. One consumer shared, “I like the red, white and blue package with the USO and support for service members. My spouse is a veteran, so this means a lot to us and all who support the military.” Another said, “The packaging is perfect for the upcoming 4th of July. It's very patriotic looking and eye-catching.” A salute to you, Keystone Light! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Molson Coors Beverage Company Soulsight