Betclic Group’s Post

Chapter 2 of Backlash's Future of Sport report has landed 🏂 Created by TBWA's cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In our second chapter, we explore how and why expressions of fandom are evolving, offering guiding principles for brands looking to make an impact. Download the report - https://lnkd.in/gAhMkvtk #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

Future of Sport Chapter 2 is now LIVE! 🎾🏏🥊 Created by TBWA’s cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In chapter 2, they explore how and why expressions of fandom are evolving. 👥 But before we look at the innovations that are changing fandom, we must first understand the human behaviors that won’t change: a sense of shared fiction, reverence for athletic heroes, and the need for social identity. Download the report at backslash.com to learn why future strategies should be rooted in these fundamental motives of fandom to have true staying power. #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

ICYMI: Revisit the valuable insights Mastercard marketers shared on reaching U.S. Hispanics through fútbol, and connecting with our audience through culturally-relevant content produced by our Así Sports. Watch the full recording here: https://lnkd.in/ezjD-KHU

💡 1/2 way through this incredible cMBA course with Cannes Lions International Festival of Creativity. Thoroughly enjoying becoming more educated and invigorated about how 'the work' is created and made to elevate brands and drive business performance through creativity. 💖 Learning how to judge creative with The LIONS cMBA Idea Toolbox | Creative evaluation tools has been truly amazing. My favorite approaches are FCB's 456 scale and AB InBev's Creative Spectrum. Judging previous work and 'acting' like a judge for LIONS categories is a part of our studies. Using these eval tools really helped me judge this week's creative work. New goal: BE a CannesLIONS judge 😎 . The live sessions weekly, with select chief creatives at agencies and brands, have shared so many terrific insights including "how to create brave and bold work". Nancy Crimi-Lamanna I will carry that phrase forward forever! Other highlights this week: "Think in Verbs, don't think in Nouns" for your brief's success, #love Ali Cheikhali and finally, what an excellent piece of advice sam southey to "Trust the fearless version of me!" 🤗 #canneslionscmba #cannelions #learnandgrow #creativity

What a panel at yesterday's AdNews L!VE Adelaide event! Joining dentsu's own Danny Bass on stage was SA Premier Peter Malinauskas, saying that South Australia's advertising industry is crucial in furthering the state's economic growth as it delivers trustworthy information. Read more below. #carat #southaustralia #adelaide #dentsu #AdNews #advertising

On Dove, we consistently put creativity at the heart of the business. Last week I learned that more than 30000 pieces of creative work are submitted to Cannes Lions every year. Out of it, only a 10% gets shortlisted and around 3% get to win a Lion. The Festival is massive, and the quality of the work is stunning. I recommend taking some time to check out the cases that got shortlisted this year, they are a tremendous source of inspiration for any marketeer willing to raise their game for the brand you’re working. Dove participated this 2024 as we’ve been consistently doing over the past years, and we couldn’t be happier with the outcome: 2 Gold, 5 Silver and 6 Bronze Lions, and what is more important, our work got shortlisted 42 times by jurors in different categories, which is the true recognition of the quality of the work and a confirmation of our commitment to put creativity front and centre of Dove. Clarity, consistency and working with great talent have been fundamental for us in our creative journey. Check Alessandro Manfredi recent post if you want to know more about that. Also have a look into the work that got us there: Code My Crown - https://lnkd.in/eubjc4hp #faceof10 - https://lnkd.in/eSaaUmgi #LetHerGrow - https://lnkd.in/eRmjcAsS #TurnYourBack - https://lnkd.in/eMcTunHp Cost of Beauty - https://lnkd.in/e2eDC4Mu #KeepBeautyReal - The Code - https://lnkd.in/epHcruC4 Extremely proud of all our team in Dove driving the work. Together with the different agency partners, they are one team that with great talent and effort make things happen. And there is always LOTS of effort behind getting work that manages to stand out this way. Thanks everyone for all the passion and energy you put everyday into Dove. Edelman, SOKO, Ogilvy, Media.Monks. Personally, my best experience in Cannes was seeing the support that Dove has from so many creatives, marketeers and talent in the industry who believe, like us, that creativity, beyond building great brands, has also the potential to change and move our society forward. Together, let’s keep changing beauty. #LetsChangeBeauty #Dove #CannesLions #RealBeauty #Creativity 

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

I counted the Cannes Lions entries so you don't have to! 😉 Total entries are down 1.1% from last year. But don't cry for Cannes; they still pulled in an estimated $36M on entry fees, alone. The Mobile category was retired and a new Luxury & Lifestyle category was added. Beyond those category changes, it's interesting to see the entry trends—what attracted more entries and what fell? Innovation, Social & Influencer, and Creative Commerce are ⬆️. Pharma, Entertainment for Gaming, and Creative B2B are ⬇️. ADWEEK reports that total entries are down 38% from the high-water mark of of 2016. But attendance and revenue are up; the festival generated $129M in 2023. Click through the report below to see the numbers. #CannesLions #FestivalOfCreativity #FestivalOfMoney

Capturing the Legends: Highlighting VIPs Like Luc Longley & Gary Payton at Panorama Club 🎥 We had the honour of creating a highlight reel for Panorama Club’s latest VIP event, featuring none other than NBA legends Luc Longley and Gary Payton. Moments like these go beyond just filming; they’re about preserving the energy, charisma, and unforgettable presence of true sports icons. We specialise in VIP event coverage where we capture every meaningful interaction, every exclusive moment, and every highlight that makes these events exceptional. Our approach ensures the experience doesn’t just get recorded, it resonates. 🔹 Here’s what makes our VIP coverage unique: ✨ Iconic storytelling: Whether it’s NBA champions or brand ambassadors, we craft stories that spotlight their impact. ✨ Precision with personality: Every detail matters to capture the personalities that inspire, lead, and entertain. ✨ Fast, impactful delivery: We know timing is essential, delivering engaging content quickly so the story can be shared while it’s still fresh. If you’re hosting VIPs and want to preserve their legacy, let’s talk about bringing their story to life. #EventMarketing #LucLongley #GaryPayton #LUDIOXMedia