Best Case Scenario | Event & Marketing Company’s Post

Elevating the Future of B2B Events! At ai:NOW we're transforming B2B networking with our tailored, tech-forward approach, delivering experiences that are anything but ordinary. We specialize in bespoke, high-impact events designed to foster genuine, lasting connections. Whether it’s a roundtable of industry trailblazers or a focused series of workshops, our events go beyond traditional networking—focusing on meaningful engagement and true value creation. What sets ai:NOW apart? It’s our unwavering audience management philosophy. We believe that meaningful relationships are built on insight-driven discisson, which is why we meticulously craft every event to match relevant, high-quality attendees with the specific needs of our sponsors. This approach not only enhances engagement but ensures exceptional retention rates - because attendees don’t just participate, they continue the conversation. At ai:NOW we’re proud to have seen that commitment to connection over crowd size and of quality over quantity cultivate long term relationships from our events because, in the business world, the right conversation makes all the difference. We guarantee a mimumum of four, 1-2-1 post event meetings for our sponsor from each event and in 2023/4 we delivered 33 events across Europe and North America, resulting in 177 post event 1-2-1 meetings and 19 new clients for our sponsors. Get in touch to learn how we can build the right group, with the right focus for you.

Even in today's digitally focused world, in-person trade shows offer special benefits that online interactions can't match. Here 6 reasons why you should be at the next trade show in your area: 𝟭. 𝗚𝗿𝗲𝗮𝘁 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Trade shows bring together industry leaders, innovators, and decision-makers. You get the chance to meet potential clients, partners, and even competitors face-to-face, building relationships that help grow your business. 𝟮. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: These events put your brand in front of thousands of interested attendees. This boosts your brand's recognition, attracts new customers, and generates high-quality leads. A well-designed booth and engaging presentations leave a lasting impression. 𝟯. 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Gain real-time insights into industry trends, customer preferences, and competitor strategies. Watching your competitors up close provides useful information to improve your products and marketing strategies, keeping you ahead. 𝟰. 𝗛𝗶𝗴𝗵 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁-𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: While trade shows require an investment, the return can be substantial. The concentrated exposure to a targeted audience, combined with the potential for high-quality leads and valuable insights, often justifies the costs. Using platforms like **Lodago Events** can make event management easier when it comes to automated meeting management, having a live view of your teams availabiity, and integrating your lead generation activities with tools like Gmail, Outlook, and CRM systems. 𝟱. 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: These events are ideal for introducing new products. Attendees get a first look at your innovations, creating buzz and anticipation. Immediate feedback helps refine your offerings, while media coverage amplifies your launch. 𝟲. 𝗧𝗼𝗽 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Benefit from seminars, workshops, and speeches by industry experts. These sessions keep your team updated on the latest knowledge and best practices. Meeting different attendees helps your sales team improve their pitch, making them more effective. --- 🔗 Learn how Lodago Events can boost your trade show ROI: https://bit.ly/3PU9ETK #TradeShows #Networking #LeadGeneration #LodagoEvents

Crystal ball gazing is in full force across businesses. Companies everywhere are evaluating their marketing and sales efforts, predicting which strategies will work, and deciding how to allocate their 2025 budgets. A key question they’re asking: What lead-generation tactics are best for them? SageFrog’s 2025 B2B Marketing Mix report gives event speakers some insight into what to expect from industry association events. Their survey found that almost half of the respondents said in-person tradeshows and events are the top lead-generation tactics. Virtual events and webinars are second, close behind those. Top Lead-Generation Tactics: Insights for Event Speakers Event speakers play a pivotal role in driving the success of top lead-generation tactics, especially as industry association events prioritize in-person engagement. This trend for in-person events presents an opportunity to enhance their visibility, secure more prominent speaking slots, and leverage sponsorship deals. Here are two things speakers can capitalize on: • Attendance at industry association events is critical. Drawing the right crowd is a top priority for these groups to fill their sponsorship and trade floor slots. Organizers will choose more prestigious keynote speakers to create excitement and industry media attention. A speaker’s popularity and prominence will be major speaker selection criteria in 2025. • Sponsorship opportunities will skyrocket. Check out the bottom of the lead generation list: speaking and panel discussions are at 20%. This is good news for keynote speakers who add concurrent sessions to their deals and sponsored speakers whose workshops are underwritten by corporations. Yes, AI remains the budget’s 500-pound gorilla. However, direct experience shows that face-to-face networking generates leads. Speakers who boost their prominence will be seen as the conduit to these top outcomes. (Read SageFrog's report: https://lnkd.in/gCSAHRM6) #LeadGeneration #Marketing #Events #EventMarketing

Is now the right time for your next B2B event? Last week I shared my top tips for optimising events, but when does it make sense to host a B2B event. Here's 10 Ideal Times to Host an In-Person Event 1. 🚀 Product Launch: Invite clients, prospects, partners and the press to create a launch event to remember. 2. 🙏 Customer Appreciation: An event is a great way to say thank you to your customers and strengthen relationships. 3. 🎂 Milestone Celebration: Share achievements along your journey with key stakeholders by marking the occasion with a get together. 4. 🎓 Educational Workshop: Position yourself as a thought leader, and give your audience valuable educational content. 5. 🏙️ Industry Conference: Gather industry leaders to discuss trends, challenges, and opportunities and take control of the agenda. 6. 🤝 Networking Event: Whether you're looking for feedback or you need new leads, an event can help you make valuable connections among industry professionals to grow your business. 7. 👥 Panel Discussion: Dive deep into topics relevant to your industry with experts and maximise reach and demand gen with your pre and post marketing activity. 8. 🏆 Award Ceremony: Recognise excellence within your industry and set the standard. Or encourage certain behaviours by hosting a company award ceremony for your employees. 9. 💷 Investor Meeting: Showcase your growth and future potential to current and prospective investors. Get them knocking down your door for your next funding round. 10. 🔗 Partnership Kickoff: Celebrate and initiate new strategic partnerships, bring your clients and prospects together to foster new and upsell opportunities. Each scenario gives you a unique chance to engage, strengthen relationships, and drive business forward. Which event could propel your company forward this year? #B2BEvents #Networking #BusinessGrowth #IndustryLeadership #EventMarketing

In the world of B2B marketing and sales, building authentic connections is key to driving growth. Conversational events like roundtables are an effective way to develop meaningful relationships, uncover insights, and position your brand as a thought leader. Why Host Conversational Events? Here are a few of the top benefits of these intimate gatherings: ✅Discover Hidden Insights: Open discussions reveal valuable perspectives on your audience’s challenges and goals, enabling you to fine-tune your strategies. ✅Strengthen Relationships: Casual, trust-building conversations help you form genuine connections with prospects, partners, and industry peers. ✅Identify New Opportunities: Engaging with potential customers can uncover leads and spark new business collaborations. ✅Boost Your Brand’s Credibility: Sharing expert insights and facilitating thought-provoking dialogue can position your company as an industry leader. ✅Gather Actionable Feedback: Direct input from attendees helps refine your offerings and align them with market needs. Maximizing the Impact To ensure your conversational event leaves a lasting impression: ☑️Value-Driven Content: Focus on topics that matter most to your audience. ☑️Interactivity: Use Q&A sessions, live polls, or group discussions to keep engagement high. ☑️Encourage Networking: Create opportunities for attendees to connect with one another. ☑️Follow Up: Send post-event emails with key takeaways, resources, and future event invites to maintain momentum. Read our blog to learn more about creating memorable experiences that drive meaningful results for your business and audience alike. ➡️https://bit.ly/414o7Up #ConversationalEvents #NetworkingEvents #CustomerEngagement #EventLedGrowth

𝐀 𝐟𝐞𝐰 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐑𝐎𝐈 𝐚𝐭 𝐁2𝐁 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭𝐬! 🚀 Attending a B2B networking event soon? Here are some powerful strategies to ensure you get the most out of it, even beyond the event itself: 𝐁𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐄𝐯𝐞𝐧𝐭 🔍 Set Clear Goals: Define your success metrics—leads, partnerships, brand impressions. 📚 Research: Identify key attendees and companies to tailor your approach. 📧 Pre-Event Outreach: Connect with potential contacts via email or social media to set up meetings. 📣 Promote Your Presence: Use your website, newsletters, and social media to create buzz. 𝐃𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐯𝐞𝐧𝐭 🤝 Engage Actively: Attend sessions, participate in discussions, and visit other booths. 🎤 Elevator Pitch: Have a concise and compelling pitch ready. 📱 Leverage Technology: Use event apps and social media for real-time connections. 📝 Collect Data: Gather contact information and take notes on conversations. 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐄𝐯𝐞𝐧𝐭 ✉️ Follow-Up Promptly: Send personalized follow-up emails referencing your conversations. 📊 Evaluate Performance: Analyze your data to measure success against your goals. 📝 Content Marketing: Share your event insights through blogs, social media, or newsletters. 🔄 Plan for the Next Event: Use insights to improve your strategy for future events. By implementing these strategies, you can ensure your investment in B2B networking events yields significant returns. Ready to take your networking game to the next level? Let’s connect and share insights! 💡 #B2B #Networking #GTM #Sales #Marketing #RevenueGrowth #BusinessStrategy

📢 Check out these game-changing tips for maximizing 𝐑𝐎𝐈 at 𝐁2𝐁 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭𝐬! Whether you’re in GTM, sales, marketing, or revenue growth, these strategies will help you make the most of your next event. 🚀 Don’t miss out on actionable insights to boost your networking game and drive significant returns. Let’s elevate our strategies together! 💡 #B2B #Networking #GTM #Sales #Marketing #RevenueGrowth #BusinessStrategy

#Kapsmonologue 🚀 Why Events Matter in B2B Marketing In the world of B2B marketing, events are more than just gatherings—they're strategic touchpoints for building brand credibility and driving high-quality leads. Events offer unparalleled opportunities to connect, engage, and establish thought leadership in your industry. 𝗙𝗿𝗼𝗺 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝘁𝗼 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 𝗮𝗻𝗱 𝘁𝗿𝗮𝗱𝗲 𝘀𝗵𝗼𝘄𝘀, 𝗕𝟮𝗕 𝗲𝘃𝗲𝗻𝘁𝘀 𝗮𝗹𝗹𝗼𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗼: ✅ Showcase expertise and solutions. ✅ Build trust and personal connections with prospects. ✅ Generate targeted leads with a higher conversion potential. ✅ Stay ahead by networking with industry leaders and peers. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗕𝟮𝗕 𝗘𝘃𝗲𝗻𝘁𝘀: 1️⃣ 𝗗𝗿𝗲𝗮𝗺𝗳𝗼𝗿𝗰𝗲 𝗯𝘆 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 - An iconic event bringing tech leaders together for innovation, product showcases, and customer success stories. 2️⃣ 𝗔𝗪𝗦 𝗿𝗲:𝗜𝗻𝘃𝗲𝗻𝘁- A platform for engaging with tech decision-makers, showcasing cloud solutions, and building partnerships. 3️⃣ 𝗔𝗱𝗼𝗯𝗲 𝗦𝘂𝗺𝗺𝗶𝘁 - An experience-driven event that highlights the future of digital marketing and analytics. 🎯 𝗙𝗼𝗿 𝘀𝗺𝗮𝗹𝗹𝗲𝗿-𝘀𝗰𝗮𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: Hosting targeted webinars, regional networking events, or participating in local trade shows can drive similar benefits, especially for branding and generating localized leads. Pro Tip for Event Success Pair your event presence with a strong content strategy—teasers, live updates, post-event blogs, and follow-up emails ensure you remain top-of-mind for attendees. 💡 𝗬𝗼𝘂𝗿 𝗧𝘂𝗿𝗻: What has been your most impactful B2B event experience? Share your thoughts below! 👇 #DigitalMarketing #ContentMarketing #MarketingStrategy #BrandStrategy #EventMarketing #TradeShows #NetworkingEvent #WebinarMarketing #Conference2024 #Innovation #FutureOfWork #ThoughtLeadership #GrowthHacking

B2B roundtable events are powerful tools to spark discussions on industry trends, challenges, and opportunities. Roundtables are a great platform for : 📢 Brand awareness - Raise your company's profile 🤝 Building relationships - Nurturing connections with industry leaders 🗣️ Facilitating focused discussions - Driving meaningful conversations These events help share expertise, build credibility, and gain insights. 💡 It’s no wonder the roundtable has been a core activity for most B2B businesses for decades. Read on to discover how to make your next roundtable event successful, and unlock its full potential.

Organizing and delivering valuable events that Buyers appreciate remains tricky which is why my team-member Conrad Mills is requesting your help to discover the latest trens in #events. In exchange for your support (15 min to complete) you will receive summary of the findings as well as a complimentary copy of the Forrester report: “Transform Your In-Person Events Or Risk Losing Audiences”. Don’t miss out on this opportunity to gain valuable insights for your organization and read about this opportunity to support our research here: #b2b #b2bevents